GENSEN HOLDINGS
Corporate brand
UnclaimedJapanese holding company that operates hot-spring inns, hotels, bathing facilities and theme parks nationwide under the Ooedo Onsen Monogatari and related brands.
Last updated September 26, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
GENSEN HOLDINGS Co., Ltd. (GENSEN HOLDINGS株式会社) is a Japanese holding company whose stated philosophy is 'Wellsprings of Happiness' (しあわせを源泉に。). It is the parent of the Ooedo Onsen Monogatari group, which operates hot-spring inns, resort hotels, bathing facilities and theme parks across Japan. The corporate office is in the Ginza district of Chuo-ku, Tokyo, and the company was incorporated on 5 December 2017, while its business origin is given as November 2001. Its capital is stated as 100 million yen as of 1 September 2025. The group traces its operating roots to the opening of 'Odaiba Ooedo Onsen Monogatari' in Tokyo in March 2003, described by the company as Japan's first hot-spring theme park. From 2007 the group began applying the know-how gained there to the management and revitalisation of hot-spring and bathing facilities nationwide, expanding through the acquisition and rebranding of existing inns and hotels. Its portfolio spans regional destinations from Iwate and Miyagi in the north to Kyushu, and includes the Ooedo Onsen Monogatari, Ooedo Onsen Monogatari Premium, TAOYA and Wanwan Resort brands, as well as the New Reoma World amusement park in Kagawa. GENSEN HOLDINGS is a private company. Its group companies include Ooedo Onsen Monogatari Co., Ltd., Yamashitaya Co., Ltd., Katayamazu Ooedo Onsen Monogatari Co., Ltd., Reoma Unity Co., Ltd., Ooedo Onsen Rainbow Co., Ltd., Takasenkaku Iwamatsu Ryokan Co., Ltd., Yukai Asset Management Co., Ltd. and Fūgetsu Co., Ltd. Its main bank is Sumitomo Mitsui Banking Corporation. The representative director is Shunsuke Kawasaki.
History
The business that became the GENSEN HOLDINGS group began with the opening of 'Odaiba Ooedo Onsen Monogatari' in Tokyo in March 2003, which the company describes as Japan's first hot-spring theme park. In August 2004 the group opened 'Yukai Resort Saichoraku' (now Ooedo Onsen Monogatari Yamashiro Saichoraku) in Ishikawa Prefecture, followed in November 2004 by 'Yukai Resort Awazu Grand Hotel' (now Ooedo Onsen Monogatari Awazu Grand Hotel), also in Ishikawa. Through 2005 and 2006 the group added a series of Yukai Resort properties in Ishikawa, Wakayama, Gifu and elsewhere, including Koshinoyu (now TAOYA Nachikatsuura), Yamanaka Grand Hotel (now Ooedo Onsen Monogatari Premium Yamanaka Grand Hotel), Hotel Daikoku (now Ooedo Onsen Monogatari Yamanaka Saichoraku), Gero Saichoraku Honkan (now Ooedo Onsen Monogatari Premium Gero Honkan), Hotel Chijo (now TAOYA Shirahama Chijo), Gero Saichoraku Bekkan (now Ooedo Onsen Monogatari Gero Bekkan), the Maruya inn (now Ooedo Onsen Monogatari Premium Kaga Maruya), Awazu Grand Hotel Bekkan (now Ooedo Onsen Monogatari Wanwan Resort Awazu) and Shirahama Gyoen (now Ooedo Onsen Monogatari Premium Shirahama Gyoen). From 2007 the group began operating properties directly under the Ooedo Onsen Monogatari name, starting with Ooedo Onsen Monogatari Aizu in Fukushima in March 2007, followed in April 2007 by Ikaho (now Ooedo Onsen Monogatari Premium Ikaho) in Gunma, Kakeyu (now Ooedo Onsen Monogatari Shinshu Kakeyu and Ooedo Onsen Monogatari Wanwan Resort Shinshu Ueda) in Nagano, and Nikko Kirifuri (now TAOYA Nikko Kirifuri) in Tochigi. Gero in Gifu opened in July 2007 and Kimitsu no Mori in Chiba in November 2007. In December 2007 the Saiki Bekkan (now Ooedo Onsen Monogatari Premium Saiki Bekkan) opened in Tottori. The company states that from 2007 it deployed the know-how gained at its Odaiba theme park into the management and revitalisation of hot-spring and bathing facilities nationwide. Expansion continued through 2008 and 2009 with properties such as Kamishikaso (now TAOYA Nasu-Shiobara) in Tochigi, Nagayama in Ishikawa, Seiunkaku (now Ooedo Onsen Monogatari Premium Seiunkaku) in Fukui, Higashiyama Grand Hotel in Fukushima, Enakyo Kokusai Hotel (now Ooedo Onsen Monogatari Premium Enakyo) in Gifu, Urayasu Mangakyo in Chiba, Yamashitaya (now Ooedo Onsen Monogatari Premium Yamashitaya) in Ishikawa and Kaike Saichoraku (now Ooedo Onsen Monogatari Kaike) in Tottori. In 2010 the group added Hotel New Shiobara and Kinugawa Kanko Hotel in Tochigi, Ito Hotel New Okabe in Shizuoka, Yoshinoya Irokuen in Ishikawa, Hotel Kinugawa Gyoen in Tochigi, Toba Saichoraku in Mie, Kinpaso (now TAOYA Wakura) in Ishikawa, Hotel Reoma no Mori and the NEW Reoma World amusement park in Kagawa, and Hotel Sōkan (now Ooedo Onsen Monogatari Premium Hotel Sōkan) in Miyagi. In 2011 Kinosaki (now Ooedo Onsen Monogatari Premium Kinosaki) opened in Hyogo, and in 2012 Awara in Fukui and Sendai Corona no Yu in Miyagi opened. The current holding company, GENSEN HOLDINGS Co., Ltd., was incorporated on 5 December 2017, with the business origin given as November 2001. Its registered office is in Ginza, Chuo-ku, Tokyo. As of 1 September 2025 its capital was 100 million yen, and its group companies included Ooedo Onsen Monogatari Co., Ltd., Yamashitaya Co., Ltd., Katayamazu Ooedo Onsen Monogatari Co., Ltd., Reoma Unity Co., Ltd., Ooedo Onsen Rainbow Co., Ltd., Takasenkaku Iwamatsu Ryokan Co., Ltd., Yukai Asset Management Co., Ltd. and Fūgetsu Co., Ltd. The group's main bank is Sumitomo Mitsui Banking Corporation. The representative director is Shunsuke Kawasaki, with Masatoshi Kaburagi, Katsuro Kurihara and Takaaki Koshino as directors and Kiyoshi Okada, Peter Schwanger and Achika Iwanaga as auditors.
- 2010
Hotel New Shiobara, Kinugawa Kanko Hotel and Ito Hotel New Okabe open.
- 2010
Yoshinoya Irokuen (now Ooedo Onsen Monogatari Premium Yoshinoya Irokuen) opens in Ishikawa.
- 2009
Ooedo Onsen Monogatari Urayasu Mangakyo opens in Chiba and Yamashitaya (now Ooedo Onsen Monogatari Premium Yamashitaya) opens in Ishikawa.
- 2009
Yukai Resort Kaike Saichoraku (now Ooedo Onsen Monogatari Kaike) opens in Tottori.
- 2008
Ooedo Onsen Monogatari Kamishikaso (now TAOYA Nasu-Shiobara) opens in Tochigi.
- 2008
Ooedo Onsen Monogatari Nagayama opens in Ishikawa.
- 2008
Iyashi no Yado Seiunkaku (now Ooedo Onsen Monogatari Premium Seiunkaku) opens in Fukui.
- 2008
Higashiyama Grand Hotel opens in Fukushima and Yukai Resort Enakyo Kokusai Hotel (now Ooedo Onsen Monogatari Premium Enakyo) opens in Gifu.
- 2007
Ooedo Onsen Monogatari Aizu opens in Fukushima.
- 2007
Ooedo Onsen Monogatari Ikaho, Kakeyu and Nikko Kirifuri open.
Products and positioning
Operator of nationwide hot-spring resorts and bathing facilities, positioned around affordable, accessible onsen leisure and the revitalisation of regional lodging assets.
Ooedo Onsen Monogatari
Ooedo Onsen Monogatari Premium
TAOYA
Ooedo Onsen Monogatari Wanwan Resort
NEW Reoma World
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/gensen-holdings · Editorial policy · How profiles are compiled