Go3 Sport 1

Go3 Sport 1 is the primary channel identity associated with Go3 Sport, a group of sports television channels serving the Baltic states. The group traces its history to 7 January 2009, when Viasat Sport Baltic launched in Estonia, Latvia, and Lithuania. At launch, it replaced Viasat Sport 2 and Viasat Sport 3 for viewers using the Viasat platform, while Viasat Golf took over golf-focused programming. The service was established as a regional sports destination rather than a single-sport channel, carrying a broad mixture of football, basketball, ice hockey, motorsport, tennis, combat sports, athletics, and North American sports. The channel family has changed names several times as the relevant television and streaming businesses evolved. Viasat Sport Baltic became TVPlay Sports on 10 August 2018. A companion channel, TVPlay Sports+, launched in October of the same year, expanding the number of simultaneous sports broadcasts available to viewers. On 1 December 2019, TVPlay Sports was renamed TV3 Sport and TVPlay Sports+ became TV3 Sport 2. In January 2021, TV3 Group added TV3 Sport Open, creating a further outlet for sports programming. The group later adopted the Go3 Sport name on 8 August 2023, aligning the linear channels more closely with the Go3 streaming platform. Go3 Sport operates as a multi-channel service. The channel group is described as comprising Go3 Sport 1, Go3 Sport 2, Go3 Sport 3, and Go3 Sport Open. A fifth outlet, formerly known as TV3 Sport 4, was closed as a linear channel in April 2021 because of a reduction in live transmissions, although the channel remained available through the Go3 streaming service for additional live events. The channel family also moved to high-definition broadcasting on 26 July 2018, in line with other All Media Baltics channels in the region. Its programming proposition is based on aggregating premium rights across several major sports. Listed rights and competitions include UEFA club and national-team football, leading European domestic football leagues, the English Premier League, Formula One, MotoGP, rally competitions, the NBA, EuroLeague basketball, the NHL, tennis tours, UFC and other combat-sports properties, athletics, the NFL, and Major League Baseball. Rights availability can vary by country and competition; for example, the listed UEFA Nations League coverage excludes matches involving Latvia. The breadth of the rights portfolio makes Go3 Sport a general sports broadcaster rather than a narrowly specialized channel. Go3 Sport 1 should therefore be understood within the Go3 Sport channel group and its Baltic distribution ecosystem. The brand’s principal role is to provide a flagship linear outlet for live sports, with related channels and Go3 streaming services used to distribute concurrent events, overflow programming, and additional transmissions. Publicly available reference material does not establish a separate founding date, headquarters, ownership structure, or executive roster specifically for Go3 Sport 1 apart from the broader Go3 Sport and TV3 Group context.

Go3 Sport originated as Viasat Sport Baltic, which launched on 7 January 2009 for audiences in Estonia, Latvia, and Lithuania. The launch reorganized the sports offering available on the Viasat platform: Viasat Sport Baltic replaced Viasat Sport 2 and Viasat Sport 3, while Viasat Golf served the dedicated golf segment. From the beginning, the service was regional and multi-sport, built around the distribution of live competitions across the three Baltic markets. The service’s subsequent history is marked by changes in brand architecture and ownership context rather than by a change in its basic editorial purpose. On 10 August 2018, Viasat Sport Baltic was renamed TVPlay Sports. A second outlet, TVPlay Sports+, launched in October 2018. The channel family also transitioned to HD broadcasting on 26 July 2018, consistent with the wider technical upgrade of All Media Baltics channels. On 1 December 2019, the two TVPlay channels were renamed TV3 Sport and TV3 Sport 2. This placed the sports offering within the TV3 Group channel portfolio. In January 2021, TV3 Sport Open was added, broadening the set of outlets used to distribute sports content. A further channel, TV3 Sport 4, was closed as a linear service in April 2021 because fewer live transmissions were available. Its programming function was not entirely eliminated, because the outlet continued to be accessible through the Go3 streaming platform when additional live events required distribution. The most recent major identity change occurred on 8 August 2023, when TV3 Sport was rebranded Go3 Sport. Go3 Sport 1 is the principal channel identity within the resulting group, alongside Go3 Sport 2, Go3 Sport 3, and Go3 Sport Open. The group combines linear television with streaming, allowing the service to handle simultaneous competitions and overflow events more flexibly than a single channel could. The sports rights portfolio spans international football, including UEFA competitions and major European domestic leagues; basketball properties such as the NBA, WNBA, EuroLeague, EuroCup, Liga ACB, and Basketball Champions League; hockey including the NHL and Switzerland’s National League; motorsport including Formula One, MotoGP, rally, Formula E, speedway, and MXGP; ATP and WTA tennis; combat sports such as UFC, Zuffa Boxing, BOXXER, GLORY, and ONE; the Diamond League; and selected American sports including the NFL and MLB. Rights are market- and competition-specific, so the availability of any individual event may differ among Estonia, Latvia, and Lithuania. Public reference material does not provide a separate corporate history, executive list, headquarters, or financial profile for Go3 Sport 1 beyond its place in the broader Go3 Sport, TV3 Group, and All Media Baltics structure.

• 2023

  Go3 Sport rebrand

  [1]Go3 Sporten.wikipedia.org

  TV3 Sport is renamed Go3 Sport on 8 August, creating the current channel-family identity.

• 2021

  TV3 Sport Open launches

  [1]Go3 Sporten.wikipedia.org

  TV3 Group introduces a new sports channel in January, expanding the sports broadcasting portfolio.

• 2021

  TV3 Sport 4 linear service closes

  [1]Go3 Sporten.wikipedia.org

  The channel is discontinued in April because of reduced live-transmission volumes, although it remains available through Go3 for additional live broadcasts.

• 2019

  TV3 Sport identity adopted

  [1]Go3 Sporten.wikipedia.org

  TVPlay Sports becomes TV3 Sport and TVPlay Sports+ becomes TV3 Sport 2 on 1 December.

• 2018

  HD broadcasting begins

  [1]Go3 Sporten.wikipedia.org

  The sports channel family moves to HD broadcasting on 26 July as part of the wider All Media Baltics channel upgrade.

• 2018

  TVPlay Sports brand introduced

  [1]Go3 Sporten.wikipedia.org

  Viasat Sport Baltic is renamed TVPlay Sports on 10 August, followed by the launch of TVPlay Sports+ in October.

• 2009

  Viasat Sport Baltic launches

  [1]Go3 Sporten.wikipedia.org

  The channel begins broadcasting on 7 January in Estonia, Latvia, and Lithuania, replacing Viasat Sport 2 and Viasat Sport 3 on the Viasat platform.

A broad, premium sports-broadcasting service for Baltic audiences, combining a flagship linear channel with companion channels and streaming distribution across major international sports.

• Sports television channel · 2009

  Go3 Sport 1

  The principal linear channel in the Go3 Sport group. It is positioned as a broad sports outlet rather than a single-discipline service, carrying live and recorded programming drawn from football, basketball, hockey, motorsport, tennis, combat sports, athletics, and other international competitions. Exact event availability depends on rights and market.

• Multi-channel sports service · 2009

  Go3 Sport channel group

  A Baltic sports television group comprising Go3 Sport 1, Go3 Sport 2, Go3 Sport 3, and Go3 Sport Open. The group distributes concurrent live events across multiple linear channels and supplements them with access through the Go3 streaming platform.

• Sports streaming

  Go3 streaming sports access

  The Go3 streaming platform provides an additional distribution route for sports content, including extra live transmissions that may not fit within the active linear channel schedule. It also preserves access to some programming associated with the former fourth sports channel.

• 2023

  Rebranding from TV3 Sport to Go3 SportGeneration change

  Background

  The TV3 Sport sports-channel identity was aligned with the Go3 streaming brand.

  Action taken

  TV3 Sport was renamed Go3 Sport on 8 August 2023.

  Aftermath

  The channel family adopted a unified Go3 Sport identity across its Baltic sports television and streaming ecosystem.

  Source

• 2021

  Reduction of linear channel capacityStrategy

  Background

  The group reported a reduction in live transmissions available for its fourth sports channel.

  Action taken

  TV3 Sport 4 was closed as a linear channel in April 2021, while remaining available on Go3 for extra live transmissions.

  Aftermath

  Sports distribution became more dependent on the remaining linear channels and the Go3 streaming platform.

  Source

• 2018

  Move to HD broadcastingGeneration change

  Background

  The channel family operated within a broader All Media Baltics transition toward HD distribution.

  Action taken

  Go3 Sport’s predecessor channels switched to HD broadcasting on 26 July 2018.

  Aftermath

  The upgrade improved the technical presentation of the sports service; no further quantified effects are stated in the reference material.

  Source

• 2018

  Expansion into a two-channel TVPlay Sports serviceStrategy

  Background

  The regional sports offering was being reorganized under the TVPlay Sports identity.

  Action taken

  Viasat Sport Baltic was renamed TVPlay Sports and TVPlay Sports+ was launched as a companion channel.

  Aftermath

  The additional channel increased the capacity to distribute simultaneous sports programming.

  Source

1. 1Go3 Sporten.wikipedia.org