Glassbox
Corporate brand
UnclaimedGlassbox is an Israeli software company providing digital experience analytics, session replay, and AI-supported tools for monitoring interactions across websites and mobile applications.
Last updated August 26, 2026
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Overview
Glassbox is an Israeli enterprise software company focused on digital experience analytics. Its platform is designed to record, analyze, and replay customer interactions across websites and mobile applications, allowing organizations to investigate user behavior without relying exclusively on surveys, manually reported problems, or conventional web-analytics aggregates. The company positions this capability as a way for businesses to understand the complete digital journey, identify friction, diagnose technical and usability issues, and improve conversion, service quality, and accessibility. The company was founded in Israel in 2010 by Yoav Schreiber, Yaron Gueta, and Hanan Blumstein. During its early development, Glassbox attracted outside investment from technology-focused investors, including Updata Partners. By October 2018, the company had raised a reported US$32.5 million, and Updata Partners had received two seats on the board. This financing supported the development and commercialization of its digital-interaction monitoring products. Glassbox expanded its funding and product ambitions in April 2020, when it raised a reported US$40 million Series C round. The company stated that the financing would support broader analytics capabilities. Later in 2020, it acquired SessionCam, a United Kingdom-based analytics company. The transaction was intended to strengthen Glassbox's presence in Europe and add to its digital-session analytics capabilities. In June 2021, Glassbox became a publicly traded company on the Tel Aviv Stock Exchange. The listing reportedly raised approximately US$100 million and valued the business at about US$500 million at the time. The public-market phase gave Glassbox additional capital and visibility as demand grew for tools that could connect digital behavior with customer experience, operational performance, and software quality. The core Glassbox platform captures digital customer sessions across web and mobile channels and makes the resulting data available for analysis, replay, and investigation. The company has described the platform as capturing all, rather than a sampled portion, of relevant digital sessions. Its use cases include identifying failed transactions, locating points at which users abandon journeys, understanding performance problems, examining accessibility barriers, and helping customer-service or product teams reproduce what users experienced. Glassbox has increasingly incorporated artificial intelligence into this offering. In 2023, it introduced GIA, an AI-powered assistant using ChatGPT technology to help users search and summarize customer-session data through natural-language queries. In 2024, it introduced Voice of the Silent, an AI capability intended to infer behavioral patterns among users who did not submit explicit feedback. The company presented this as a method for uncovering otherwise hidden signals in customer behavior. In 2025, Glassbox released a unified accessibility analytics tool intended to help enterprises assess and improve compliance with Web Content Accessibility Guidelines within the same analytics environment. Glassbox returned to private ownership in 2024 after being acquired by the private-equity firm Alicorn. In 2025, it acquired Anodot, a company known for anomaly-detection software. The Anodot transaction broadened Glassbox's emphasis from retrospective digital-session analysis toward more proactive detection of unusual behavior and emerging digital-experience problems. Glassbox therefore operates at the intersection of product analytics, customer-experience management, application monitoring, accessibility analytics, and AI-assisted enterprise software.
History
Glassbox was established in Israel in 2010 by Yoav Schreiber, Yaron Gueta, and Hanan Blumstein. From its beginning, the company concentrated on a problem created by increasingly complex digital customer journeys: aggregate analytics could show that users were abandoning a process or encountering errors, but often could not explain what individual users actually experienced. Glassbox developed software intended to capture and replay interactions on websites and mobile applications, giving product, engineering, marketing, operations, and customer-service teams a detailed record of digital behavior. The company raised external capital as it developed its platform and expanded its commercial operations. By October 2018, reported funding had reached US$32.5 million, including investment from Updata Partners. That investor obtained two board seats. In April 2020, Glassbox completed a reported US$40 million Series C financing round, which it used to broaden its analytics capabilities. Later that year, the company acquired SessionCam, a United Kingdom-based digital analytics firm. The deal supported Glassbox's European expansion and strengthened its position in session-based customer-experience analysis. Glassbox entered the public markets in June 2021 through a listing on the Tel Aviv Stock Exchange. The transaction reportedly raised approximately US$100 million at a valuation of about US$500 million. As a public company, Glassbox continued to develop software for recording and analyzing digital sessions across web and mobile channels. Its platform was presented as capable of capturing all relevant customer sessions rather than relying solely on statistical sampling. The resulting data could be replayed and searched to identify broken journeys, transaction failures, usability problems, performance issues, and accessibility barriers. The company subsequently expanded beyond conventional session replay. In 2023, Glassbox introduced GIA, an AI-powered assistant incorporating ChatGPT technology. GIA was designed to help users query session data and generate summaries through natural language, reducing the need for every analyst to manually inspect large volumes of recordings. In 2024, Glassbox introduced Voice of the Silent, an AI feature focused on customers who did not leave direct feedback. By analyzing behavioral patterns among these users, the feature aimed to reveal hidden dissatisfaction or friction that conventional feedback programs might miss. Ownership changed again in 2024, when private-equity firm Alicorn acquired Glassbox and the company became privately held. In 2025, Glassbox acquired Anodot, a company associated with anomaly detection. The acquisition extended Glassbox's capabilities toward proactive identification of unusual digital behavior and emerging experience problems. Also in 2025, Glassbox released a unified accessibility analytics tool intended to help enterprises measure and improve their digital properties against WCAG-related requirements. Across these stages, Glassbox's business has remained centered on turning granular digital-interaction data into operational insight. Its product scope now spans session capture and replay, digital journey analysis, AI-supported investigation, behavioral inference, accessibility measurement, and anomaly detection. The available reference material does not identify current senior executives, a standalone corporate website, or detailed customer and geographic revenue breakdowns.
- 2025
Anodot acquisition and accessibility analytics expansion
[1]Glassbox acquired Anodot to expand anomaly detection and released a unified accessibility analytics tool for enterprise digital properties.
- 2024
Alicorn acquisition
[1]Alicorn acquired Glassbox, making the company privately held again.
- 2024
Voice of the Silent launches
[1]Glassbox introduced an AI feature for identifying behavioral signals among users who did not submit feedback.
- 2023
GIA is introduced
[1]Glassbox launched GIA, an AI assistant for natural-language search and summaries of customer-session data.
- 2021
Tel Aviv Stock Exchange listing
[1]Glassbox became publicly traded on the Tel Aviv Stock Exchange in a transaction reported to have raised approximately US$100 million.
- 2020
Series C financing
[1]Glassbox raised a reported US$40 million Series C round to expand its analytics capabilities.
- 2020
SessionCam acquisition
[1]Glassbox acquired UK-based analytics firm SessionCam to support European expansion and strengthen its product portfolio.
- 2018
Reported funding reaches US$32.5 million
[1]By October 2018, Glassbox had reportedly raised US$32.5 million, including investment from Updata Partners.
- 2010
Glassbox is founded in Israel
[1]Yoav Schreiber, Yaron Gueta, and Hanan Blumstein founded Glassbox as a digital analytics software company.
Products and positioning
Glassbox positions itself as an enterprise digital experience intelligence provider that captures and analyzes complete web and mobile interactions. Its differentiation is based on session-level visibility, replayable behavioral evidence, AI-assisted investigation, and the integration of experience analytics with accessibility and anomaly detection.
Digital experience analytics
Glassbox digital experience analytics platform
The company's principal cloud-based platform captures and analyzes customer interactions across websites and mobile applications. It is intended to provide a complete behavioral record rather than only sampled events, allowing teams to replay journeys, investigate failed transactions, identify friction, and connect digital behavior with customer-experience and operational outcomes.
Artificial intelligence assistant · 2023
GIA
Introduced in 2023, GIA is an AI-powered assistant that uses ChatGPT technology to help analysts search and summarize customer-session data in natural language. Its role is to make large volumes of session information easier to explore and to shorten the path from a behavioral question to an actionable summary.
Behavioral and sentiment analytics · 2024
Voice of the Silent
Voice of the Silent is an AI capability introduced in 2024. It focuses on users who do not leave explicit feedback and attempts to identify meaningful behavioral patterns in their sessions. Glassbox presents the feature as a way for enterprises to detect hidden friction and dissatisfaction that may not appear in survey or feedback data.
Accessibility analytics · 2025
Unified accessibility analytics
Released in 2025, this tool is intended to help enterprises measure and improve accessibility across their digital properties. It brings accessibility-related analysis into the Glassbox environment so organizations can examine barriers within actual web and mobile experiences alongside broader journey and interaction data.
Anomaly detection · 2025
Anodot anomaly-detection capabilities
Glassbox expanded into anomaly detection through its 2025 acquisition of Anodot. The acquired capabilities are intended to support earlier identification of unusual patterns and proactive monitoring of digital experience problems, complementing Glassbox's historical session analysis and replay functions.
Brand decisions
2025
Acquire Anodot to expand anomaly detectionM&ABackground
Glassbox sought to extend its digital experience analytics toward proactive identification of unusual behavior and emerging customer-experience problems.
Action taken
The company acquired Anodot, an anomaly-detection software provider.
Aftermath
The acquisition expanded Glassbox's AI and anomaly-detection capabilities.
2024
Return to private ownership through Alicorn acquisitionM&ABackground
Glassbox's ownership structure changed after its public-company period.
Action taken
Private-equity firm Alicorn acquired Glassbox.
Aftermath
Glassbox became privately held again.
2021
Go public on the Tel Aviv Stock ExchangeStrategyBackground
Glassbox pursued public-market financing and greater visibility while expanding its enterprise analytics business.
Action taken
The company listed on the Tel Aviv Stock Exchange.
Aftermath
The listing reportedly raised approximately US$100 million and valued the company at about US$500 million at the time.
Reported listing proceeds and valuation. Approximately US$100 million raised; approximately US$500 million valuation (June 2021)
2020
Acquire SessionCam to expand European analytics capabilitiesM&ABackground
Glassbox sought to increase its European presence and strengthen its digital-session analytics offering.
Action taken
The company acquired UK-based analytics firm SessionCam.
Aftermath
The transaction expanded Glassbox's product and geographic footprint in digital experience analytics.
Recent events
Reported
Glassbox recognized in G2's 2022 Best Software Awards[2]
Glassbox announced that it was recognized in several categories in G2's 2022 Best Software Awards, including Highest Satisfaction, Marketing Digital Advertising, Development, and Content Management Products.
Reported
Glassbox files for Tel Aviv Stock Exchange IPO[3]
Glassbox filed a prospectus for an IPO on the Tel Aviv Stock Exchange. Market sources believed the company would seek to raise $50–70 million at a valuation of about $350 million.
Reported
Glassbox announces acquisition of SessionCam[4]
Glassbox announced that it had acquired SessionCam, a digital customer experience provider.
Sources4 sources
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