Corporate brand
UnclaimedAn Israeli business-to-business ground transportation management platform and ride-hailing marketplace.
Last updated August 31, 2026
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Overview
Gett is an Israeli-origin transportation technology company operating a ground transportation management platform, a marketplace for taxis and private-hire vehicles, and a consumer booking application. The company was established by Shahar Waiser and Roi More after Waiser experienced a lengthy wait for a taxi while travelling to an airport in Palo Alto, California. The original concept was to make taxi ordering more predictable through a digital dispatch and booking layer. The service first developed as GetTaxi and initially concentrated on taxi reservations. A Hebrew beta service began operating in Tel Aviv in 2011, followed by a London launch in August of the same year. The company subsequently expanded to Moscow and opened its first United States offices in New York in 2012. This early international expansion positioned Gett as a marketplace connecting passengers with licensed taxi and private-car providers rather than solely as an operator of its own vehicle fleet. Gett later broadened its scope from consumer ride booking to corporate ground transportation management. Its business offering, commonly presented as Gett for Business, is designed to give organizations a centralized way to arrange employee and customer transportation, manage approved suppliers and riders, consolidate invoices, monitor usage, and analyze travel expenditure. This business-to-business orientation distinguishes Gett from consumer-only ride-hailing applications and places the company in the same broad procurement and travel-management environment as corporate mobility platforms. The company pursued growth through investment, acquisitions, and marketplace partnerships. Volkswagen Group invested $300 million in Gett in 2016, supporting expansion in European mobility markets and representing Volkswagen's early move into the mobility-services sector. In 2017, Gett acquired Juno, a New York-focused ride-hailing company. Gett later sold Juno to Lyft in 2019 and formed a partnership with Lyft. It also developed marketplace relationships with Ola in 2020 and Curb Mobility in 2021, expanding the range of transportation supply that could be accessed through its platform. Gett's corporate and consumer businesses have therefore developed around two related functions: arranging rides and managing transportation demand. For passengers, the brand has been associated with taxi and private-car booking. For enterprises, its value proposition is administrative control, visibility into spending, centralized booking, and integration of multiple ground transportation sources. The model allows businesses to use a single management layer even when rides are supplied by different operators or marketplace partners. In May 2024, Pango announced an agreement to acquire the Gett transportation application and its Israeli and international operations for approximately $175 million. The proposed transaction was reported as subject to approval by the relevant competition authority. In April 2026, Lyft was reported to have agreed to acquire Gett's United Kingdom operations for £40 million, with the Gett UK team expected to transfer to Freenow, Lyft's European mobility platform, after completion. Because the supplied reference describes these transactions as announced or agreed rather than definitively completed, Gett's ultimate ownership and operating structure remain subject to transaction status and regulatory processes.
History
Gett originated as GetTaxi, a digital taxi-booking concept founded by Israeli entrepreneurs Shahar Waiser and Roi More. The idea reportedly followed Waiser's experience waiting about thirty minutes for a taxi to an airport in Palo Alto, California. The founders sought to use software to improve the process of requesting, dispatching, and tracking taxis. A Hebrew beta version began operating in Tel Aviv in the summer of 2011. The company launched in London in August 2011, establishing an early international presence outside Israel. In March 2012, it expanded to Moscow and opened its first United States offices in New York City. These launches supported a marketplace approach in which the company connected passengers with taxis and private-car providers through a mobile and digital booking interface. The business later developed beyond consumer ride ordering. Gett added corporate ground transportation management capabilities, allowing organizations to centralize bookings, control access, manage ground transportation suppliers, and obtain reporting on usage and expenditure. This shift created a business-to-business platform alongside the consumer application. Its enterprise proposition became particularly relevant to companies seeking a unified process for taxi, private-car, and other prearranged ground transportation. In May 2016, Volkswagen Group announced a $300 million investment in Gett. The investment was intended to help Gett expand in European markets and represented Volkswagen's first major move into mobility services. In 2017, Gett acquired Juno, a ride-hailing company with a primary presence in New York City. The acquisition strengthened Gett's position in the US ride-hailing market, although Gett later sold Juno to Lyft in November 2019. That transaction also produced a partnership between Gett and Lyft. Gett continued to use partnerships to enlarge the reach of its marketplace model. The company partnered with Ola in 2020 and Curb Mobility in 2021. These arrangements reflected a strategy of aggregating or connecting transportation supply rather than relying exclusively on a single proprietary fleet or service network. In May 2024, Pango announced a proposed purchase of the Gett transportation application, including its Israeli and international operations, for approximately $175 million. The reported deal required approval from the competition regulator. The announcement introduced a potential change in ownership but did not, in the supplied material, establish that the transaction had completed. In April 2026, Lyft was reported to have agreed to acquire Gett's UK operations for £40 million. The reported plan called for the Gett UK team to move to Freenow, Lyft's European mobility platform, after completion. Since the reference characterizes this as an agreement rather than a completed transfer, the status of the UK business should be treated as transaction-dependent. Overall, Gett's history shows a progression from Israeli taxi booking to an international mobility marketplace and an enterprise-oriented ground transportation management provider, followed by a period of asset-level and regional ownership changes.
- 2026
Lyft agrees to acquire UK operations
[1]Lyft was reported to have agreed to acquire Gett's UK operations for £40 million, with the UK team expected to transfer to Freenow upon completion.
- 2024
Pango announces proposed acquisition
[1]Pango announced a proposed approximately $175 million acquisition of Gett's application and Israeli and international operations, subject to competition approval.
- 2021
Curb Mobility partnership
[1]Gett partnered with Curb Mobility to broaden transportation marketplace connectivity.
- 2020
Ola marketplace partnership
[1]Gett expanded its marketplace partnership network through an agreement with Ola.
- 2019
Juno sold to Lyft
[1]Gett sold Juno to Lyft and established a partnership with the US ride-hailing company.
- 2017
Juno acquisition
[1]Gett acquired Juno, a ride-hailing company focused primarily on New York City.
- 2016
Volkswagen Group investment
[1]Volkswagen Group invested $300 million in Gett to support European expansion and enter the mobility-services field.
- 2012
Expansion to Moscow and New York
[1]GetTaxi expanded to Moscow and opened its first US offices in New York City.
- 2011
Tel Aviv beta and London launch
[1]A Hebrew beta service began in Tel Aviv, followed by the launch of the service in London later that year.
- 2010
GetTaxi is founded
[1]Shahar Waiser and Roi More founded the company that would become Gett, initially under the GetTaxi name.
Products and positioning
A business-focused ground transportation management and booking platform that combines enterprise controls with access to taxi and private-car supply.
Corporate ground transportation management
Gett for Business
Gett's enterprise-oriented offering is designed to centralize business ground transportation. It supports corporate booking workflows and provides organizations with management, reporting, and expense-visibility capabilities across taxi and private-car trips. The offering reflects Gett's positioning as a transportation management layer rather than only a consumer ride-booking application.
Taxi and private-car marketplace · 2011
Gett ride-booking platform
The core Gett platform connects passengers with taxi and private-car transportation through digital booking and dispatch functionality. Its marketplace model has been extended through relationships with external mobility and taxi providers, allowing the service to provide access to transportation supply in multiple markets without depending solely on a proprietary fleet.
Brand decisions
2026
Proposed Lyft acquisition of UK operationsM&ABackground
Lyft sought to expand its European mobility presence through its Freenow platform.
Action taken
Lyft agreed to acquire Gett's UK operations for £40 million, with the Gett UK team expected to transfer to Freenow after completion.
Aftermath
The supplied material describes an agreement but does not confirm completion of the transaction.
Acquisition value. £40 million (April 2026)
2024
Proposed sale to PangoM&ABackground
Pango announced plans to acquire Gett's transportation application and its Israeli and international operations.
Action taken
Pango proposed purchasing Gett for approximately $175 million, subject to competition-authority approval.
Aftermath
The supplied reference does not establish whether the proposed acquisition was completed.
Proposed acquisition value. Approximately $175 million (May 2024)
2019
Sell Juno to LyftM&ABackground
Gett reassessed its US ride-hailing assets after acquiring Juno.
Action taken
Gett sold Juno to Lyft and established a partnership with Lyft.
Aftermath
The transaction shifted Gett's relationship with Lyft from an acquisition competitor dynamic toward a partnership model.
2017
Acquire JunoM&ABackground
Gett sought to strengthen its presence in the New York ride-hailing market.
Action taken
Gett acquired Juno, a ride-hailing company primarily operating in New York City.
Aftermath
Gett later sold Juno to Lyft in 2019 and formed a partnership with Lyft.
2016
Accept Volkswagen Group investment to accelerate mobility expansionStrategyBackground
Gett was seeking to expand its transportation technology business across European markets, while Volkswagen Group was beginning to develop a position in mobility services.
Action taken
Volkswagen Group invested $300 million in Gett.
Aftermath
The investment supported Gett's international growth and marked Volkswagen's first major move into the mobility-services sector.
Investment. $300 million (2016)
Recent events
Reported
Gett and Rosecliff cancel SPAC merger[3]
Gett and Rosecliff Acquisition Corp. announced the cancellation of their planned SPAC merger. Gett attributed the cancellation to market volatility; the article also reports that it was probably related to sanctioned Russian funds among the investors.
Reported
Juno closes its New York rideshare business[4]
Gett announced that its New York rideshare business, Juno, closed effective November 18, 2019.
Reported
Gett partners with Lyft to serve corporate accounts in the United States[5]
Gett announced a strategic partnership with Lyft under which Lyft would serve Gett's U.S. corporate accounts starting the following year; Gett customers could continue using their Gett apps to order Lyft cars.
Reported
Gett and Lyft announce strategic partnership for U.S. rides[4]
Gett announced a strategic partnership with Lyft under which Gett's corporate clients will be able to access rides in the United States through the Lyft network beginning the following year.
Sources5 sources
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