Giessegi

Giessegi, also styled GSG – Giessegi, is an Italian manufacturer of technical sportswear founded in 1984 by Simone Fraccaro, a former professional road and track cyclist who raced from 1974 to 1984. The company grew out of Fraccaro's own sporting career, during which he rode alongside champions such as Francesco Moser and Giuseppe Saronni, and it translates that racing experience into clothing designed for cyclists and other endurance athletes. Giessegi describes itself as having four decades of experience producing technical cycling apparel at the highest levels of the sport. The brand's core business spans road cycling, gravel, mountain biking, triathlon, alpine skiing and cross-country skiing. Its product range is built around technical jerseys, shorts, bibs, jackets and other performance garments, and it also offers custom team clothing programmes for cycling and skiing, allowing clubs, teams and companies to order kit in their own designs. Alongside its own seasonal men's and women's collections, Giessegi publishes catalogues for each range and sells both through its online shop and through physical retailers. A central part of the brand's positioning is its claim of 100% Made in Italy production. Giessegi manages production internally, from the purchase of raw materials and accessories through to the finishing of the completed garment, a structure it says is intended to guarantee quality control and efficiency at every stage of manufacturing. The company also states that its clothing is tested by professional cyclists, and it highlights continuous attention to material selection, technical detail and innovative design. Giessegi is active in the winter sports world as well as cycling: its news output has covered sponsorship of the Slavia Pojišťovna Robinson Trentino team for the Ski Classics 2025/26 season, and it promotes custom ski clothing alongside its custom cycling line. The brand markets itself directly to consumers through giessegi.com, where it advertises a one-year guarantee, secure payments, internal production and easy returns. It remains a privately held Italian company and continues to release seasonal collections, with the Spring/Summer 2026 collection announced as available in stores and online.

Giessegi was founded in 1984 by Simone Fraccaro, a professional road and track cyclist who competed from 1974 to 1984. Fraccaro's racing career placed him alongside prominent Italian champions of the era, including Francesco Moser and Giuseppe Saronni, and the company was built on the idea of converting that first-hand professional experience into technical clothing for cyclists. From its beginnings the business focused on apparel for cycling at the highest levels of the sport, and it describes itself as having accumulated four decades of experience in that field. Over the years Giessegi developed an internal production model, managing the process from the purchase of raw materials and accessories through to the completion of the finished garment. This vertical approach was intended to give the company control over quality and efficiency at each stage of manufacturing. The brand also established a practice of testing its garments with professional cyclists, using rider feedback to validate reliability and performance. Its design philosophy emphasises careful selection of materials, attention to technical details and a continuously innovative aesthetic. Giessegi's product scope expanded beyond road cycling to include gravel, mountain biking and triathlon, and it also moved into winter sports with alpine and cross-country ski clothing. The company promotes custom programmes for both cycling and skiing, serving teams, clubs and organisations that want bespoke kit. It maintains a direct-to-consumer online shop alongside retail distribution, and it publishes seasonal catalogues for its men's and women's lines. In the mid-2020s the brand continued to release new collections and to support racing teams. In October 2025 it publicised the Slavia Pojišťovna Robinson Trentino team for the Ski Classics 2025/26 season, underlining its presence in long-distance cross-country skiing. In April 2026 it announced that its Spring/Summer 2026 collection had reached stores and its online shop. Giessegi remains a privately held Italian company and continues to position itself around 100% Made in Italy production and technical sportswear for endurance athletes.

• 2026

  Spring/Summer 2026 collection released in stores and online.

• 2025

  Sponsorship of Slavia Pojišťovna Robinson Trentino for the Ski Classics 2025/26 season.

• 1984

  Giessegi founded by former professional cyclist Simone Fraccaro.

High-quality, 100% Made in Italy technical sportswear for cycling, triathlon and cross-country skiing, developed with professional-athlete input and internal production control.

• Men's cycling collection

  Seasonal technical cycling apparel for men.

• Women's cycling collection

  Seasonal technical cycling apparel for women.

• Custom cycling kit

  Made-to-order team and club cycling clothing.

• Custom ski clothing

  Made-to-order ski apparel for teams and organisations.

1. 1Abbigliamento da ciclismo online | GSG - Giessegigiessegi.com
2. 2Chi siamo | GSG - Giessegigiessegi.com
3. 3Giessegi – Wikidatawikidata.org