GENO Broker

GENO Broker GmbH is a German online broker and a wholly owned subsidiary of DZ BANK AG, the central institution of the cooperative financial group (Genossenschaftliche FinanzGruppe) that serves more than 800 cooperative banks and over 30 million customers. Founded in 2015 as a specialist institution for securities account management and securities trading, it is headquartered in Frankfurt am Main and operates as a pure online broker, complementing the offerings of the cooperative partner banks rather than competing with them through branches. The company provides retail investors with online securities accounts (Depots) and execution services for equities, ETFs, funds and derivatives. Its product line is organised around two main depot models: GENObasis / GENOprofi Online-Depot, aimed at active traders with variable, volume-based pricing, and GENOplan-Depot, a savings-plan depot for long-term investors that supports ETF and equity savings plans from a catalogue of more than 2,000 products. GENO Broker also runs promotional campaigns with partners such as Amundi ETF, Invesco, LGIM, WisdomTree, Vanguard and Xtrackers, and offers direct trading of DZ BANK derivatives without exchange or order fees. As part of the cooperative financial group, GENO Broker positions itself on cooperative values — solidarity, fairness and partnership — and works closely with the local Volksbanken and Raiffeisenbanken. Customers typically need a giro account at a cooperative partner bank to open a depot, and the broker offers a free depot transfer service to attract assets from other institutions. The management team includes Jens Lehmann and Julia Reuter-Abb as managing directors, with Markus Reitmeier chairing the supervisory board. In recent years GENO Broker has invested in digital services, including an AI-based FAQ chatbot on its website that answers customer questions around the clock and forms part of the company's digitalisation strategy. The broker also publishes market information and research content sourced from DZ BANK, and maintains a monthly newsletter and social media presence. Its market is primarily German retail investors seeking low-cost, online access to securities markets within the cooperative banking ecosystem.

GENO Broker GmbH was founded in 2015 as a specialist institution for securities account management (Depotführung) and securities trading (Wertpapierhandel) within the German cooperative financial group. It was established as a wholly owned subsidiary of DZ BANK AG, the central institution of the cooperative financial group, which serves more than 800 cooperative banks and over 30 million customers. The company is headquartered in Frankfurt am Main. From the outset, GENO Broker operated as a pure online broker, providing securities services that complement the offerings of the cooperative partner banks — the local Volksbanken and Raiffeisenbanken — rather than replacing them. This positioning allows the cooperative banks to refer customers to a dedicated online brokerage platform while retaining the customer relationship. Over the years, GENO Broker has developed a product range centred on two main depot models. The GENObasis / GENOprofi Online-Depot targets active traders with variable, volume-based pricing: free depot management with at least one exchange order per quarter, online orders for heavy traders at 0.19% of order volume (minimum €9.95, maximum €49.95), otherwise 0.25%, and depot management from €0.00. The GENOplan-Depot is a savings-plan depot for long-term investors, offering a choice of more than 2,000 products, free depot management for pure savings-plan depots, and execution costs of €0.95 per savings plan. The broker has also built promotional partnerships with ETF providers such as Amundi ETF, Invesco, LGIM, WisdomTree, Vanguard and Xtrackers, offering action ETFs without execution costs. It provides direct trading of DZ BANK derivatives without exchange or order fees, and runs customer referral campaigns. In line with its digitalisation strategy, GENO Broker introduced an AI-based FAQ chatbot on its website. The bot answers frequently asked questions about the company's services quickly and around the clock, learns continuously to improve its answers, and is available to both customers and non-customers. The company also offers a free depot transfer service, online depot opening for customers with a valid ID and a giro account at a cooperative partner bank, and a minimum age of 18 for online depot opening. GENO Broker publishes market information and research content sourced from DZ BANK, maintains a monthly newsletter, and is active on social media. Its management team includes Jens Lehmann and Julia Reuter-Abb as managing directors, with Markus Reitmeier as chairman of the supervisory board. The company emphasises cooperative values — solidarity, fairness and partnership — in its corporate culture and employer branding.

• 2015

  GENO Broker GmbH founded as a specialist institution for depot management and securities trading, headquartered in Frankfurt am Main.

• Introduction of AI-based FAQ chatbot as part of the digitalisation strategy.

Pure online broker within the German cooperative financial group, complementing the offerings of cooperative partner banks with low-cost depot and trading services.

• GENObasis / GENOprofi Online-Depot

  Online depot for variable, low-cost trading; free depot management with at least one exchange order per quarter; online orders for heavy traders at 0.19% of order volume (min €9.95, max €49.95), otherwise 0.25%; depot management from €0.00.

• GENOplan-Depot

  Savings-plan depot for long-term investors; choice of over 2,000 products; free depot management for pure savings-plan depots; execution costs of €0.95 per savings plan.

• DZ BANK derivatives direct trading

  Direct trading of derivatives from DZ BANK without exchange and order fees.

• Action ETFs

  ETF savings plans from partners Amundi ETF, Invesco, LGIM, WisdomTree, Vanguard and Xtrackers without execution costs.

1. 1Willkommen bei GENO Brokergenobroker.de
2. 2Wer wir sind - GENO Brokergenobroker.de
3. 3Häufige Fragen (FAQ) - GENO Brokergenobroker.de
4. 4GENO Broker mit innovativem KI-Servicegenobroker.de
5. 5GENO Brokerwikidata.org