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Giotti Victoria

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Giotti Victoria is an Italian vehicle manufacturer producing pickup trucks, vans, microcars and SUVs, while also importing DFSK Motor vehicles under the Glory name.

Last updated August 31, 2026

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Overview

Giotti Victoria is an Italian automotive manufacturer established in 2007 by brothers Lorenzo and Federico Giotti. The company is based legally in Poggibonsi, while its manufacturing facility is located in Barberino Val d'Elsa. Its business focuses on compact and light commercial vehicles, including pickup trucks, vans and microcars, alongside a growing range of passenger vehicles and SUVs. The company's commercial-vehicle portfolio is organized around the Gladiator pickup-truck line. This range includes the Evo and Top series and has incorporated several body configurations, including the Top 2.8, Top double cab and Top electric. The mix indicates a focus on practical vehicles for commercial, utility and fleet applications, with both conventional and electric formats represented in the range. Giotti Victoria also produces small passenger vehicles such as the Ginko and Gyppo. In 2024, the company added the V5 and V6 to an SUV series that entered production, extending its offering beyond small cars and work-oriented vehicles. The available reference material does not establish production volumes, export markets, ownership structure, revenue, or the precise technical specifications of these models. In addition to manufacturing and vehicle sales, Giotti Victoria operates in the used-truck business. The company repairs used trucks through its own in-house mechanics, giving it an additional service and refurbishment activity alongside new-vehicle production. It also acts as an importer for vehicles produced by DFSK Motor. These imported vehicles are marketed under the Glory name and include the Glory 500, 500e, 580 and iX5. The company has also maintained a presence in professional cycling through sponsorship. Giotti Victoria is the main sponsor of the professional cycling team Giotti Victoria-Savini Due. This association connects the brand with an international sporting property, although the supplied reference does not specify the sponsorship's starting date, contract terms or markets. Overall, Giotti Victoria occupies a specialized position in the Italian automotive sector, combining domestic production of compact commercial and passenger vehicles, used-truck repair and sales, and the importation of DFSK-derived models. Publicly available information in the supplied material is limited, so details about its current management, corporate structure, production capacity and geographic sales footprint remain unconfirmed.

History

Giotti Victoria was founded in Italy in 2007 by brothers Lorenzo and Federico Giotti. The company established its legal headquarters in Poggibonsi and its factory in Barberino Val d'Elsa. From the beginning, its activities were centered on vehicle manufacturing and related commercial-vehicle services rather than on a single mass-market passenger-car line. The company's manufacturing program developed around compact and light commercial vehicles. Its Gladiator family became the principal pickup-truck line, with the Evo and Top series providing multiple configurations. The documented range includes the Top 2.8, a Top double-cab variant and a Top electric model, as well as van derivatives. This product structure positioned Giotti Victoria in practical transport and utility segments where payload, body configuration and operating flexibility are important considerations. Alongside the Gladiator range, Giotti Victoria produced small passenger vehicles including the Ginko and Gyppo. These models complemented the company's work-oriented products with compact cars aimed at urban or general passenger use. The supplied reference does not provide launch dates, technical specifications or production figures for either model. In 2024, Giotti Victoria expanded into SUVs when its V5 and V6 series entered production. This represented a broadening of the company's model portfolio into a larger and more passenger-oriented vehicle category. No further information about the vehicles' powertrains, sales territories, pricing or production scale is established by the supplied sources. Manufacturing is only one part of the company's activities. Giotti Victoria also deals in used trucks and repairs them through in-house mechanics. This gives the business a connection to the aftermarket and commercial-vehicle service ecosystem, in addition to its new-vehicle operations. The company further participates in vehicle distribution by importing cars made by DFSK Motor. These vehicles are marketed under the Glory brand and include the Glory 500, 500e, 580 and iX5. The import business adds a wider passenger-vehicle selection to Giotti Victoria's own products and links the company to an external manufacturing partner. Giotti Victoria has also used professional cycling as a brand-building channel. It is the main sponsor of the professional team Giotti Victoria-Savini Due. The available reference confirms the sponsorship but does not provide its start date, duration or commercial terms. The supplied public information does not identify a parent company, publicly traded securities, current chief executive, detailed ownership structure, manufacturing capacity or a complete list of sales markets. Consequently, the company is best described on the available evidence as an active Italian specialist automaker with integrated commercial-vehicle servicing and an import-distribution business.

  • 2024

    V5 and V6 SUVs enter production

    [1]

    The V5 and V6 SUV series entered production, expanding the company's vehicle range.

  • 2007

    Company founded

    [1]

    Brothers Lorenzo and Federico Giotti founded Giotti Victoria in Italy.

Products and positioning

An Italian specialist vehicle manufacturer serving compact commercial, utility and passenger-vehicle niches, complemented by used-truck refurbishment and imported DFSK vehicles sold under the Glory name.

  • Pickup trucks and vans

    Gladiator

    Giotti Victoria's Gladiator line is a family of pickup trucks and related utility vehicles. The documented range includes the Evo and Top series, with examples such as the Top 2.8, Top double cab and Top electric. Van configurations are also included, giving the line a broader commercial-vehicle role than a single pickup body style. The available material does not specify payload ratings, engines, dimensions or sales markets.

  • Microcar

    Ginko

    The Ginko is a small passenger vehicle produced by Giotti Victoria. It represents the company's microcar and compact-car activity alongside its commercial pickups and vans. Public information supplied for this dossier does not establish the model's launch date, powertrain, detailed equipment, production volume or current availability.

  • Small passenger car

    Gyppo

    The Gyppo is a Giotti Victoria passenger car included among the company's produced cars. It broadens the product range beyond utility vehicles and complements the Ginko. The supplied reference does not provide technical specifications, introduction date, manufacturing scale or current sales status.

  • SUVs · 2024

    V5 and V6

    The V5 and V6 form Giotti Victoria's SUV series. Both models entered production in 2024, marking the company's expansion into the SUV segment. The available source identifies the production milestone but does not state their engine types, dimensions, equipment levels, pricing, target markets or relationship to other Giotti Victoria models.

  • Imported passenger vehicles

    Glory

    Glory is the name under which Giotti Victoria imports vehicles produced by DFSK Motor. The documented imported range includes the Glory 500, 500e, 580 and iX5. These vehicles are distinct from Giotti Victoria's own manufactured models and form part of the company's import and distribution activities.

Marketing campaigns

  • Giotti Victoria-Savini Due sponsorship

    Professional cycling

    Giotti Victoria serves as the main sponsor of the professional cycling team Giotti Victoria-Savini Due, associating the automotive brand with professional road cycling.

Brand decisions

  • 2024

    Expansion into SUVs with the V5 and V6Product launch

    Background

    Giotti Victoria had an established presence in pickups, vans, microcars and other compact vehicles before adding an SUV series.

    Action taken

    The company commenced production of the V5 and V6 SUV models.

    Aftermath

    The move expanded the company's product portfolio into the SUV category. No sales or production results are identified in the supplied material.

Sources1 sources

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