Godfather's Pizza
Corporate brand
UnclaimedAn American pizza restaurant brand known for thick-crust pizzas, generous toppings, franchised restaurants, and licensed convenience-store formats.
Last updated August 22, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Godfather's Pizza is a privately owned American pizza restaurant brand headquartered in Omaha, Nebraska. It operates through a mixture of franchised full-service or fast-casual restaurants, smaller pizza-express units, and licensed retail locations. The brand is particularly associated with thick-crust pizza and heavily topped pies, while its broader menu has included breadsticks, chicken products, salads, sandwiches, desserts, and other casual-food items. The business originated in Omaha in 1973. Willy Theisen acquired an existing pizza parlor and its name from Gregg Johnson in 1974, then began expanding the concept through franchising. Godfather's grew quickly during the late 1970s and was recognized by the National Restaurant Association as the fastest-growing franchise in 1977, 1978, and 1979. At its peak, the chain approached 1,000 locations across the United States, making it one of the country's largest pizza chains. In 1985, Theisen sold Godfather's Pizza to Pillsbury and withdrew from active management. The headquarters briefly moved to Southern California before returning to Omaha within approximately a year. Pillsbury appointed Herman Cain as president and chief executive in 1986. Cain and executive vice president Ronald B. Gartlan subsequently led a management group that acquired the brand from Pillsbury in a leveraged buyout completed by the beginning of 1990. The transaction occurred during a period when Godfather's had fallen from third place among U.S. pizza chains in 1985 to approximately fifth place. Under Cain, the company closed roughly 200 restaurants and eliminated several thousand jobs as part of a restructuring intended to restore profitability. Cain left the chief executive and president roles in 1996 but remained chairman until 2002. Gartlan became chief executive and later acquired Cain's interest in 2009. The company's later strategy emphasized a more focused Midwestern restaurant base, franchising, and nontraditional distribution rather than a return to the chain's former nationwide scale. Standalone restaurants remain concentrated in the brand's traditional Midwestern stronghold, especially Nebraska, Iowa, Minnesota, and South Dakota, although locations and licensed operations have appeared in other states. The company also developed pizza-express sites inside Speedway stores and operated units in many Minit Mart convenience stores in Kentucky and northern Tennessee. Its express program began in 1990. In 2018, the brand introduced a To Go format in which licensed retailers sold small, reheated, pre-topped frozen pizzas. In 2024, Alta Convenience expanded that approach by offering Godfather's Pizza To Go at 21 convenience stores in states including Colorado, Wyoming, and Kansas. Company-reported figures cited in February 2024 indicated 583 franchised locations and more than 1,600 licensed locations. Godfather's Pizza has also built a recognizable advertising identity around a costumed spokesman called “The Godfather.” The character uses imagery associated with classic American gangster films, but the advertising persona is a parody rather than a depiction of a specific film character. Omaha actor J. William Koll was an early performer in the role; actor Dale O'Brien has served as the brand's spokesman since approximately 2000. The character is associated with the expressions “do it!” and “a pizza you can't refuse.”
History
Godfather's Pizza began in Omaha, Nebraska, in 1973. The original business was a local pizza parlor, and Willy Theisen acquired the operation and its name from Gregg Johnson in 1974. Johnson later became associated with the Minsky's Pizza restaurant business. Theisen sold the first Godfather's franchise soon after acquiring the concept, establishing franchising as a central part of the brand's growth model. The chain expanded rapidly during the second half of the 1970s. The National Restaurant Association recognized Godfather's Pizza as the fastest-growing franchise in 1977, 1978, and 1979. At its high-water mark, the company operated or supported nearly 1,000 locations across the United States. This expansion made the brand a significant national competitor in the pizza category, although its strongest long-term presence remained in the Midwest. In 1985, Theisen sold the company to Pillsbury and stepped away from day-to-day management. Pillsbury moved the headquarters to Southern California, but the company returned the headquarters to Omaha within about a year. In 1986, Pillsbury appointed Herman Cain as president and chief executive. Cain and Ronald B. Gartlan, then the company's executive vice president, later organized a management-led purchase of the business. The acquisition from Pillsbury was completed by the beginning of 1990 through a leveraged buyout reported at approximately $100 million. At that point, Godfather's was described as the fifth-largest U.S. pizza chain, compared with third place in 1985. The period also included market retrenchment: some Godfather's restaurants in the St. Louis area were acquired by Pantera's Pizza. Under Cain's leadership, the company closed about 200 restaurants and eliminated several thousand jobs. The restructuring reduced the chain's footprint but was credited with returning the business to profitability. Cain left the president and chief executive positions in 1996. Gartlan became chief executive, while Cain remained chairman until 2002. Gartlan subsequently bought out Cain's interest in 2009. The later company operated on a more focused basis, relying on franchisees and licensees instead of attempting to recreate its earlier nationwide restaurant network. Godfather's standalone restaurants are concentrated particularly in Nebraska, Iowa, Minnesota, and South Dakota, with additional operations in other parts of the United States. The company also developed express locations inside Speedway stores and operated licensed sites in many Minit Mart stores in Kentucky and northern Tennessee. Its express program started in 1990 and extended the brand into convenience retail, where customers could purchase pizza outside the traditional restaurant format. In 2018, the business introduced a To Go program in which licensed retailers sold seven-inch, pre-topped frozen pizzas that were reheated for customers. This model broadened distribution while requiring less restaurant infrastructure than a conventional store. In 2024, Alta Convenience added the product to 21 stores across several states. A February 2024 company figure cited by reference material counted 583 franchised locations and more than 1,600 licensed locations, illustrating the importance of nontraditional distribution to the current footprint. Advertising has been another durable part of the brand's identity. Godfather's Pizza commercials feature a character called The Godfather, generally presented with a fedora, pinstripe suit, and theatrical manner. The persona uses broad parody of gangster-film imagery and is associated with the line “a pizza you can't refuse.” J. William Koll was an early performer in the role, while Dale O'Brien has portrayed the spokesman since approximately 2000 and is associated with the phrase “do it!”
- 2024
Alta Convenience adds To Go locations
[1]Alta Convenience introduced Godfather's Pizza To Go at 21 convenience stores in several U.S. states.
- 2018
To Go program launches
[1]Licensed retailers began selling small, pre-topped frozen pizzas that were reheated for customers.
- 2009
Gartlan buys out Cain
[1]Ronald B. Gartlan acquired Cain's remaining interest in the brand.
- 2002
Cain ends his chairmanship
[1]Cain remained chairman after leaving executive management and stepped down from that role in 2002.
- 1996
Cain leaves the CEO and president roles
[1]Herman Cain stepped down as chief executive and president, with Ronald B. Gartlan becoming CEO.
- 1990
Management-led buyout is completed
[1]A group led by Herman Cain and Ronald B. Gartlan acquired the brand from Pillsbury through a leveraged buyout.
- 1990
Pizza-express program begins
[1]Godfather's Pizza began developing express locations in convenience-store environments, extending its reach beyond standalone restaurants.
- 1986
Herman Cain becomes president and CEO
[1]Pillsbury placed Herman Cain in charge of the brand as president and chief executive.
- 1985
Pillsbury acquires the chain
[1]Willy Theisen sold Godfather's Pizza to Pillsbury, and the company briefly moved its headquarters to Southern California.
- 1979
Rapid franchise expansion continues
[1]The brand received the National Restaurant Association's fastest-growing-franchise recognition for the third consecutive year.
Products and positioning
A family-oriented, value-conscious American pizza brand emphasizing thick crusts, substantial toppings, recognizable character-led advertising, and broad availability through franchised and licensed locations.
Pizza
Thick-crust pizza
Godfather's Pizza is especially associated with a substantial, thick crust and generously portioned toppings. The core menu has historically combined standard pizzas with specialty combinations, allowing the brand to compete as a family-oriented alternative to thinner-crust delivery and carryout concepts.
Side dishes
Breadsticks
Breadsticks are a supporting menu category commonly offered alongside the brand's pizzas. They extend the meal beyond the primary pizza purchase and fit the chain's family and group-dining orientation.
Side dishes and meals
Chicken products
Chicken items, including wings and related preparations, broaden the menu for customers seeking non-pizza proteins or shareable sides. Availability can vary by restaurant and licensed format.
Salads
Salads
Salads complement the pizza menu and provide a lighter accompaniment for individual customers or groups. Product selection is dependent on the format and local menu.
Licensed convenience-store pizza · 2018
Godfather's Pizza To Go
Introduced in 2018, the To Go concept uses seven-inch pre-topped frozen pizzas that licensed retailers reheat for immediate purchase. It is designed for convenience stores and other nontraditional locations where a full restaurant kitchen may not be available.
Marketing campaigns
- The Godfather advertising character
United States
The brand's long-running advertising uses a theatrical character called The Godfather, presented with gangster-film-inspired clothing and mannerisms. The character communicates the brand's memorable, entertainment-oriented identity and supports the slogan “a pizza you can't refuse.”
Outcome. The character became one of the chain's most recognizable brand assets and continued through multiple performers, including J. William Koll and Dale O'Brien.
Brand decisions
2024
Extend To Go distribution through Alta ConvenienceStrategyBackground
Godfather's Pizza continued emphasizing licensed and nontraditional locations as a complement to its franchised restaurant base.
Action taken
Alta Convenience began selling Godfather's Pizza To Go at 21 stores across several states, including Colorado, Wyoming, and Kansas.
Aftermath
The move demonstrated continued geographic expansion through convenience retail rather than only through standalone restaurants.
2018
Launch the To Go licensed-retail programProduct launchBackground
Convenience-store distribution offered a way to reach customers without opening a conventional full-size restaurant.
Action taken
The company introduced seven-inch pre-topped frozen pizzas that participating retailers reheated and sold to customers.
Aftermath
The format enabled further expansion through licensed convenience stores and other retail partners.
1990
Complete a management-led leveraged buyoutM&ABackground
Godfather's Pizza had declined from third place among U.S. pizza chains in 1985 to approximately fifth place and required a more focused operating approach.
Action taken
A group led by Herman Cain and Ronald B. Gartlan purchased the brand from Pillsbury through a leveraged buyout reportedly valued at approximately $100 million.
Aftermath
The company remained privately controlled and undertook a significant restructuring under Cain, including restaurant closures and workforce reductions.
Reported leveraged-buyout value. Approximately $100 million (By the beginning of 1990)
1990
Expand pizza-express locationsStrategyBackground
The company sought to distribute its products through lower-cost, nontraditional retail sites rather than relying solely on standalone restaurants.
Action taken
Godfather's Pizza began its express program in convenience-store environments, including Speedway locations and later many Minit Mart stores.
Aftermath
The express model became an important foundation for later licensed and To Go formats.
1985
Sell the company to PillsburyM&ABackground
Godfather's Pizza had grown into a large national franchise system, and founder Willy Theisen chose to sell the company to Pillsbury.
Action taken
Pillsbury acquired the brand and assumed control of its operations. The headquarters temporarily moved to Southern California before returning to Omaha within about a year.
Aftermath
The acquisition was followed by a change in executive leadership and ultimately by a management-led buyout several years later.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/godfathers-pizza · Editorial policy · How profiles are compiled