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Giftbit is a B2B digital rewards platform and API for sending gift card and prepaid card rewards globally.

Last updated September 26, 2026

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Overview

Giftbit is a business-to-business digital rewards platform and API that helps organizations reward prospects, customers, partners, and employees. According to its official website, the company has operated for about 15 years and has delivered millions of rewards through a single reliable platform. Its core proposition is global sending, clear pricing, and full program visibility, with no hidden fees and no subscription charges, minimums, or exclusivity contracts. Giftbit describes itself as a B2B gift card and prepaid card aggregator: it streamlines the exchange of rewards from brands to businesses, offering a single access point through which organizations can send hundreds of brand options to their audiences. The platform lets users log in and send one or many digital rewards, schedule sends for later, or download links to distribute through their own channels. For automation, Giftbit provides an API for complete customization and control, as well as Zapier integration so teams can automate sending with tools they already use, such as CRMs and survey software. The catalog includes hundreds of best-in-class options, with examples cited on the company's site including Apple, Starbucks, and prepaid Visa and Mastercard. Giftbit positions its rewards for many use cases, including corporate gifting, research participant incentives, customer and partner appreciation, and employee recognition. Giftbit emphasizes transparency and trust. It states that users pay face value for rewards with no added fees, and that all features and support are available without subscription charges, minimums, or exclusivity contracts. The company says it is SOC 2 compliant and offers modern safety protection for funds and data. It also advertises end-to-end support with a 99% customer satisfaction rate and no support tiers. Recent product updates include real-time undeliverable notifications to help clients track and fix email bounces or delivery errors immediately, with adjustable notification frequency in account settings. The leadership team listed on Giftbit's About page includes Leif Baradoy as Chief Executive Officer, Nat Salvione as Chief Commercial Officer, Bryan Dwyer as Chief Product Officer, Lindsay Page as Head of Partnerships, Matt Brossard as Director of Business Development, Sofia Baltasar as Head of Customer Success, Zoe North as Head of Marketing, Daniel Opden Dries as Head of Engineering, and Emilie Fyfe as Head of Operations. The company is headquartered in Victoria, British Columbia, Canada, and serves customers globally.

History

Giftbit is a B2B digital rewards platform and API. According to its official website, the company has been operating for about 15 years and has delivered millions of rewards. It was built to simplify how organizations send gift card and prepaid card rewards to prospects, customers, partners, and employees. The platform emerged as a gift card and prepaid card aggregator, providing a single access point for businesses to offer hundreds of brand options to their audiences, making incentive programs more cost-effective, time efficient, and flexible. Over time, Giftbit developed an intuitive platform that lets users log in and send one or many digital rewards, schedule sends for later, or download links for distribution through their own channels. It added an API for complete customization and control, and later integrated with Zapier so teams could automate sending with tools they already use, such as CRMs and survey software. The company expanded its catalog to include hundreds of best-in-class options, with examples including Apple, Starbucks, and prepaid Visa and Mastercard. It also broadened its use cases to cover corporate gifting, research participant incentives, customer and partner appreciation, and employee recognition. Giftbit emphasizes transparency, security, and support. It states that users pay face value for rewards with no added fees, and that all features and support are available without subscription charges, minimums, or exclusivity contracts. The company says it is SOC 2 compliant and offers modern safety protection for funds and data. It advertises end-to-end support with a 99% customer satisfaction rate and no support tiers. Recent product updates include real-time undeliverable notifications to help clients track and fix email bounces or delivery errors immediately, with adjustable notification frequency in account settings. The company is headquartered in Victoria, British Columbia, Canada, and serves customers globally. Its leadership team includes Leif Baradoy as Chief Executive Officer, Nat Salvione as Chief Commercial Officer, Bryan Dwyer as Chief Product Officer, Lindsay Page as Head of Partnerships, Matt Brossard as Director of Business Development, Sofia Baltasar as Head of Customer Success, Zoe North as Head of Marketing, Daniel Opden Dries as Head of Engineering, and Emilie Fyfe as Head of Operations.

  • Giftbit has operated for about 15 years and delivered millions of rewards, according to its official website.

  • Giftbit launched real-time undeliverable notifications to help users track and fix email bounces or delivery errors immediately.

Products and positioning

Transparent, easy-to-use B2B digital rewards platform with global sending, clear pricing, no hidden fees, and full program visibility.

  • Giftbit rewards platform

    Intuitive platform to log in and send one or many digital rewards, schedule for later, or download links to distribute.

  • Giftbit API

    API for complete customization and control of reward sending.

  • Zapier integration

    Automate sending with tools already used, like CRMs and survey software.

  • Global gift card and prepaid card catalog

    Hundreds of best-in-class options including Apple, Starbucks, and prepaid Visa and Mastercard.

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