Globo
Corporate brand
UnclaimedA Brazilian media company that brings together broadcast television, pay-TV channels, streaming, digital publishing, content production and advertising under the Globo brand.
Last updated November 4, 2026
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Overview
Globo is a Brazilian media and communications company headquartered in Rio de Janeiro and part of Grupo Globo. The specific company described here is the integrated media business formed in 2020, rather than the entire parent group or the earlier TV Globo broadcasting network alone. Its creation consolidated operations that had previously been organized across businesses including Rede Globo, Globosat, Globo.com, Globoplay, Som Livre and DGCorp. The 2018 “Uma Só Globo” (“One Globo”) initiative prepared the way for that integration, and the unified Globo brand was formally presented in 2021. The company’s present-day identity sits on a much older media history. Grupo Globo traces its beginnings to the Rio de Janeiro newspaper O Globo, first published on July 29, 1925, by Irineu Marinho. His son Roberto Marinho led the family’s media businesses for decades. The parent group expanded from newspapers into radio, television, magazines, digital publishing and subscription channels. TV Globo began broadcasting in Rio de Janeiro on April 26, 1965; a national network followed as the company added owned stations and affiliates. That broadcast business established the foundations for Globo’s later reach and for its continuing role in Brazilian television, journalism, sports and entertainment. Globo’s current portfolio combines free-to-air television with subscription and digital services. TV Globo is its flagship broadcaster, producing national and regional news, sports, entertainment and scripted programming, including telenovelas. Its pay-TV portfolio includes channels such as GloboNews, SporTV, GNT, Multishow and Gloob, as well as premium film and event services. Estúdios Globo and Globo Filmes support production for television, streaming and cinema. The company also operates the Globoplay streaming service and digital publishing properties such as G1 and Globo.com. Its advertising activities connect brands with audiences across television, streaming and digital platforms; its ownership of Eletromidia has also extended its advertising business into out-of-home media. Globoplay, launched in 2015, has become a central part of Globo’s response to changing viewing habits. It combines on-demand programs and a catalogue of Brazilian and international content with live channels and programming. As the company’s online and broadcast operations have converged, Globo has described its strategic direction as a “mediatech” model: retaining large-scale television production while building digital products, distribution capabilities and technology infrastructure. A 2021 agreement with Google Cloud formed part of that technology strategy. The company serves Brazil as its core market and has international distribution, including Portuguese-language television offerings in Portugal. Globo’s history also includes consequential controversies. The parent group’s newspaper supported the 1964 military coup in Brazil; in 2013, the group publicly acknowledged that editorial support as a mistake. The broadcaster’s coverage of the 1989 presidential election has also been criticized, particularly the way a prime-time news program edited a debate between Fernando Collor and Luiz Inácio Lula da Silva. The 1982 Proconsult vote-counting controversy in Rio de Janeiro generated further accusations concerning election coverage, though the electoral audit described operational errors as unintentional and Globo’s own historical account emphasizes its reporting on the audit. These episodes remain relevant to discussion of the group’s political influence and journalistic accountability. In 2025, Globo marked the centenary of the group’s newspaper origins, alongside 60 years of TV Globo and ten years of Globoplay. It continued to expand and reorganize its portfolio, including the integration of Telecine and the acquisition of full ownership of Eletromidia. A new Grupo Globo holding structure took effect in January 2026, coordinating group-level governance and investment while the media businesses retained operational autonomy. Under that structure, Paulo Marinho became both CEO of Globo and vice-president of the holding’s media businesses; João Roberto Marinho remained president of Grupo Globo and its boards. Globo remains an active, privately controlled subsidiary with a portfolio spanning broadcasting, streaming, journalism, production and advertising.
History
Globo’s corporate history has two important starting points: the modern integrated company, created in 2020, and the longer history of Grupo Globo’s media operations, which began with a newspaper in 1925. The distinction matters because the present-day Globo brand represents a consolidated media company, while its parent group includes a wider set of businesses and institutions. On July 29, 1925, Irineu Marinho launched the newspaper O Globo in Rio de Janeiro. After his death, his son Roberto Marinho took on leadership of the newspaper and gradually expanded the business. The group entered radio with Rádio Globo in 1944 and established a publishing operation in 1952. A television concession was approved in 1957, and TV Globo began broadcasting in Rio on April 26, 1965. The network grew by acquiring stations and building an affiliate system, enabling programs to reach viewers across Brazil. Jornal Nacional, launched in 1969, became an important national news program and helped establish simultaneous nationwide broadcasting. By the mid-1970s, Globo had developed a national network and a recognizable programming model combining news, entertainment and telenovelas. The group diversified beyond free television in later decades. It established the Roberto Marinho Foundation in 1977 and launched Criança Esperança in 1986, a continuing social-mobilization campaign initially created with UNICEF and later run in partnership with UNESCO. Globosat, founded in 1991, built a portfolio of subscription channels. In 1995 the company opened its large Rio production complex, later renamed Estúdios Globo. GloboNews began broadcasting in 1996 as a 24-hour news channel; Globo Internacional followed in 1999, serving Portuguese-speaking audiences abroad. Globo.com launched in 2000, and the news portal G1 followed in 2006. Digital broadcasting began in Brazil in 2007, with Globo among the early broadcasters adopting the technology. Globo’s history includes serious political and editorial disputes. O Globo’s support for the 1964 military coup was later acknowledged by the group as a mistake. In 1982, the disputed Proconsult electronic vote tally during Rio’s gubernatorial election produced accusations and public scrutiny; the technical audit found disorganization and poor planning but did not conclude that the errors were intentional. In 1989, the broadcaster’s editing of a televised presidential debate between Fernando Collor and Lula was widely criticized as favoring Collor. These controversies have become part of the broader public debate about media concentration, political influence and the responsibilities of major broadcasters. The group entered the internet era with a wider set of digital ventures. Globoplay launched in November 2015, initially offering programs and archive content online, with live programming first available in selected metropolitan areas. The service expanded its catalogue, added original productions and grew into a central streaming platform. In 2017, Grupo Globo announced a dedicated OTT business unit. In September 2018, it announced Uma Só Globo, a program intended to integrate the operations of TV Globo, Globosat, Globo.com, Globoplay and other media businesses into a single company. The restructuring aimed to bring teams and systems together, increase agility and respond to changing competition and audience habits. The new Globo brand and visual identity were presented in 2021 as the integration of broadcast, pay-TV, streaming and digital businesses took shape. The changes also prompted public discussion of job cuts and the transition away from some long-standing talent arrangements. The new company pursued a strategy of combining content and technology. In 2021 it announced a cloud partnership with Google, while expanding Globoplay’s international offering. Som Livre, a record label held within the former portfolio, was sold to Sony Music after the restructuring; its ownership passed following regulatory approval in 2022. Globo subsequently expanded its advertising portfolio through Eletromidia, first acquiring a stake and later taking control. Telecine’s shareholders signed an exit agreement in 2024, and the service was merged into Globo in 2025. That year also marked 100 years since O Globo’s first edition, 60 years of TV Globo and ten years of Globoplay. The centennial campaign framed the company’s history as a continuing evolution across print, radio, television, cinema and digital services. In January 2026, Grupo Globo implemented a new holding structure intended to coordinate group governance and investment while preserving the operating independence of its businesses. João Roberto Marinho continued as group president, while Paulo Marinho took on the CEO role at Globo alongside responsibility for the group’s media businesses. Globo remains an active subsidiary of Grupo Globo, with Brazilian broadcasting at its core and additional international distribution, digital products and advertising operations.
- 2026
Grupo Globo holding structure takes effect
[14]A new structure coordinates group governance and investments, with Paulo Marinho combining the CEO role at Globo with a group media leadership position.
- 2025
Centennial year and portfolio changes
[1]Globo marked the group’s 100-year history, TV Globo’s 60th anniversary and Globoplay’s tenth anniversary; Telecine was merged into Globo and the company reported full ownership of Eletromidia.
- 2022
Paulo Marinho becomes president of Globo
[1]Paulo Marinho succeeded Jorge Nóbrega in the company’s top executive role as Grupo Globo also changed its leadership structure.
- 2021
Unified Globo identity introduced
[13]Globo presented a unified brand for broadcast, subscription, streaming and digital businesses.
- 2020
Integrated Globo company formed
[13]The operations of several media businesses were consolidated into Globo Comunicação e Participações S.A.
- 2018
Uma Só Globo integration program announced
[1]Grupo Globo announced a plan to integrate several media operations into one company under the Globo name.
- 2015
Globoplay launches
[5]The streaming platform launched on November 3, first offering Globo programs and archive content and later expanding to originals and live channels.
- 2006
G1 news portal launches
[1]G1 brought together journalism from the group’s television, radio, newspaper and magazine operations online.
- 2000
Globo.com launches
[1]The group launched its internet portal and technology services for online media.
- 1999
Globo Internacional begins broadcasting
[1]The international channel began serving Brazilian and Portuguese-speaking communities outside Brazil.
Products and positioning
An integrated Brazilian media and technology company connecting mass-reach broadcast television with subscription channels, streaming, journalism, sports, entertainment production and advertising. Its strategic emphasis is on combining established programming and production capabilities with digital distribution and cross-platform services.
Free-to-air television network · 1965
TV Globo
Globo’s flagship broadcast television service produces national and regional news, sports, entertainment and scripted programming. Its network structure combines owned stations with affiliates and has historically enabled broad nationwide distribution. Telenovelas, live events and recurring journalism programs are central parts of its schedule.
Streaming video and audio · 2015
Globoplay
Launched in 2015, Globoplay combines on-demand access to Globo programs and archives with original productions, acquired films and series, and live channels in applicable markets. The service brings together content from the company’s television and production businesses and serves as its principal direct-to-consumer streaming platform.
Pay-TV channels
Canais Globo
The subscription-channel portfolio covers news, sport, lifestyle, entertainment and children’s programming. Its brands include GloboNews, SporTV, GNT, Multishow and Gloob, with content distributed through pay-TV providers and, in some cases, streaming packages.
Television and audiovisual production · 1995
Estúdios Globo
Estúdios Globo is the company’s major production complex and a center for television and audiovisual production. Its facilities support scripted series, telenovelas, variety programming and other productions, bringing studio, post-production and scenographic capabilities together.
Digital journalism · 2006
G1
G1 is Globo’s online news portal, launched by Globo.com in 2006. It aggregates and publishes journalism across national and regional news topics and connects reporting produced by the group’s broadcast and digital newsrooms.
Out-of-home advertising
Eletromidia
Eletromidia extends Globo’s advertising business into out-of-home media. Globo acquired control of the company in 2024 and stated that it held all of its share capital by July 2025, adding another channel for connecting advertisers with audiences.
Premium film television and streaming
Telecine
Telecine is a premium film service incorporated into Globo in 2025 after its other shareholders transferred their shares. The service forms part of Globo’s broader portfolio of film programming and entertainment distribution.
Controversies
1989
Editing of the Collor–Lula debate
Jornal Nacional’s edited presentation of the final presidential debate between Fernando Collor and Luiz Inácio Lula da Silva was criticized for favoring Collor. The episode became a lasting controversy about editorial balance and the broadcaster’s influence during elections.
1982
Proconsult vote-counting controversy
The Rio de Janeiro gubernatorial election’s electronic tally produced allegations and controversy as early reported results conflicted with expectations. A technical review found the tallying process poorly planned and disorganized, while electoral authorities concluded the errors were not intentional. Globo’s reporting on the audit has itself been discussed in accounts of the episode.
1964
Editorial support for the military coup
The group’s newspaper O Globo supported the 1964 military coup in Brazil. In 2013, the group publicly acknowledged that the editorial position was a mistake in light of history.
Marketing campaigns
- 2025100 Years of Globo
Brazil
A centennial campaign traced the group’s history from the 1925 launch of O Globo through its newspapers, radio, television, cinema, streaming and digital platforms. Later creative phases brought together different generations of on-screen talent and looked toward the company’s future.
Outcome. The campaign marked the group’s centenary and also recognized 60 years of TV Globo and ten years of Globoplay.
- 2021Do Plim ao Play
Brazil
An institutional campaign introduced Globo to the advertising market as a multiplatform company, presenting how its programming and talent could connect audiences across broadcast television, streaming and digital services.
Outcome. The campaign helped communicate the post-integration company and its cross-platform advertising proposition.
- 1986Criança Esperança
Brazil
A continuing social-mobilization campaign focused on the rights and welfare of children and young people. Launched through a televised special, it has used Globo programming and talent to raise public awareness and direct support toward social projects. UNESCO has managed project selection and monitoring in partnership with Globo since 2004.
Outcome. The campaign developed into a recurring national initiative combining television coverage, public participation and support for projects serving children and young people.
Brand decisions
2024
Telecine ownership consolidationM&ABackground
Telecine’s other shareholders agreed to transfer their shares to Globo.
Action taken
Globo became Telecine’s sole controlling shareholder and merged the service into its operations in 2025.
Aftermath
The transaction consolidated a premium film service within Globo’s media portfolio.
2023
Expansion into out-of-home advertising through EletromidiaM&ABackground
Globo sought to diversify its advertising inventory and reach beyond television and digital media.
Action taken
The company acquired an initial stake in Eletromidia, later becoming its controlling shareholder and reporting full ownership in 2025.
Aftermath
Eletromidia added out-of-home advertising to Globo’s cross-platform advertising activities.
2021
Cloud and technology partnership with Google CloudStrategyBackground
As part of a stated shift toward a media-technology model, Globo sought to modernize infrastructure supporting its content, products and services.
Action taken
Globo announced a cloud partnership with Google Cloud involving migration of data and use of cloud tools in its technology and product development.
Aftermath
The initiative supported the company’s broader digital transformation plans.
2020
Creation of the integrated Globo companyStrategyBackground
The Uma Só Globo initiative sought to bring multiple media operations together and make the business more agile across broadcast, subscription and digital distribution.
Action taken
Globo consolidated operations including TV Globo, Globosat, Globo.com and other media businesses under Globo Comunicação e Participações S.A.
Aftermath
The consolidated company adopted a unified brand identity in 2021 and pursued a strategy combining content production, technology and direct digital services.
2020
Decision to sell Som LivreM&ABackground
During the restructuring of the media company, Grupo Globo decided to divest the Som Livre record label.
Action taken
Globo agreed to sell Som Livre to Sony Music Entertainment; the transaction received regulatory approval in 2022 and was completed that year.
Aftermath
Som Livre left Globo’s portfolio, while the integrated company concentrated on its other media, content and technology businesses.
2018
Launch of the Uma Só Globo integration programStrategyBackground
Grupo Globo announced that several media businesses operated separately and needed a more integrated structure as audience habits and competition changed.
Action taken
The group began a program to integrate broadcast, subscription, streaming and digital operations into a unified company and brand.
Aftermath
The integration resulted in the formation of Globo Comunicação e Participações S.A. in 2020 and the presentation of a unified Globo identity in 2021. The restructuring also drew attention to layoffs and changes in talent contracting.
Recent events
Reported
Globo, VIX and Onza join Whip Media Exchange[16]
Whip Media announced that Globo, Univision's VIX and Onza had joined the Whip Media Exchange. Globo will distribute selected content through the marketplace, Univision will acquire content for VIX, and Onza will sell content through it.
Reported
PFL partners with Globo to broadcast its 2021 season in Brazil[17]
PFL announced that Globo would carry its live events in Brazil, with coverage of the 2021 Regular Season, Playoffs and Championship scheduled to start April 23.
Sources17 sources
- 1Globo Investor Relations: About Usgloboir.globo.com
- 2Globo Investor Relations: Managementgloboir.globo.com
- 3História Grupo Globohistoria.globo.com
- 4Globo: creation of the Grupo Globo holdinghistoria.globo.com
- 5Globoplay launch historyhistoria.globo.com
- 6Criança Esperança campaignredeglobo.globo.com
- 7Globo centennial campaignredeglobo.globo.com
- 8UOL report on Globo’s acknowledgment of support for the 1964 coupnoticias.uol.com.br
- 9Folha de S.Paulo report on the 1989 debate editwww1.folha.uol.com.br
- 10Memória Globo account of the Proconsult casememoriaglobo.globo.com
- 11O Globo newspaper begins publicationhistoria.globo.com
- 12Rádio Globo is inauguratedhistoria.globo.com
- 13Integrated Globo company formeden.wikipedia.org
- 14Grupo Globo holding structure takes effecthistoria.globo.com
- 15Do Plim ao Playmeioemensagem.com.br
- 16Globo、VIX和Onza加入Whip Media Exchangeprnewswire.com
- 17PFL 与 Globo 合作在巴西播出 2021 赛季赛事ibtimes.com
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