GO inc

GO inc. (株式会社GO), also known as The Breakthrough Company GO, is a Japanese marketing, advertising, and public relations firm founded in January 2017 by Takahiro Miura, formerly of Hakuhodo, and Ryuma Fukumoto, formerly of Dentsu. The company positions itself as a "breakthrough company" that commits to social change and challenges, using creativity and PR/marketing technology to support clients from new business development to innovative promotions. Its business model emphasizes not only promotion but also product and service development, committing to client transformation and sharing in the resulting revenue. GO inc. has worked with a wide range of clients including JINS, Sanyo Shokai, FamilyMart, Sompo Japan, H&M, Mercari, Rakuten, and many others. It frequently collaborates with Asahi Shimbun and CAMPFIRE on joint projects, and has developed service packages with partners such as CyberAgent ("PURPOSE PRESS") and Rakusuru ("First TVCM Plan", "CMO Plan"). Notable projects include the brand development and launch promotion for FamilyMart's new private brand "Famimaru", marketing strategy and TV commercials for Sompo Japan's auto insurance, and the "#Let's Advertise" project for Asahi Shimbun. The company also handles corporate branding, such as for Luup, a bicycle and electric kickboard sharing company, and has been an investor in Luup. In December 2019, Miura and others established a venture capital fund, "GO FUND, LLP" (also known as The Breakthrough Partners GO FUND), which was publicly announced in April 2020 with an initial fund size of about 1 billion yen. Miura stated that the fund was essential for proving GO's existence. In December 2021, GO FUND was renamed "THE CREATIVE FUND". The company's members include notable individuals such as mixed martial artist Shinya Aoki and copywriter Umihiro Odake. GO inc. continues to operate as a private company headquartered in Tokyo, Japan.

GO inc. was established in January 2017 by Takahiro Miura, who previously worked at Hakuhodo, and Ryuma Fukumoto, who previously worked at Dentsu. The company was founded with the concept of being a "breakthrough company" that uses new ideas and systems to not only handle promotions but also develop products and services, committing to client transformation and sharing in revenue. In December 2019, Miura and others launched a venture capital fund called "GO FUND, LLP" (also known as The Breakthrough Partners GO FUND), which was publicly announced in April 2020 with an initial fund size of approximately 1 billion yen. Miura stated that the fund was essential for proving GO's existence. In December 2021, GO FUND was renamed "THE CREATIVE FUND". Throughout its history, GO inc. has collaborated with numerous clients and partners, including Asahi Shimbun, CAMPFIRE, CyberAgent, and Rakusuru, developing joint services and campaigns. The company has also invested in startups such as Luup. As of the latest available information, GO inc. remains an active private company headquartered in Tokyo, Japan.

• 2021

  GO FUND renamed to THE CREATIVE FUND.

• 2020

  GO FUND publicly announced with initial fund size of about 1 billion yen.

• 2019

  GO FUND, LLP established by Miura and others.

• 2017

  GO inc. founded by Takahiro Miura and Ryuma Fukumoto.

A creative-driven breakthrough company that commits to social change and challenges, providing integrated support from new business development to innovative promotions.

• BrandNews

  Social issue-solving newspaper advertisement production service, provided jointly with Asahi Shimbun.

• PURPOSE PRESS

  Advertising package linking newspaper ads and SNS, provided jointly with CyberAgent.

• First TVCM Plan / CMO Plan

  Mass advertising support services provided jointly with Rakusuru.

• AD FOR ALL

  Service supporting individual mass media advertising, provided jointly with CAMPFIRE.

• AD FOR GOOD

  Awareness campaign project to eliminate SNS defamation, with the slogan '#Let's Point Fingers', provided jointly with CAMPFIRE.

• FamilyMart 'Famimaru' brand development and launch promotion
• Sompo Japan auto insurance TV commercials
• Asahi Shimbun '#Let's Advertise' project
• JINS 'JINS 1DAY' and brand movies
• Sanyo Shokai 'GINZA TIMELESS 8' grand opening
• Mercari 'Hajimeru Omikuji'
• Rakusuru 'CMO Plan' first project: Demae-can rebranding
• Shueisha SPUR 30th anniversary ad 'JUST BE YOURSELF'
• Adidas Japan 'adidas Originals x Koga Takahiro'
• Nagoya PARCO 30th anniversary 'LOVE PARCO'

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1. 1The Breakthrough Company GOgoinc.co.jp
2. 2GO inc - Wikidatawikidata.org
3. 3GO (広告企業) - Wikipediaja.wikipedia.org