German Brand Association

The German Brand Association (Markenverband e.V.) presents itself as the voice of brand companies in Germany. Its website publishes positions and press releases on consumer policy, competition, sustainability and brand protection topics. It organizes the Best Brands Award, described as Germany's only study-based brand prize, together with partners including NIQ/GfK, Serviceplan, Seven One Entertainment Group, Wirtschaftswoche, Die Zeit, RMS, the Autovermarkter, Media Impact and WallDecaux. The award ranking is based on an annual empirical study by NIQ/GfK and is decided by consumers rather than a jury, measuring brands by share of market and share of soul.

The German Brand Association (Markenverband e.V.) presents itself as the voice of brand companies in Germany. Its website publishes positions and press releases on topics including consumer policy, competition, sustainability and brand protection. It organizes the Best Brands Award, described as Germany's only study-based brand prize. The 18th Best Brands Award in 2021 introduced a revised structure with categories such as Best Brand Overall, Best Brand Health & Wellbeing, Best Brand Consumer Electronics and Best Brand Customer Centricity. The 19th Best Brands Award was held as a live gala event in Munich in 2022, after the previous year's edition took place digitally due to the coronavirus pandemic. In 2025 the association, together with NIQ/GfK, Serviceplan, Seven One Entertainment Group, Wirtschaftswoche, Die Zeit, RMS, the Autovermarkter, Media Impact and WallDecaux, planned to present the Best Brands Award in Munich on 26 February 2025.

Voice of brand companies in Germany

1. 1Markenverband e.V. - Die Stimme der Markenunternehmen in Deutschlandmarkenverband.de
2. 2Best Brands 2021: Das sind die Top 10markenverband.de
3. 3Best Brands Award in Münchenmarkenverband.de
4. 4Best Brands Awards 2022: Das sind die Gewinnermarkenverband.de
5. 5German Brand Associationwikidata.org