GoHub
Product brand
UnclaimedGoHub is a B2B SaaS platform that enables online retailers, pharmacies, and eyewear brands to sell prescription eyewear through their own stores.
Last updated September 16, 2026
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Overview
GoHub, operated by Global Optic Hub Ltd., is a B2B prescription eyewear commerce platform built for online retailers. It connects online retailers to a certified network of optical labs across Europe and the United States, allowing customers to add prescription eyewear to their stores without hiring opticians, building lab relationships, or managing fulfillment. The platform provides AI-guided prescription entry, virtual try-on, PD measurement, lens configuration, and fulfillment through 12 certified optical labs in the EU and US. Retailers integrate once and gain access to over 100 brands and 17,000+ SKUs with no inventory, no optical expertise, and no compliance burden. Supported platforms include Shopify and custom-built storefronts.
History
GoHub, operated by Global Optic Hub Ltd., is a B2B prescription eyewear commerce platform built for online retailers. The prescription eyewear market was built for the offline world, and selling prescription glasses online requires lab partnerships, optical expertise, regulatory compliance, and prescription validation. Most eyewear retailers, pharmacies, and frame brands cannot build all of that in-house, so they sell sunglasses and reading glasses instead. GoHub closes that gap by connecting online retailers to a certified network of optical labs across Europe and the United States. The platform operates twelve certified optical labs across Europe and the US, over seventeen thousand frame SKUs across one hundred plus brands, an AI Eyewear Consultant that guides shoppers through prescription, frame fit, and lens selection, a virtual try-on built in-house, and full Rx fulfillment from order to delivery. Supported platforms include Shopify and custom-built storefronts. Regulatory positioning is CE-compliant, FDA-aligned, GDPR and HIPAA-aligned. GoHub serves online pharmacies adding prescription eyewear as a new revenue line, frame brands extending into Rx without operational overhead, eyewear resellers consolidating supplier orders into one dashboard, and wholesalers and optical labs joining the network as supply partners.
Products and positioning
GoHub is an eyewear business in a box for online retailers seeking additional revenue and higher AOV.
B2B prescription eyewear middleware platform
Connects online retailers to a certified network of optical labs across Europe and the United States.
AI Eyewear Consultant
Guides shoppers through prescription, frame fit, and lens selection.
Virtual try-on
Built in-house.
Full Rx fulfillment
From order to delivery.
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