Gina Tricot
Product brand
UnclaimedGina Tricot is a Swedish fashion brand for women, founded in 1997, with around 150 stores across five European countries and an online store across Europe.
Last updated September 15, 2026
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Overview
Gina Tricot is a Swedish fashion brand for women founded in 1997. It operates around 150 stores across five European countries plus an online store across Europe, and has 1,500 employees, 97% of whom are women. The assortment includes clothes, jeans, tops and accessories, from trend pieces to everyday favorites, with womenswear plus the Gina Tricot Young and 14+ teen lines. Its head office is in Borås, in a building designed by Gert Wingårdh housing around 200 employees in areas such as design, marketing and finance.
History
Gina Tricot was founded in 1997 and is a Swedish fashion brand for women. It has grown to around 150 stores across five European countries, as well as an online store across Europe, and employs 1,500 people, 97% of whom are women. Its head office is located in Borås, in a building designed by Gert Wingårdh that houses around 200 employees within areas such as design, marketing and finance.
Products and positioning
A Swedish fashion brand for women offering a wide range of womenswear and connecting with a younger audience through Gina Tricot Young and 14+ teen.
Womenswear
Gina Tricot Young
14+ teen
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