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Retailer / private label

Unclaimed

Italian toy store chain founded in 1988.

Last updated September 10, 2026

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Overview

Giocheria is an Italian toy store chain founded in 1988. According to its official website, it has become the most extensive chain of toy stores in Italy and has more than 400 affiliated points of sale. It offers a wide range of toys for children of all ages, organized by product lines and age groups.

History

Giocheria was founded in 1988 and has become the most extensive chain of toy stores in Italy. It is an Italian chain specialized in toys, offering a wide choice of products for children of all ages. The chain has more than 400 affiliated points of sale.

Products and positioning

Specialized Italian toy chain offering a wide selection of quality products and exclusive items for children of all ages, with competitive prices and customer assistance.

  • Dolls

  • Activity games

  • House games

  • Board games

  • Hero world

  • Motor world

  • Musical toys

  • Leisure

  • Plush toys

  • Early childhood

  • Princesses and fashion world

  • Science and nature

Sources3 sources

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