Gentosha
Corporate brand
UnclaimedJapanese publisher GENTOSHA INC., established in 1993, engaged in the publication and sale of books and magazines.
Last updated September 11, 2026
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Overview
GENTOSHA INC. is a Japanese company whose trade name is 株式会社 幻冬舎 (GENTOSHA INC.), established on November 12, 1993, with headquarters at 4-9-7 Sendagaya, Shibuya-ku, Tokyo. Its stated business is the publication and sale of books and magazines, and its representative is 見城 徹. The company states that since its founding it has pursued "売れるための本づくり" (book-making for selling) with "つくる、知らしめる、売る" (make, make known, sell) as the basis of management, aiming at a new style of publisher unbound by existing concepts. Its corporate name was given by the author 五木寛之, and its logo mark depicts "槍を高くかざした原始人" (a primitive person holding a spear high).
History
GENTOSHA INC. was established on November 12, 1993. Its corporate name was given by the author 五木寛之; "幻冬" relates to 厳冬 (severe winter), carrying the wish to "冬に耐え強い芽を" — to survive the harsh winter and grow large. The company states that since its founding it has pursued "売れるための本づくり" with "つくる、知らしめる、売る" as the basis of management, advocating a new style of publisher unbound by existing concepts. Its logo mark is "槍を高くかざした原始人" (a primitive person holding a spear high), entrusting the company's aspiration to "ゼロから出発して新たな歴史をつくる" to the figure of a primitive person.
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