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Fabric is an automated fulfillment solution provider purpose-designed for grocery, health & beauty, and quick-commerce operations.

Last updated September 16, 2026

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Overview

Fabric provides an all-in-one automated fulfillment solution. Its system is purpose-designed for grocery, with features such as 3-temp zones within automation, automatic handling of loose fruit & veg, and automatic order consolidation. It also serves health & beauty and quick-commerce use cases, and its products adapt to various applications including fulfillment, cross-channel partnerships, B2B replenishment, and sortation and buffer. The company states that its advanced facilities have processed over $200M in customer transactions and fulfilled more than 50 million items. Avi (Jack) Jacoby serves as CEO, and Ori Avraham is Co-founder and VP Product & Strategy.

History

Fabric provides an all-in-one automated fulfillment solution. Its system is purpose-designed for grocery, with unique features like 3-temp zones within automation, automatic handling of loose fruit & veg, and automatic order consolidation. It also serves health & beauty, handling a wide range of SKUs from bulky toilet paper to tiny lipsticks, and quick-commerce, with compact fulfillment solutions designed for unconventional urban spaces. The Fabric product suite includes the Centralized Fulfillment Center (CFC), ideal for centralized fulfillment in larger metros, supporting both B2C fulfillment and B2B store replenishment. Fabric Quick empowers quick-commerce operations with rapid deployments, centralized management software, and seamless delivery platform integrations. The company states that its advanced facilities have processed over $200M in customer transactions and fulfilled more than 50 million items. Avi (Jack) Jacoby is CEO; he joined the company in 2018 as Chief of Staff and later as CEO of the Israel market, became COO in 2020, and previously was EVP of Global Human Resources for Stratasys and COO of Better Place. Ori Avraham is Co-founder and VP Product & Strategy.

Products and positioning

The only solution on the market purpose-designed for grocery; the world's most flexible fulfillment solution.

  • Centralized Fulfillment Center (CFC)

    Ideal for centralized fulfillment in larger metros, supports both B2C fulfillment and B2B store replenishment.

  • Fabric Quick

    Empowers quick-commerce operations with rapid deployments, centralized management software, and seamless delivery platform integrations.

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