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GIY Ireland

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An Irish non-profit social enterprise that helps people and communities grow food and participate in more sustainable food systems.

Last updated August 31, 2026

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Overview

GIY Ireland, commonly known as GIY and originally associated with the name Grow It Yourself Ireland, is an Irish non-profit social enterprise and food-growing movement. Its work focuses on helping people grow some of their own food while building community participation, environmental awareness and practical understanding of how food is produced. The organisation presents food growing not simply as a gardening activity, but as a way to support a more sustainable food system. GIY was founded in 2008 by Irish journalist and author Michael Kelly. In early 2009, Kelly and other growers in the Waterford area began organising GIY Ireland with the ambition of establishing a local GIY group in every town in Ireland. The group model became central to the organisation: participants share knowledge, encourage one another and undertake food-growing activities within their communities. The movement subsequently expanded to more than 80 active local groups in Ireland and also developed a smaller presence in Australia. GIY's stated mission is to educate and enable a global movement of food growers whose combined actions can help rebuild a sustainable food system. Its approach combines community organising, education, public campaigns, school initiatives, food-waste reduction work, philanthropy and engagement with companies and other institutions. Rather than operating primarily as a commercial gardening brand, GIY acts as a platform for participation, learning and collective action. The organisation describes its approach through five GIY Goals: eating more plants, ending food waste, supporting small producers, stopping food pollution and connecting with nature. These principles link personal growing activities with wider questions about diet, resource use, local economies, pollution and ecological connection. GIY therefore addresses both individual behaviour and community-level food culture. Its activities include the Get Ireland Growing campaign, which promotes community food growing; programmes delivered with schools; initiatives intended to reduce food waste; and support for local GIY Groups. GIY also works with businesses and corporations through the GROWCircle Corporate Engagement Programme. Partnerships identified in reference material include Ireland's Department of Climate, Energy and the Environment, Innocent, Energia Group and the United Nations Sustainable Development Goals Advocacy Hub. GIY's operating identity is consequently broader than a conventional consumer brand. Its principal offerings are educational programmes, campaign platforms, group support and corporate or institutional engagement. The movement's distinctive position comes from combining hands-on growing with social and environmental goals. Although rooted in Ireland, its stated mission and overseas groups give it an international orientation. The available reference material does not establish a separate legal corporate parent, listed entity, current executive team beyond its founder, or a standalone commercial product portfolio.

History

GIY Ireland was founded in 2008 by journalist and author Michael Kelly. The organisation emerged from an interest in enabling ordinary people to grow food and from the broader question of how local participation could contribute to a more sustainable food system. In early 2009, Kelly worked with fellow growers in the Waterford area to establish GIY Ireland as a structured movement. One of the initial ambitions was to create a GIY group in every town in Ireland. The local-group model became the foundation of GIY's development. GIY Groups provide a setting in which people can learn about growing food, exchange practical experience and organise collective activity. This format allows the movement to operate through local participation rather than relying solely on a central organisation. According to the available reference material, GIY later grew to more than 80 active groups across Ireland, while also establishing five groups in Australia. As its network developed, GIY broadened its work beyond informal gardening groups. It began running public campaigns, including Get Ireland Growing, which is intended to encourage community food growing. The organisation also developed programmes involving schools, using food growing as an educational route into food systems, environmental responsibility and practical skills. Food-waste reduction became another area of activity, connecting the act of growing food with more careful use of food resources. GIY's public mission is to educate and enable a global movement of food growers whose collective actions can help rebuild a sustainable food system. Its stated framework consists of five GIY Goals: eat more plants, end food waste, support small producers, stop food pollution and connect with nature. These goals position the organisation at the intersection of community development, food education, environmental sustainability and behaviour change. The organisation also operates beyond community and school settings. It undertakes philanthropic work and collaborates with businesses and corporations through the GROWCircle Corporate Engagement Programme. Reference material identifies partnerships with Ireland's Department of Climate, Energy and the Environment, Innocent, Energia Group and the United Nations Sustainable Development Goals Advocacy Hub. These relationships indicate an effort to connect grassroots food-growing activity with institutional sustainability programmes and wider sustainable-development objectives. GIY's development is therefore best understood as the expansion of an Irish-origin community initiative into a broader social enterprise and international movement. Its central activity remains enabling people to grow food, but its programmes and partnerships address the wider food system, including consumption, waste, local production, pollution and ecological awareness. The available sources do not provide a complete chronology of organisational leadership, funding, legal structure or programme-by-programme launch dates. They also do not establish a conventional retail product range or a listed corporate entity. GIY's identity is primarily mission-led, educational and community-based.

  • 2009

    GIY Ireland is organised in Waterford

    [1]

    Michael Kelly and fellow growers in the Waterford area organise GIY Ireland and pursue the goal of establishing a local group in every Irish town.

  • 2008

    GIY is founded

    [1]

    Journalist and author Michael Kelly founds GIY, an initiative focused on enabling people to grow their own food.

  • The network expands across Ireland and Australia

    [1]

    The movement grows to more than 80 active local groups in Ireland and five groups in Australia.

Products and positioning

Community-driven food-growing and sustainability movement

  • Community programme

    GIY Groups

    GIY Groups are local communities supported by the organisation to help people learn and practise food growing. The groups provide a social structure for sharing knowledge, encouraging participation and undertaking community food-growing activity. They are the core delivery mechanism through which GIY connects its sustainability mission with local action. The network includes more than 80 active groups in Ireland and five groups in Australia according to the available reference material.

  • Public campaign

    Get Ireland Growing

    Get Ireland Growing is a GIY campaign designed to encourage community food growing. It promotes the idea that growing food can be a shared local activity rather than only an individual gardening pursuit. The campaign supports GIY's wider goals around food education, community participation and sustainable food systems. The available sources do not specify its launch date, campaign budget or quantified outcomes.

  • Education programme

    School programmes

    GIY works with schools to use food growing as an educational and practical activity. These programmes connect children and school communities with the origins of food, growing skills, environmental responsibility and healthier food-system awareness. The reference material confirms the existence of school-focused work but does not provide a full programme list, participation figures or detailed curriculum information.

  • Corporate sustainability programme

    GROWCircle Corporate Engagement Programme

    GROWCircle is GIY's corporate engagement programme. It gives businesses and corporations a way to participate in GIY's food-growing and sustainability agenda. The programme extends GIY's work beyond local groups and schools into institutional partnerships, potentially linking employee, community and environmental initiatives. Available sources identify the programme but do not provide its commercial terms, participant list or detailed measurement framework.

Marketing campaigns

  • Get Ireland Growing

    Ireland

    A campaign intended to encourage and support community food growing across Ireland, reinforcing GIY's emphasis on collective local action.

    Outcome. The available source describes the campaign's objective but does not provide verified outcome metrics.

Sources1 sources

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