Go! Games & Toys

Go! Games & Toys is an American toy and games retailer and one of the core retail brands of Go! Retail Group, a family-owned specialty retail company founded in 1993. The brand sits within a portfolio that also includes Toys"R"Us, Disney Store Limited Time, Calendars.com, Attic Salt, Babies"R"Us, and a set of calendar and gift brands such as Calendar Club, Calendar Ink, Lang Brands, Snoozimals, Tiny Headed Kingdom, and Wonderworld. Go! Retail Group describes itself as a family business of "precision retailers and innovators" that operates responsibly and with heart, and it has grown into one of the world's largest fleets of pop-up stores as well as the largest calendar publisher in the world. The group's operations span six countries and include year-round stores, in-house brands, e-commerce, third-party logistics (3PL) services, and roughly 380,000 square feet of warehouse space. Go! Games & Toys represents the toy-and-game side of that portfolio, offering toys, games, puzzles, collectibles, and licensed merchandise sourced through relationships with factories, publishers, and toy makers around the world. The brand benefits from the group's scale in pop-up retail, which lets it place seasonal toy and game assortments in malls and other high-traffic locations, and from the group's permanent-store and e-commerce channels. Go! Retail Group is led by Marc Winkelman, Gideon Schlessinger, and Paul Hoffman, who emphasize integrity, entrepreneurial spirit, and heart. In recent years the group has drawn national attention for reviving the Toys"R"Us brand in the United States, including plans announced in 2025 and 2026 to open roughly 120 new U.S. stores and to roll out Disney Store Limited Time pop-ups. Go! Games & Toys shares in that momentum as the group's dedicated toy-and-game retail identity, positioned between mass-market toy retail and specialty pop-up retail.

Go! Games & Toys is the toy-and-game retail brand of Go! Retail Group, an American family-owned specialty retail company whose history dates to 1993. According to the company's own account, what began as a simple idea grew over more than 30 years into one of the world's largest fleets of pop-up stores and the largest calendar publisher in the world, with operations spanning six countries. Since 1993 the business expanded beyond pop-up retail into year-round stores, in-house brands, e-commerce, third-party logistics (3PL) services, and approximately 380,000 square feet of warehouse space. The group built a family of brands that includes Go! Toys and Games, Toys"R"Us, Disney Store Limited Time, Calendars.com, Attic Salt, Babies"R"Us, Calendar Club Australia/New Zealand, Calendar Club Canada, Calendar Club UK, Calendar Ink, Carousel Worldwide, Kobioto Sweethearts, Lang Brands, Snoozimals, Tiny Headed Kingdom, and Wonderworld. Behind these brands sits an extensive portfolio of products, intellectual property, and licensed merchandise spanning toys, games, puzzles, collectibles, and calendars. The company states that it has built strong relationships with factories, publishers, and toy makers around the world to bring these products to customers everywhere. Go! Games & Toys represents the toy-and-game retail identity within this portfolio. It operates in the same pop-up and specialty retail model that the group pioneered, placing toy and game assortments in high-traffic locations, while also benefiting from the group's permanent stores and e-commerce channels. The brand is part of a business that describes itself as a family business of "pioneers" and "precision retailers and innovators who believe in operating responsibly and with heart." Go! Retail Group is family-owned and led by Marc Winkelman, Gideon Schlessinger, and Paul Hoffman, who emphasize integrity, entrepreneurial spirit, and heart. In the mid-2020s the group became widely known for reviving the Toys"R"Us brand in the United States. In 2025 and 2026 the company announced a major U.S. expansion, including plans to open roughly 120 new Toys"R"Us stores, and it rolled out Disney Store Limited Time pop-up locations in malls. These developments, covered by outlets such as Good Morning America, People, the New York Post, Retail Dive, USA Today, Newsweek, and The Toy Book, have raised the profile of the entire Go! Retail Group portfolio, including Go! Games & Toys.

• 2026

  Go! Retail Group announces plans to open roughly 120 new U.S. Toys"R"Us stores and rolls out Disney Store Limited Time pop-ups.

• 2025

  Toys"R"Us announces nationwide store reopenings and a major U.S. expansion under Go! Retail Group.

• 1993

  Go! Retail Group, the parent of Go! Games & Toys, is founded.

Specialty toy-and-game retail brand within a family-owned pop-up and specialty retail group, positioned between mass-market toy retail and seasonal pop-up retail.

• Toys

• Games

• Puzzles

• Collectibles

• Licensed merchandise

• Calendars

1. 1Go! Retail Group | Toys"R"Us, Calendars.com, Disney Store Limited Time & Moregoretailgroup.com
2. 2About Go! Retail Groupgoretailgroup.com
3. 3Go! Games & Toys - Wikidatawikidata.org
4. 4404: This page could not be foundgoretailgroup.com