Goetze's Candy Company
Corporate brand
UnclaimedA Baltimore confectionery company best known for soft caramel candies with cream centers, notably Caramel Creams and Cow Tales.
Last updated October 17, 2026
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Overview
Goetze's Candy Company is an American confectionery manufacturer headquartered in Baltimore, Maryland. The company traces its origins to 1895, when August Goetze and his son, William, established the Baltimore Chewing Gum Company. Although the business began with chewing gum, its later identity became closely associated with caramel-based candy, particularly soft caramels containing a cream center. A key turning point came in 1917, when the Goetze family developed a soft caramel candy called Chu-ees. That product formed the basis for the company's best-known confection, Caramel Creams, which are also commonly known as Bull's Eyes. The candy consists of a chewy caramel exterior surrounding a cream filling. Its traditional presentation uses a largely transparent wrapper with red-and-white twisted ends, making the product visually distinctive as well as recognizable by its texture and flavor. Goetze's later broadened the format of its caramel products through Cow Tales, introduced in 1984. Rather than being shaped as individual round candies, Cow Tales are long, thin cylinders of soft caramel with a cream center. The line has been offered in several flavors, including Vanilla, Chocolate, Strawberry, Caramel Apple, and Honey Bun. Mini Cow Tales provide a smaller, bite-sized version of the vanilla product and have been described by the company as its leading 25-cent item. The company has also produced variations of Caramel Creams. Documented flavors include Original, identified with vanilla, as well as Chocolate, Strawberry, and Caramel Apple. Historical experimentation included peanut-butter and banana flavors. Across its caramel range, Goetze's has described its recipe as low in fat and sodium and free of cholesterol, while also identifying wheat flour, milk, and cream among the ingredients. These product characteristics place the brand in the traditional chewy-caramel and novelty-confectionery segment rather than in premium chocolate or gum alone. Goetze's is notable for its long family association and its continuity in Baltimore. Members of the Goetze family have held roles across multiple generations, and family representatives have participated in the wider American confectionery trade through the National Confectioners Association. The company and people associated with it have also received recognition through the Candy Hall of Fame. Publicly documented honors include inductions involving R. Melvin Goetze, Spaulding A. Goetze Sr., and several Goetze's sales and marketing personnel. The available reference material does not establish a separate parent corporation, public listing, stock ticker, detailed international distribution network, or a current executive roster. Goetze's public identity remains centered on its Baltimore base, family heritage, and enduring caramel products, especially Caramel Creams and Cow Tales. Goetze's Candy Co Inc., commonly known as Goetze's Candy Company, is an American confectionery company associated with Baltimore, Maryland. The family business dates to 1895 and is known for producing caramel-based candies. Its best-known offerings include Caramel Creams, also commonly called Bulls-Eyes, and Cow Tales, a chewy caramel candy with a cream center. The company is privately held and family-owned. Its identity is tied to longstanding candy-making and recognizable packaged sweets rather than to a broader food conglomerate. Its core products are sold in the United States through retail channels; the supplied evidence does not establish a fuller current list of markets or distribution arrangements. The supplied website address, goetzes.com, currently displays a domain-sale listing rather than company information. It therefore cannot be treated as a verified active corporate website. No executive names or recent corporate announcements are established by the supplied evidence. Goetze's is a privately held, family-owned business rather than part of a publicly traded food group. Its history has remained connected to the Goetze family across several generations. R. Melvin Goetze, described as a third-generation family member who joined the company in 1935, entered the Candy Hall of Fame in 1984. Spaulding A. Goetze Sr. received the same honor in 1998. Other people associated with Goetze's sales and marketing organization were recognized in the following decade: former National Sales Manager Rick LaRue in 2006, Regional Sales Manager Tony Gazzola in 2007, and Director of Sales and Marketing John Leipold in 2009. Mitchell Goetze, identified as a fifth-generation family member, became Executive Vice Chairman of the National Confectioners Association in 2008 and its chairman two years later. The available sources do not provide a complete account of ownership changes, plant expansion, annual sales, international operations, or the company's current management. The website address goetzes.com currently displays a domain-sale listing rather than company information and cannot be treated as a verified active corporate website. Goetze's public identity remains centered on its Baltimore base, family tradition, and enduring caramel products, especially Caramel Creams and Cow Tales. Goetze's Candy Co Inc., commonly known as Goetze's Candy Company, is a confectionery company associated with Baltimore, Maryland, in the United States. The family business traces to 1895 and is known for caramel candies. Its well-known products include Caramel Creams (also often called Bulls-Eyes) and Cow Tales, a chewy caramel candy with a cream center. The company is privately held by the family. Its brand image is associated with a long history of candy making and recognizable packaged candies rather than with a large diversified food group. Its core products are sold in the United States through retail channels; the available evidence does not confirm a fuller current market or distribution arrangement. The supplied web address goetzes.com currently displays a domain-for-sale page rather than company information, so it cannot be treated as a verified active corporate website. The supplied evidence also does not confirm executive names or recent company announcements.
History
Goetze's Candy Company began in Baltimore in 1895 under the name Baltimore Chewing Gum Company. It was established by August Goetze and his son, William Goetze, placing the business within the late-nineteenth-century American confectionery trade. The company's original product emphasis was chewing gum, but the business subsequently developed a stronger association with caramel candy. In 1917, the Goetze family created a soft caramel known as Chu-ees. This development was important because it introduced the basic product architecture that later defined the brand: a pliable caramel exterior combined with a creamy center. Over time, the Chu-ees concept evolved into Caramel Creams, also called Bull's Eyes. The finished candy became recognizable for its round form, cream-filled center, chewy texture, and clear wrapper with red-and-white twisted ends. Caramel Creams became the company's signature product and established Goetze's reputation as a specialist in caramel-based candy. The company also developed different flavors and formats rather than limiting the brand to the original vanilla-associated version. Documented Caramel Creams flavors include Original or Vanilla, Chocolate, Strawberry, and Caramel Apple. Earlier product experimentation also included peanut-butter and banana varieties, showing that the company used the core caramel-and-cream formula as a platform for flavor extensions. A major format expansion occurred in 1984 with the introduction of Cow Tales. These candies retained the soft caramel and cream-center idea but changed the shape into a long, narrow cylinder. Cow Tales were offered in Vanilla, Chocolate, Strawberry, Caramel Apple, and Honey Bun flavors. The company also introduced Mini Cow Tales, a bite-sized vanilla version that became identified as its leading 25-cent item. The Cow Tales range gave the brand a product suitable for a different eating occasion while preserving the texture and filling associated with Caramel Creams. Goetze's product descriptions have emphasized a caramel recipe characterized as low in fat and sodium and without cholesterol. The stated ingredients include wheat flour, dairy milk, and cream. These details help distinguish the company's traditional caramels from products positioned primarily as chocolate confectionery, although the company has also made chocolate-flavored and chocolate caramel products. The company's history has remained connected to the Goetze family across several generations. R. Melvin Goetze, described as a third-generation family member who joined the company in 1935, entered the Candy Hall of Fame in 1984. Spaulding A. Goetze Sr. received the same honor in 1998. Other people associated with Goetze's sales and marketing organization were recognized in the following decade: former National Sales Manager Rick LaRue in 2006, Regional Sales Manager Tony Gazzola in 2007, and Director of Sales and Marketing John Leipold in 2009. Mitchell Goetze, identified as a fifth-generation family member, became Executive Vice Chairman of the National Confectioners Association in 2008 and its chairman two years later. The available sources do not provide a complete account of ownership changes, plant expansion, annual sales, international operations, or the company's current management. They do, however, establish Goetze's as a long-running Baltimore confectionery business whose modern identity is built around Caramel Creams, Cow Tales, and related soft caramel products. Goetze's Candy Company is an American family confectionery business based in Baltimore, Maryland. The company traces its history to 1895, when August Goetze established the business. Its origins place it among the older confectionery makers associated with Baltimore. The company's development centered on candy manufacturing, with caramel becoming its most recognizable product category. Caramel Creams, also known as Bulls-Eyes, became one of Goetze's signature products. The candy combines a caramel exterior with a cream center, giving the company a distinctive offering within the caramel category. Cow Tales extended that product identity through a chewy caramel format with a cream filling. These familiar products have remained central to the company's public identity and are the offerings most closely associated with its name. Goetze's has remained a privately held family business rather than becoming part of a publicly traded food group. Its history is consequently tied to continuity in family ownership and to the production of branded sweets. The available evidence supports describing the company as a US confectioner with a Baltimore association and a portfolio centered on caramel candies, but does not establish detailed ownership transitions, executive appointments, or a complete chronology of product launches. The website address supplied for the company, goetzes.com, currently resolves to a page offering the domain for sale. That page is not evidence of current corporate operations or of the company's official online presence. No dated recent decisions or announcements are supported by the supplied material. Goetze's has remained a privately held family business rather than becoming part of a publicly traded food group. Its history is consequently tied to continuity in family ownership and to the production of branded sweets. The available sources do not provide a complete account of ownership changes, plant expansion, annual sales, international operations, or the company's current management. The website address goetzes.com currently resolves to a page offering the domain for sale; that page is not evidence of current corporate operations or of the company's official online presence. The sources do, however, establish Goetze's as a long-running Baltimore confectionery business whose modern identity is built around Caramel Creams, Cow Tales, and related soft caramel products.
- 2010
Mitchell Goetze becomes chairman of the National Confectioners Association
[1]Two years after becoming Executive Vice Chairman, Mitchell Goetze became chairman of the National Confectioners Association.
- 2009
John Leipold inducted into the Candy Hall of Fame
[1]John Leipold, Goetze's Director of Sales and Marketing, was inducted into the Candy Hall of Fame.
- 2008
Mitchell Goetze takes a leadership role in the National Confectioners Association
[1]Mitchell Goetze, described as a fifth-generation family member, became Executive Vice Chairman of the National Confectioners Association.
- 2007
Tony Gazzola inducted into the Candy Hall of Fame
[1]Tony Gazzola, a Goetze's Regional Sales Manager, was inducted into the Candy Hall of Fame.
- 2006
Rick LaRue inducted into the Candy Hall of Fame
[1]Rick LaRue, identified as Goetze's former National Sales Manager, was inducted into the Candy Hall of Fame.
- 1998
Spaulding A. Goetze Sr. inducted into the Candy Hall of Fame
[1]Spaulding A. Goetze Sr. received induction into the Candy Hall of Fame.
- 1984
Cow Tales introduced
[1]Goetze's launched Cow Tales, a long, cylindrical soft caramel with a cream center, creating a new format alongside Caramel Creams.
- 1984
R. Melvin Goetze inducted into the Candy Hall of Fame
[1]R. Melvin Goetze, a third-generation family member who joined the company in 1935, was inducted into the Candy Hall of Fame.
- 1917
Development of Chu-ees
[1]The Goetze family developed a soft caramel called Chu-ees, a product that later evolved into the company's signature Caramel Creams.
- 1895
Baltimore Chewing Gum Company established
[1]August Goetze and his son, William, established the business in Baltimore, Maryland, originally operating as the Baltimore Chewing Gum Company.
Products and positioning
A traditional, family-associated American confectionery brand focused on nostalgic soft caramel candies, cream-filled formats, and familiar fruit and dessert flavors. A privately held, family-owned American confectioner known for classic caramel candies and longstanding products.
Flavored caramel candy
Flavored Caramel Creams
Caramel Creams, also known as Bull's Eyes, are Goetze's signature round candies. They combine a soft, chewy caramel shell with a cream filling at the center. The traditional product is associated with a predominantly clear wrapper and red-and-white twisted ends. The documented lineup includes an Original or Vanilla version along with Chocolate, Strawberry, and Caramel Apple flavors. Beyond the original vanilla-associated Caramel Creams, Goetze's has offered flavored versions including Chocolate, Strawberry, and Caramel Apple. Historical experimentation also included peanut-butter and banana flavors. These variations use the company's established soft caramel base to extend the brand into chocolate, fruit, and dessert-inspired taste profiles.
Bite-sized filled caramel candy · 1984
Mini Cow Tales
Introduced in 1984, Cow Tales adapt the Caramel Creams concept to a long, narrow cylindrical shape. Each piece consists of soft caramel surrounding a cream center. The product has been offered in Vanilla, Chocolate, Strawberry, Caramel Apple, and Honey Bun flavors, giving the brand a broader flavor and format range while retaining its core caramel identity. Mini Cow Tales are bite-sized versions of the Cow Tales format. The documented product is a vanilla variety, designed as a smaller serving of the soft caramel and cream-center confection. The manufacturer has described Mini Cow Tales as its number-one selling 25-cent item, linking the product to the company's small-format and convenience-oriented candy offering. A chewy caramel candy with a cream center.
Caramel candy
Caramel Creams (Bulls-Eyes)
A signature caramel candy with a cream center. Caramel Creams, also known as Bull's Eyes, are Goetze's signature round candies. They combine a soft, chewy caramel shell with a cream filling at the center. The traditional product is associated with a predominantly clear wrapper and red-and-white twisted ends. The documented lineup includes an Original or Vanilla version along with Chocolate, Strawberry, and Caramel Apple flavors. Historical experimentation also included peanut-butter and banana flavors.
Sources3 sources
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