Giocheria
Retailer / private label
UnclaimedItalian toy store chain founded in 1988.
Last updated September 10, 2026
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Overview
Giocheria is an Italian toy store chain founded in 1988. According to its official website, it has become the most extensive chain of toy stores in Italy and has more than 400 affiliated points of sale. It offers a wide range of toys for children of all ages, organized by product lines and age groups.
History
Giocheria was founded in 1988 and has become the most extensive chain of toy stores in Italy. It is an Italian chain specialized in toys, offering a wide choice of products for children of all ages. The chain has more than 400 affiliated points of sale.
Products and positioning
Specialized Italian toy chain offering a wide selection of quality products and exclusive items for children of all ages, with competitive prices and customer assistance.
Dolls
Activity games
House games
Board games
Hero world
Motor world
Musical toys
Leisure
Plush toys
Early childhood
Princesses and fashion world
Science and nature
Sources3 sources
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