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A Japanese e-sports general trading company and gaming lifestyle company that plans, produces, and operates game and e-sports events, tournaments, and related services.

Last updated September 28, 2026

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Overview

GLOE Inc. (GLOE株式会社) is a Japanese e-sports general trading company headquartered in Shinjuku, Tokyo. It describes itself as a "GAMING LIFESTYLE Company" and operates across event planning and management, tournament operation, video production and streaming, promotion, casting, facility management, consulting, influencer marketing, and creator support. The company was formed through the merger of Wellplayed Inc. (ウェルプレイド株式会社), founded on November 19, 2015 as an e-sports event production company, and RIZeST Inc. (株式会社RIZeST), established on October 27, 2016. The two merged on February 1, 2021 to create Wellplayed RIZeST Inc. (ウェルプレイド・ライゼスト株式会社), which changed its trade name to GLOE Inc. on February 1, 2024. GLOE is a specified subsidiary of Kayac Inc. (面白法人カヤック), a Japanese internet and game company. On November 30, 2022, it became the first e-sports company in Japan to list on the Tokyo Stock Exchange Growth Market. Its representative directors are Yuya Tanida (谷田優也) and Akihito Furusawa (古澤明仁). As of the end of March 2026, the company had 77 employees, and its capital was 152,441 thousand yen as of the end of October 2025. The company's mission is "to make people and society happy through games" (ゲームをきっかけに人と社会をHAPPYにする). Its vision is to be "the GAMING LIFESTYLE Company." GLOE provides services for corporate clients, including game and e-sports event production, promotions, marketing, and research for game companies. It also manages and casts professional gamers, commentators, and streamers, and creates new businesses using games and e-sports in areas such as facility management, education, and regional revitalization. Notable facilities include GLOE Studio, a recording and streaming studio with soundproofing and professional equipment, and e-sports SQUARE, an e-sports-specific facility that opened in Ichikawa, Chiba in 2013 and moved to Akihabara in 2014. The company also operates the Wellplayed League (ウェルプレイドリーグ) e-sports league and has organized events such as RIZeST Gamer's Base. Its group companies include en-zin Inc. (株式会社en-zin), established August 2, 2023, which handles sales promotion and event production for e-sports events, as well as Streaming Technology Research Institute Inc. (配信技術研究所株式会社), 28 Inc. (株式会社28), and AIJ Inc. (株式会社AIJ).

History

GLOE Inc. traces its origins to the Japanese e-sports scene of the early 2010s. In 2010, co-representatives Yuya Tanida and Takao met at a game center in Shibuya. That same year, the predecessor of RIZeST, the SANKO e-sports team, was formed. In 2011, Tanida and Takao passionately discussed their dream of making e-sports an Olympic sport over a meal, and the SANKO e-sports division was launched. On November 15, 2011, the e-sports SQUARE Ichikawa store was born. In 2013, on April 26, a League of Legends online tournament presented by V-Preca was held. In 2014, on January 24, e-sports SQUARE moved to Akihabara. In 2015, the company held Japan's first public viewing for the EVO fighting game tournament series, and Tanida invited Takao to start a dedicated e-sports company. On November 19, 2015, Wellplayed Inc. (ウェルプレイド株式会社) was established. In April 2015, a professional gamer training department was launched at a vocational school, with curriculum support. On April 21, 2015, the company organized the League of Legends Japan League 2015. On September 19, 2015, it was involved in the planning and holding of Logicool G CUP 2015, the first amateur e-sports league by a manufacturer. In 2016, on October 27, RIZeST Inc. was established, with Akihito Furusawa as its representative. In 2017, on June 9, a business and capital alliance was signed with Kayac Inc. On November 15, 2017, the e-sports league Wellplayed League was launched. On December 31, 2017, the large-scale gaming event RIZeST Gamer's Base was held. In 2018, on March 12, the management business began, with 'Kentsumeshi', Japan's first professional player of the tower defense game Clash Royale, joining. On February 1, 2021, Wellplayed Inc. and RIZeST Inc. merged to form Wellplayed RIZeST Inc. (ウェルプレイド・ライゼスト株式会社). On November 30, 2022, the company became the first e-sports company in Japan to list on the Tokyo Stock Exchange Growth Market. On August 2, 2023, en-zin Inc. was established. On February 1, 2024, the trade name was changed to GLOE Inc. The company continues to operate as a gaming lifestyle company, providing comprehensive e-sports services.

  • Co-representatives Yuya Tanida and Takao meet at a game center in Shibuya; predecessor of RIZeST, SANKO e-sports team, is formed

  • e-sports SQUARE Ichikawa store opens

  • V-Preca presents 'League of Legends Online Tournament' held

  • e-sports SQUARE moves to Akihabara

  • Wellplayed Inc. (ウェルプレイド株式会社) established

  • Organizes 'League of Legends Japan League 2015'

  • Involved in planning and holding 'Logicool G CUP 2015', the first amateur e-sports league by a manufacturer

  • RIZeST Inc. established, Akihito Furusawa becomes representative

  • Business and capital alliance signed with Kayac Inc.

  • E-sports league 'Wellplayed League' launched

Products and positioning

A gaming lifestyle company and e-sports general trading company providing comprehensive support for game and e-sports related activities, from event production to new business creation.

  • Wellplayed League

    E-sports league launched in 2017

  • e-sports SQUARE

    E-sports-specific facility opened in Ichikawa, Chiba in 2013, moved to Akihabara in 2014; equipped with streaming and tournament operation equipment and commentary booths

  • GLOE Studio

    Recording and video streaming studio with soundproofing and professional equipment

  • SCOP Survey

    New research service that allows direct questions to game stream viewers, launched August 17, 2026

  • Puyo Puyo Trainer

    Brain-training e-sports program for nursing care facilities, scheduled to launch October 1, 2026

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