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Retailer / private label

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ГлавПиво (GlavBeer) is a Russian beer-focused retail brand offering filtered and unfiltered beer, non-beer drinks, snacks, and branded merchandise.

Last updated September 16, 2026

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Overview

ГлавПиво (GlavBeer) is a Russian beer retail brand. Its website presents categories of filtered beer, unfiltered beer, and non-beer drinks such as kvass, cider, mead, and lemonade, alongside snacks including branded chips, croutons, and seafood delicacies. The site also references a store called «магазин у зины» for souvenirs and snacks, and offers gift certificates and branded beer glasses. The brand frames itself around the traditions of Russian brewing.

History

The brand's website presents a narrative of Russian brewing history, from beer brewed in villages of Novgorod Rus and sold at the Gothic Court, through the exclusive state right to home-brew beer under Ivan III, the arrival of European brewers under Peter I, the opening of the largest brewery of its time under Catherine II, and the merger of breweries under Nicholas I. The site states that ГлавПиво continues the traditions of Russian brewing and that it grows and develops together with Russian breweries.

Products and positioning

A beer retail brand emphasizing the traditions of Russian brewing and a range of beer, non-beer drinks, and snacks.

  • Filtered beer

    Beer that has undergone two to three filtrations.

  • Unfiltered beer

    Unfiltered beer presented as in old times.

  • Non-beer drinks

    Kvass, cider, mead, and lemonade for those who follow other traditions.

  • Snacks

    Branded chips, croutons, and seafood delicacies such as mussels, crayfish, and shrimp.

  • Gift certificates

    Certificates available in denominations of 300, 500, and 1000 rubles.

  • Branded beer glass

    Branded beer glass starting from 70 rubles.

Sources3 sources

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