GoHealth
Corporate brand
UnclaimedA United States health insurance marketplace and technology-enabled insurance brokerage.
Last updated August 22, 2026
AI crawler reads
No AI crawler has read this profile yet.
History
GoHealth originated as Norvax, Inc., a company established in 2001 by Clint Jones and Brandon Cruz to build websites and lead-management software for insurance brokers. The business initially operated as infrastructure for intermediaries rather than as a consumer marketplace. By 2008, Norvax had added online health insurance comparison and shopping capabilities, bringing it closer to the model it uses today. The company changed its name to GoHealth in 2009. The Affordable Care Act became a major turning point. In 2012, GoHealth received approval from the Centers for Medicare & Medicaid Services to operate as a private health insurance exchange. This authorization allowed the company to enroll eligible consumers into plans available through the federal exchange framework and to apply the same tax subsidies used by HealthCare.gov. In 2013, GoHealth was among the first private marketplaces to enroll Americans in subsidy-eligible Obamacare plans. Its representatives used telephone support to check eligibility and complete applications, while the online platform enabled consumers to begin the process independently. At that stage, the approval covered residents of the 36 states that relied on the federal exchange rather than operating their own state exchanges. GoHealth raised institutional capital as its marketplace business developed. Norwest Equity Partners invested $50 million in 2012, according to the cited reference material. In 2013, the company expanded its Chicago presence by acquiring approximately 90,000 square feet at Merchandise Mart. In 2015, it acquired Creatix, a Bratislava-based software-development company, and formed a partnership with ADP to help workers without employer-sponsored coverage enroll in individual plans. Geographic expansion continued with sites in Charlotte, North Carolina, in 2016, Lindon, Utah, in 2018, and Bratislava, Slovakia. After Affordable Care Act enrollment growth slowed and the political environment changed following the end of the Obama administration, GoHealth shifted strategic attention toward Medicare in 2016. Its marketplace subsequently emphasized Medicare Advantage, Medicare Supplement, and Medicare Part D products distributed by private insurers. This focus positioned the company within the large and highly regulated senior health insurance distribution market while retaining its individual-market comparison and enrollment capabilities. In 2019, Centerbridge Partners made a majority investment in GoHealth in a transaction reportedly valuing the company at about $1.5 billion. Norwest Equity Partners retained an interest, and the founders continued to hold substantial equity. GoHealth announced plans to pursue an initial public offering in June 2020 and became a Nasdaq-listed company under the symbol GOCO during 2020. Leadership changed in June 2022. Vijay Kotte was appointed chief executive officer and Jason Schulz chief financial officer, while co-founder and then-chief executive Clint Jones became executive chairman. The available reference material further reports a Chapter 11 bankruptcy filing on June 7, 2026. The stated restructuring plan contemplated transferring ownership to lenders, reinstating preferred equity, paying trade payables, and making cash payments to equity holders. The sources supplied for this entry do not provide enough information to determine the company’s eventual emergence, liquidation, or continuing operations.
- 2026
Chapter 11 filing is reported
[1]Reference material reports a bankruptcy-protection filing connected to a lender-led ownership restructuring.
- 2022
Senior leadership is replaced
[1]Vijay Kotte becomes CEO, Jason Schulz becomes CFO, and Clint Jones becomes executive chairman.
- 2020
GoHealth becomes publicly traded
[1]The company follows its announced IPO plan and begins trading on Nasdaq under the ticker GOCO.
- 2019
Centerbridge Partners makes a majority investment
[1]Centerbridge Partners acquires a majority stake in a transaction reported to value GoHealth at approximately $1.5 billion.
- 2016
Strategic emphasis shifts toward Medicare
[1]Following slower Affordable Care Act marketplace growth, GoHealth increases its focus on Medicare products.
- 2015
Creatix acquisition and ADP partnership
[1]GoHealth acquires Creatix and partners with ADP on enrollment support for workers lacking employer-sponsored coverage.
- 2013
GoHealth supports early Obamacare enrollment
[1]The company enrolls subsidy-eligible consumers and expands telephone-assisted enrollment after technical problems affected the initial HealthCare.gov launch.
- 2012
CMS approves GoHealth as a private exchange
[1]GoHealth receives federal approval to enroll eligible consumers in exchange-based plans and apply Affordable Care Act subsidies.
- 2009
Company adopts the GoHealth name
[1]Norvax, Inc. changes its name to GoHealth.
- 2008
Online health insurance comparison is introduced
[1]Norvax expands from broker software into online health insurance comparison and shopping.
Products and positioning
A technology-enabled health insurance brokerage that combines online comparison tools, eligibility guidance, and human enrollment assistance to connect consumers with plans offered by private insurers.
Health insurance marketplace · 2016
Medicare marketplace
GoHealth’s Medicare marketplace helps consumers compare and enroll in private Medicare products, including Medicare Advantage, Medicare Supplement insurance, and Medicare Part D prescription-drug coverage. The service combines online plan information with agent and call-center assistance. Availability and plan choices depend on the consumer’s location, eligibility, and the insurers participating in the marketplace.
Health insurance marketplace · 2008
Individual and family health insurance marketplace
The individual-market platform enables consumers to review health insurance options offered by private insurers. It has supported both exchange-based and off-exchange plans and, where applicable, helped consumers determine eligibility for federal premium subsidies under the Affordable Care Act.
Health insurance marketplace
Short-term health insurance marketplace
GoHealth has also operated an online marketplace for short-term health insurance. These products are distinct from comprehensive exchange coverage and are subject to different federal and state rules, durations, benefits, and consumer protections.
Insurance technology · 2001
Broker technology and lead-management software
The company’s original business supplied insurance brokers with websites and tools for managing leads and presenting insurance information. This technology foundation preceded GoHealth’s consumer-facing marketplace and remains relevant to its broader model of combining digital acquisition with assisted sales.
Brand decisions
2026
Restructure through Chapter 11StrategyBackground
Reference material reports that GoHealth sought bankruptcy protection as part of a lender-supported restructuring.
Action taken
The reported plan contemplated transferring ownership to lenders, reinstating preferred equity, paying trade payables, and making cash payments to equity holders.
Aftermath
The available sources do not establish whether the restructuring was completed, whether the company emerged from Chapter 11, or whether its operating business continued.
2020
Pursue a public listingOtherBackground
After institutional investment and expansion of its insurance marketplace business, GoHealth announced an intention to access public capital markets.
Action taken
The company announced an IPO plan in June 2020 and subsequently listed on Nasdaq under GOCO.
Aftermath
GoHealth became a publicly traded company. The supplied material does not include offering terms, valuation at listing, or subsequent share-price information.
2016
Increase focus on MedicareStrategyBackground
Growth in the Affordable Care Act exchange market had slowed, and the company’s strategic environment changed after the end of the Obama administration.
Action taken
GoHealth redirected greater attention and resources toward Medicare Advantage, Medicare Supplement, and Medicare Part D distribution.
Aftermath
Medicare became a central part of GoHealth’s marketplace and brokerage proposition, although the supplied sources do not provide detailed later operating results.
Recent events
Reported
GoHealth announces Vance Johnston as CFO[3]
GoHealth announced that Vance Johnston will join the company as chief financial officer on December 7, 2021; the appointment was announced on December 6.
Reported
GoHealth partners with Aunt Bertha on social care access[4]
GoHealth partnered with Aunt Bertha to connect GoHealth members with community-based resources addressing social determinants of health. The partnership equips GoHealth TeleCare agents with connections to community-based organizations in every U.S. state.
Reported
GoHealth announces IPO pricing[5]
GoHealth announced pricing of its initial public offering at $21 per share for 43.5 million Class A shares. Trading and closing were described as expected future events.
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/gohealth · Editorial policy · How profiles are compiled