Giraudi

Giraudi is a privately held business group headquartered in Monaco and historically rooted in the international meat trade. Founded by Erminio Giraudi during the 1960s, the company began as an import-export operator serving the meat industry. It established itself in Monaco during the mid-1970s and subsequently developed into a diversified group with activities spanning food distribution, hospitality, retail, fashion, and accessories. The company’s core business remains the sourcing, importing, exporting, and distribution of premium meat. Giraudi became one of Europe’s significant meat traders and has been associated with exports of French beef and Dutch veal, as well as imports of hormone-free American and Australian Black Angus beef. In 2014, it entered the European market for certified Japanese Kobe beef. The group later expanded beyond commodity and wholesale distribution by developing branded processed-meat ranges, including Gourmet Boutique Burgers and Kobe Kreations. The latter has included specialist products such as Kobe Jamon de Buey, presented as a beef-based ham made with certified Japanese Kobe beef. A major turning point came through the work of Riccardo Giraudi, Erminio Giraudi’s son, who used the group’s meat expertise as a foundation for hospitality concepts. He created the first Beefbar restaurant in Monaco in 2005. Beefbar subsequently developed into an international restaurant brand with locations across multiple continents, combining premium beef with a contemporary dining format. Beefbar Hong Kong received a Michelin star in the Hong Kong & Macau Michelin Guide in 2017. The group’s hospitality portfolio has also included concepts such as Zeffirino 1939, Cantinetta Antinori, Babek Kebab, Song Qi, Izakaya, Moshi Moshi, and Grubers, as well as the Delovery delivery platform. Other restaurant-related activities include the Pantone Cafe in Monaco and the acquisition of Anahi in Paris in 2017, after which the menu was developed by chef Mauro Colagreco. Giraudi’s diversification also reaches lifestyle businesses. Fashion Factory has specialized since 2006 in the destocking of major Italian fashion brands. Miss Bibi, created by Brigitte Giraudi, is a jewellery and accessories brand whose first boutique opened at the Palais Royal in Paris. These activities give Giraudi a broader profile than a conventional food importer: the group combines international meat procurement and product development with branded restaurants, retail concepts, fashion distribution, and lifestyle ventures. Public reference material describes the group as employing several hundred people in Monaco and a larger international workforce across all activities. The available figures vary between descriptions, and no current consolidated employee count is stated here. Giraudi remains best understood as a private, family-linked Monaco group whose identity is anchored in premium meat expertise and extended through hospitality and lifestyle brands.

Giraudi originated as a meat import-export company founded by Erminio Giraudi during the 1960s. The business established itself in Monaco in the mid-1970s, creating the base from which it developed its international trading operations. Its original activity involved moving meat across borders and serving professional customers in a sector where sourcing, certification, logistics, and quality control are central capabilities. Over time, Giraudi expanded its role in European meat distribution. The group became associated with exports of French beef and Dutch veal and with imports of hormone-free American and Australian Black Angus beef. This portfolio placed the company in both established European supply chains and premium international categories. In 2014, Giraudi added certified Japanese Kobe beef to its European import activity, further reinforcing a specialization in high-end meat products. The company later used its sourcing expertise to create branded products rather than relying solely on trading and distribution. In 2015, it launched Gourmet Boutique Burgers and Kobe Kreations. Kobe Kreations included products developed around Japanese Kobe beef, including Kobe Jamon de Buey. This represented a move toward processed and branded food offerings with stronger consumer-facing identities. Giraudi’s second major phase was diversification into hospitality. Riccardo Giraudi, the founder’s son, created the first Beefbar restaurant in Monaco in 2005. The concept translated the group’s meat knowledge into an upscale restaurant proposition and subsequently expanded internationally. Beefbar became the most prominent hospitality brand associated with the group, with restaurants reported on multiple continents. Its Hong Kong location received a Michelin star in 2017. The hospitality portfolio broadened beyond Beefbar. Concepts associated with the group have included Zeffirino 1939, Cantinetta Antinori, Babek Kebab, Song Qi, Izakaya, Moshi Moshi, and Grubers. Giraudi also developed the Delovery delivery platform and created the Pantone Cafe in Monaco. In 2017, Riccardo Giraudi acquired Anahi in Paris, with chef Mauro Colagreco subsequently responsible for the menu. These initiatives demonstrate the group’s effort to build a portfolio of distinct dining formats rather than a single restaurant chain. Giraudi also entered lifestyle-related activities. Fashion Factory, established in 2006, focused on destocking major Italian fashion brands. Miss Bibi was created by Brigitte Giraudi as a jewellery and accessories brand, and its first boutique opened at the Palais Royal in Paris. Together, these ventures extended the family group into fashion retail and accessories while preserving a broader emphasis on premium and curated consumer experiences. Reference descriptions characterize Giraudi as a Monaco-based conglomerate with several hundred employees in Monaco and a larger workforce internationally. The reported totals differ across available material, so no single current employment figure is adopted here. The group’s historical trajectory is nevertheless clear: it evolved from a Monaco-based meat trader into a diversified private enterprise combining premium food sourcing, branded meat products, international restaurants, delivery, fashion distribution, and accessories.

• 2017

  Beefbar Hong Kong receives Michelin recognition

  [1]Giraudien.wikipedia.org

  Beefbar Hong Kong received its first star in the Hong Kong & Macau Michelin Guide.

• 2017

  Anahi in Paris is acquired

  [1]Giraudien.wikipedia.org

  Riccardo Giraudi bought the Paris restaurant Anahi, whose menu was subsequently created by chef Mauro Colagreco.

• 2015

  Processed-meat ranges are launched

  [1]Giraudien.wikipedia.org

  Giraudi launched Gourmet Boutique Burgers and Kobe Kreations, including specialized Kobe beef products.

• 2014

  Certified Japanese Kobe beef is added to the European portfolio

  [1]Giraudien.wikipedia.org

  Giraudi became an importer of certified Japanese Kobe beef in Europe.

• 2006

  Fashion Factory begins fashion destocking activities

  [1]Giraudien.wikipedia.org

  Fashion Factory started specializing in the destocking of major Italian fashion brands.

• 2005

  First Beefbar opens in Monaco

  [1]Giraudien.wikipedia.org

  Riccardo Giraudi created the first Beefbar restaurant in Monaco, using the group’s meat expertise as the foundation for an international hospitality brand.

• 1970

  The company establishes itself in Monaco

  [1]Giraudien.wikipedia.org

  Giraudi established its Monaco base in the mid-1970s and developed its international operations from there.

• 1960

  Giraudi is founded as a meat import-export company

  [1]Giraudien.wikipedia.org

  Erminio Giraudi established the business during the 1960s as an importer and exporter serving the meat industry.

A premium, internationally oriented food and lifestyle group positioned around specialist meat sourcing, product expertise, upscale dining, and curated retail concepts.

• Processed meat · 2015

  Gourmet Boutique Burgers

  A Giraudi processed-meat range launched in 2015 as part of the group’s move from meat trading into branded, consumer-facing food products. The range is associated with premium burger positioning and complements the group’s restaurant expertise.

• Premium processed meat · 2015

  Kobe Kreations

  A product line built around Giraudi’s premium Kobe beef activities. The range includes specialty preparations and has included Kobe Jamon de Buey, a beef-based ham made using certified Japanese Kobe beef.

• Restaurant brand · 2005

  Beefbar

  Giraudi’s international premium beef restaurant concept, founded in Monaco in 2005 by Riccardo Giraudi. Beefbar translates the group’s meat-sourcing expertise into contemporary dining and has expanded to locations on multiple continents.

• Fashion retail and distribution · 2006

  Fashion Factory

  A Giraudi lifestyle business specializing in the destocking of major Italian fashion brands. It represents the group’s diversification from food and hospitality into fashion distribution.

• Jewellery and accessories

  Miss Bibi

  A jewellery and accessories brand created by Brigitte Giraudi. Its first boutique opened at the Palais Royal in Paris.

• 2017

  Acquire Anahi in ParisM&A

  Background

  Giraudi continued building a hospitality portfolio alongside its international Beefbar expansion.

  Action taken

  Riccardo Giraudi acquired the Paris restaurant Anahi.

  Aftermath

  Chef Mauro Colagreco subsequently created the restaurant’s menu.

  Source

• 2015

  Launch branded processed-meat rangesProduct launch

  Background

  The group sought to extend its meat expertise beyond import-export activities into differentiated products with consumer-facing branding.

  Action taken

  Giraudi introduced Gourmet Boutique Burgers and Kobe Kreations.

  Aftermath

  The ranges expanded the group’s presence in value-added meat products and included specialist Kobe beef preparations.

  Source

• 2014

  Enter the European certified Kobe beef marketStrategy

  Background

  Giraudi’s established premium meat trading business provided a platform for adding highly differentiated Japanese beef to its European offering.

  Action taken

  The group began importing certified Japanese Kobe beef into Europe.

  Aftermath

  The move strengthened Giraudi’s position in premium and specialist meat categories and supported subsequent branded product development.

  Source

1. 1Giraudien.wikipedia.org