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Product brand

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Giro is a product brand founded by Jim Gentes, offering cycling and snowsports gear such as helmets, shoes, gloves, and goggles.

Last updated September 10, 2026

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Overview

Giro is described on its official site as a product brand founded more than 30 years ago by Jim Gentes, committed to serving enthusiast riders. Its official UK site presents cycling and snowsports categories including helmets, shoes, gloves, and goggles.

History

Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. That obsession led him to start making his own products, and ultimately resulted in a company committed to serving the rider through personal expression and advanced performance. Giro states that it is and always will be a product brand.

Products and positioning

A product brand that sweats the details, serving enthusiast riders.

Product categories. Cycling Helmets · Cycling Shoes · Cycling Gloves · Kids Bike Helmets · Urban Bike Helmets · Road Bike Helmets · Aero Road Bike Helmets · Gravel Helmets · Road Bike Shoes · Gravel Shoes · Road Bike Clothing · Mountain Bike Helmets

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