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Gloria Outlets

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Retailer / private label

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An American-style outdoor outlet shopping mall in Zhongli District, Taoyuan, Taiwan.

Last updated August 24, 2026

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Overview

Gloria Outlets, also known by its Chinese name Huatai Mingpin Cheng, is an outlet shopping mall in Zhongli District, Taoyuan, Taiwan. The complex was designed by AO Architects and is described as the largest American-style outdoor shopping mall in Taiwan. Its format combines open-air retail streets with outlet stores carrying fashion, sportswear, footwear, lifestyle, and other branded merchandise. The development was built in three phases. The first phase opened on December 18, 2015, with 102 brands. A second phase opened on December 22, 2016, adding 65 brands. Construction of the third phase began on August 9, 2017, and the expansion opened 21 months later on May 8, 2019, adding a further 285 brands. Across its completed phases, the project therefore grew from an initial outlet center into a substantially larger destination retail complex. Brands identified in descriptions of the mall include Shiatzy Chen, Timberland, Superdry, Nike, and Puma. The center's outlet proposition emphasizes regular discounts, with reductions of up to 80 percent cited in reference material. Its tenant mix and open-air design position it as both a shopping destination and a leisure-oriented visitor attraction rather than a conventional enclosed urban department store. Gloria Outlets benefits from proximity to major regional transport infrastructure. Visitors can reach the mall through Taoyuan High Speed Rail station and the Taoyuan Airport MRT, linking it with other parts of Taoyuan and with Taiwan's wider intercity and airport transportation network. The location and scale support its role as a destination outlet center serving local shoppers as well as visitors traveling to the Taoyuan area. Publicly available reference material identifies the mall's phases, design concept, location, access routes, and representative tenants, but does not establish a separate listed corporate identity, founding company, ownership structure, current executive team, or official website URL. Those corporate details are therefore left unspecified in this dossier.

History

Gloria Outlets is an open-air outlet shopping mall located in Zhongli District, Taoyuan, Taiwan. Its Chinese name is Huatai Mingpin Cheng. The project was designed by AO Architects and follows an American-style outdoor shopping mall concept, using an open-air retail environment rather than the enclosed format associated with many traditional department stores and shopping centers. The development proceeded in three principal phases. The first phase opened on December 18, 2015, and began operations with 102 brands. This initial opening established the mall as a branded outlet destination in the Taoyuan area. The second phase followed on December 22, 2016, adding 65 brands and broadening the center's merchandise range and retail footprint. A third phase began construction on August 9, 2017. It opened 21 months later, on May 8, 2019, and introduced 285 additional brands. The staged expansion transformed the original 2015 project into a much larger destination complex. Reference material describes the completed development as the largest American-style outdoor shopping mall in Taiwan, although detailed information about total floor area, tenant-by-tenant occupancy, visitor numbers, and financial performance is not provided in the available material. The mall's retail offer includes branded apparel, sportswear, footwear, outdoor goods, and lifestyle products. Representative tenants mentioned in reference material include Shiatzy Chen, Timberland, Superdry, Nike, and Puma. The outlet model is based on selling branded goods at reduced prices, with discounts of up to 80 percent cited as part of the center's everyday value proposition. The combination of recognizable international and Taiwanese brands, outdoor circulation, and a large multi-phase layout gives Gloria Outlets a destination-shopping orientation. Transportation is a central part of the complex's accessibility. Gloria Outlets can be reached from Taoyuan High Speed Rail station and through the Taoyuan Airport MRT. These connections place the mall within reach of regional rail passengers, airport travelers, and visitors moving through the Taoyuan metropolitan area. Its location and transport links support use as both a local shopping facility and a tourist-oriented attraction. The available reference material focuses on the physical development, retail concept, representative tenants, and transportation access. It does not identify a separate public-company listing, ticker, founder, current executive team, owner, parent company, or verified official website address. This dossier consequently treats Gloria Outlets primarily as a named retail property and shopping destination rather than attributing it to an unverified corporate group.

  • 2019

    Third phase opens

    [1]

    The third phase opened on May 8 after 21 months of construction and introduced 285 brands.

  • 2017

    Third-phase construction begins

    [1]

    Construction of the third phase started on August 9.

  • 2016

    Second phase opens

    [1]

    The second phase officially opened on December 22 and added 65 brands.

  • 2015

    First phase opens

    [1]

    The first phase opened on December 18 with 102 brands.

Products and positioning

A large, open-air destination outlet mall offering branded fashion, sportswear, footwear, and lifestyle merchandise at outlet pricing, with convenient access from Taoyuan High Speed Rail and Airport MRT services.

  • Outlet shopping mall · 2015

    Gloria Outlets open-air retail complex

    The core offering is a large American-style outdoor shopping mall in Taoyuan. Its retail streets host outlet stores across fashion, sportswear, footwear, outdoor, and lifestyle categories. The complex is designed as a destination where shoppers can browse multiple branded stores in an open-air environment and access outlet pricing, with discounts of up to 80 percent cited in reference material.

  • Apparel and lifestyle retail · 2015

    Fashion and lifestyle outlets

    Gloria Outlets includes outlet retail for branded clothing, accessories, footwear, and lifestyle merchandise. Representative brands named in reference material include Shiatzy Chen, Timberland, and Superdry, illustrating a mix of Taiwanese and international fashion and lifestyle labels.

  • Sportswear and outdoor retail · 2015

    Sports and outdoor outlets

    The center also offers sportswear, athletic footwear, and outdoor-oriented products through brands such as Nike and Puma, along with other branded stores added during later development phases.

Brand decisions

  • 2017

    Third-phase developmentStrategy

    Background

    The outlet project pursued a further major expansion after its first two phases.

    Action taken

    Construction of the third phase began on August 9, 2017.

    Aftermath

    The phase opened in May 2019 and added 285 brands.

  • 2016

    Second-phase expansionGeneration change

    Background

    Following the opening of the first phase, the development continued its planned multi-phase growth.

    Action taken

    The second phase opened on December 22 and added 65 brands.

    Aftermath

    The expansion increased the mall's range of branded outlet stores before the larger third phase.

  • 2015

    Launch as an American-style outdoor outlet destinationStrategy

    Background

    The project was developed as an open-air, American-style outlet shopping mall in Taoyuan rather than as a conventional enclosed shopping center.

    Action taken

    The first phase opened with 102 brands and established the destination retail format.

    Aftermath

    The initial format was expanded through two subsequent phases, creating a substantially larger branded outlet complex.

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