Glava
Corporate brand
UnclaimedGlava is a Norwegian industrial company and insulation brand best known for glass wool used in buildings.
Last updated August 24, 2026
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Overview
Glava is a Norwegian industrial company and insulation brand headquartered in Askim. Its principal product is glass wool, a fibrous insulation material used in building construction. The company’s name is derived from the Norwegian term “glassvatt,” meaning glass wool, reflecting the material at the center of its business. Glava’s history dates to 1935, when Norwegian industrialist Jens Bull was offered a licence to manufacture glass wool in Norway. The material had originally been developed in Germany. The business was initially known as “Glassvatt,” before the Glava name became associated with the company and its products. During Norway’s post-war reconstruction, demand for insulation increased substantially as new buildings were constructed and the importance of improving building envelopes became more widely recognized. This period helped transform Glava from a specialist manufacturing venture into a major Norwegian insulation producer. Glava glass wool is manufactured from borosilicate glass. In the production process, the glass is heated to approximately 1,400 °C and then drawn or stretched into fine fibres. The resulting material can be used to reduce heat transfer through roofs, walls and other parts of buildings. The company’s production facilities are located in Askim and Stjørdal. The available reference material describes an organization employing approximately 500 people and recording revenue just below NOK 1.5 billion in 2007; this historical figure is not treated as a current financial measure. The company has also used unusual publicity to build recognition for its products. In 1959, Glava organized an expedition to transport a three-ton block of ice from Mo i Rana, near the Arctic Circle, to Libreville, near the Equator, without mechanical refrigeration. The stunt was intended to demonstrate the insulating performance of glass wool and became known as the “ice block expedition.” It was later described as one of the world’s greatest publicity stunts. Glava’s manufacturing is carried out under a licence from the French company Saint-Gobain, according to the cited reference material. The available sources do not establish that Saint-Gobain owns Glava or functions as its parent company; it is therefore recorded here as a technology or production-licensing partner rather than as an owner. Glava’s identifiable business scope is primarily Norwegian building insulation and related glass-wool manufacturing. Current executive leadership, ownership structure, website, listing status and more recent operating markets are not specified in the supplied sources.
History
Glava’s origins reach back to 1935, when Norwegian industrialist Jens Bull was offered a licence to produce glass wool in Norway. Glass wool had originally been developed in Germany, and the Norwegian operation was initially known as “Glassvatt,” a name taken from the material itself. The company later became associated with the shorter Glava name, which is derived from the Norwegian word for glass wool. The company developed during a period when insulation was becoming increasingly important in Norwegian construction. After the Second World War, Norway entered a major reconstruction and building phase. Greater attention to the thermal performance of buildings created a growing market for insulation, allowing Glava to expand significantly. Its core material, glass wool, is produced from borosilicate glass. The glass is heated to about 1,400 °C and then stretched into fibres, creating a lightweight material suitable for insulating building components. Glava’s manufacturing footprint has included facilities in Askim and Stjørdal. The company has been described as employing approximately 500 people. A cited historical reference states that its revenue in 2007 was just below NOK 1.5 billion; because that figure is tied specifically to 2007, it should not be interpreted as a current performance indicator. An important episode in Glava’s brand history occurred in 1959. The company arranged for a three-ton block of ice to be transported from Mo i Rana, by the Arctic Circle, to Libreville, near the Equator, without using refrigeration. The expedition was designed as a practical and spectacular demonstration of insulation. The ice block’s journey became known as the “ice block expedition” and was subsequently characterized as one of the world’s greatest publicity stunts. It remains the most prominent campaign or promotional event identified in the supplied reference material. The cited source states that Glava’s products are manufactured under a licence from Saint-Gobain, the French building-materials group. The supplied information does not clarify the legal terms, duration or current status of that licence, and does not identify Saint-Gobain as Glava’s owner or parent company. No reliable material was supplied concerning later acquisitions, changes in ownership, current management, product sub-brands, financial results after 2007, or expansion beyond the Norwegian market. Accordingly, the documented history is strongest for Glava’s founding, post-war growth, glass-wool production and 1959 publicity expedition.
- 2007
Historical revenue reference
[1]The cited reference reports revenue just below NOK 1.5 billion in 2007. This is a historical figure rather than a current financial disclosure.
- 1959
Ice block expedition
[1]Glava transported a three-ton block of ice from Mo i Rana near the Arctic Circle to Libreville near the Equator without mechanical refrigeration, using the event to publicize the insulating qualities of glass wool.
- 1935
Norwegian glass-wool production begins
[1]The business that later became Glava began after Jens Bull was offered a licence to manufacture glass wool in Norway. It was initially known as Glassvatt.
Products and positioning
A Norwegian building-materials brand centered on glass wool insulation, with a heritage tied to post-war construction and a distinctive history of demonstrating insulation performance through publicity.
Building insulation · 1935
Glava glass wool insulation
Glava’s principal product is glass wool, a fibrous insulation material used in buildings. It is made from borosilicate glass heated to approximately 1,400 °C and stretched into fibres. The material is intended to reduce heat transfer through building elements such as walls and roofs. The supplied reference identifies glass wool as the company’s main product but does not provide a detailed current catalogue of product formats, specifications or sub-brands.
Marketing campaigns
- 1959Ice block expedition
Norway · International publicity
Glava arranged the transport of a three-ton block of ice from Mo i Rana, near the Arctic Circle, to Libreville, near the Equator, without refrigeration. The event served as a dramatic demonstration of the protective effect associated with insulation.
Outcome. The expedition became widely associated with Glava and was later described as one of the world’s greatest publicity stunts.
Sources1 sources
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