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GHS Strings

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Corporate brand

Unclaimed

An American manufacturer of strings and related equipment for electric guitars, acoustic guitars, and bass guitars.

Last updated August 31, 2026

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Overview

GHS Strings is an American musical-instrument accessories brand and manufacturer based in Battle Creek, Michigan. Its principal business is the production of strings for electric guitar, acoustic guitar, and bass guitar. The company was established on August 1, 1964, and its name derives from the surnames of its founders: Gould, Holcomb, and Solko. The brand operates in the guitar-accessories segment rather than the food sector. Its core offering is a portfolio of replacement and performance strings intended for different guitar constructions, playing styles, and tonal preferences. This places GHS within the broader musical-instrument and music-equipment market, where product characteristics such as gauge, winding method, material, tension, durability, and tonal response are important purchase considerations. A significant ownership transition occurred in 1975, when the company was acquired by Robert McFee. McFee subsequently served as chairman of the board, while his son Russell McFee became president. The McFee family's involvement represents an important phase in the company's corporate continuity and management history. In 2000, GHS expanded beyond its traditional string business by acquiring Rocktron, a company associated with guitar electronics. The transaction broadened GHS's participation in guitar equipment and accessories, adding electronics to a portfolio previously centered on strings. The acquisition illustrates an attempt to build a wider guitar-equipment business while retaining strings as the brand's defining category. GHS is therefore best understood as a specialist American guitar-products company rather than a general consumer brand. Its identity is closely associated with replacement strings for guitars and basses, supported by a broader interest in equipment used by electric-guitar players. Publicly available reference material provides limited information about its international distribution, detailed product families, current ownership structure beyond the McFee connection, and recent marketing activity.

History

GHS Strings was founded in the United States on August 1, 1964, by individuals whose surnames—Gould, Holcomb, and Solko—formed the company name. From its base in Battle Creek, Michigan, the company developed around the manufacture of strings for guitars and related fretted instruments. Its principal categories became electric-guitar strings, acoustic-guitar strings, and bass-guitar strings. The company's historical identity is rooted in the replacement-string market. Guitar strings are consumable components that require periodic replacement, and manufacturers compete through differences in materials, construction, gauges, tension, durability, and tonal characteristics. GHS's specialization in this category positioned it as a focused supplier to guitarists and the wider musical-instrument trade rather than as a maker of complete instruments. In 1975, eleven years after its formation, GHS was purchased by Robert McFee. McFee became chairman of the board, and his son Russell McFee became president. Their association with the business marked a change in ownership while preserving the company's focus on guitar strings. The available reference material identifies Robert McFee as chairman and Russell McFee as president, but does not provide a detailed account of later leadership changes or a complete corporate ownership history. The company's scope broadened in 2000 when GHS acquired Rocktron. Rocktron was known for guitar electronics, and the acquisition gave GHS a presence in equipment beyond strings. This was a strategic expansion into a neighboring part of the electric-guitar ecosystem, allowing the company to participate in electronics and related gear while maintaining strings as its core product identity. GHS remains associated with guitar and bass accessories and is based in Battle Creek, Michigan. Public reference material does not establish a full chronology of product launches, manufacturing sites, international subsidiaries, sales performance, or recent corporate events. Consequently, the documented history is strongest for the company's founding, its 1975 ownership transition, and the 2000 Rocktron acquisition.

  • 2000

    Rocktron acquisition

    [1]

    GHS acquired Rocktron, expanding into guitar electronics and related equipment.

  • 1975

    Acquired by Robert McFee

    [1]

    Robert McFee bought the company and became chairman of the board; his son Russell McFee became president.

  • 1964

    Company founded

    [1]

    GHS Strings was established on August 1, 1964, by founders named Gould, Holcomb, and Solko.

Products and positioning

A specialist guitar-accessories brand focused on strings for electric guitar, acoustic guitar, and bass, with additional involvement in guitar electronics and equipment.

  • Guitar strings

    Electric guitar strings

    Strings designed for electric guitars form one of GHS's central product categories. They serve as replacement and performance components for electric-guitar players, with product selection typically differentiated by gauge, construction, materials, tension, and intended tonal response. The available reference material confirms the category but does not specify individual current series or technical specifications.

  • Guitar strings

    Acoustic guitar strings

    GHS manufactures strings for acoustic guitars, supporting the recurring replacement needs of acoustic players. The category covers strings intended for acoustic-guitar applications, where material and construction influence projection, brightness, warmth, feel, and longevity. Specific named product families and launch dates are not established by the supplied references.

  • Bass strings

    Bass guitar strings

    Bass-guitar strings are another documented part of the GHS portfolio. They are intended for electric bass instruments and address the different scale lengths, tensions, and tonal requirements of bass players. The supplied material confirms the product category but does not provide a reliable list of current series, gauges, or materials.

  • Guitar electronics · 2000

    Rocktron guitar electronics

    Through its 2000 acquisition of Rocktron, GHS expanded into guitar electronics and associated equipment. Rocktron's inclusion in the business broadened GHS beyond strings into products used in electric-guitar signal chains and performance setups. The supplied references do not define the post-acquisition product structure or current status of specific Rocktron offerings.

Brand decisions

  • 2000

    Acquire Rocktron to expand into guitar electronicsM&A

    Background

    GHS had an established position in guitar strings and acquired Rocktron, a company associated with guitar electronics.

    Action taken

    GHS purchased Rocktron, adding guitar electronics and related equipment to its business scope.

    Aftermath

    The transaction diversified GHS beyond strings and gave it a broader presence in the guitar-equipment market. The available references do not quantify financial results or describe the subsequent integration in detail.

Sources1 sources

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