Gojek

Corporate brand

An Indonesian multi-service technology platform spanning ride-hailing, food delivery, logistics, payments, and merchant services.

Last updated August 31, 2026

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Overview

Gojek is an Indonesian on-demand technology platform whose services connect consumers, drivers, couriers, restaurants, retailers, financial-service providers, and small businesses. The company emerged from a practical transport problem: motorcycle-taxi drivers, known locally as ojek drivers, often spent long periods waiting for customers, while passengers had difficulty finding reliable rides. Nadiem Makarim initially organized this market through a call center, linking customers with a small network of drivers. The business was first established in 2009 and formally developed in 2010 with approximately 20 drivers. Its name combines the brand's identity with the Indonesian term ojek. Gojek's smartphone application launched in January 2015 with four initial services: GoRide, GoSend, GoShop, and GoFood. The app allowed the company to coordinate transportation and delivery more efficiently while giving customers a single interface for several recurring urban needs. Rapid adoption helped Gojek expand beyond motorcycle transportation into car rides, taxi bookings, food and grocery commerce, parcel delivery, ticketing, household services, vehicle maintenance, telecommunications top-ups, bill payment, digital content, and financial technology. The company's expansion was supported by substantial venture and strategic investment. Backers reported in reference material include Northstar-related funds, Sequoia, Astra International, Blibli, Google, Tencent, Temasek, KKR, Warburg Pincus, Visa, PayPal, Facebook, Mitsubishi, and other institutional investors. Gojek became Indonesia's first unicorn and later its first decacorn, reflecting the scale of investor expectations surrounding Southeast Asia's platform economy. It also received recognition in Fortune's list of companies said to have changed the world in 2017 and 2019. Payments became a central part of the ecosystem through GoPay. Gojek expanded its financial-technology capabilities through the acquisitions of Kartuku, Midtrans, and Mapan, and obtained regulatory approval to use QR-code payments in 2017. Its merchant and business tools later included GoStore, GoToko, and Moka's point-of-sale technology, enabling the company to serve micro, small, and medium-sized enterprises as well as end consumers. Gojek pursued regional expansion in the late 2010s, entering or establishing operations in markets including Singapore, Vietnam, Thailand, and the Philippines. Some international activities were later restructured or divested. In 2022, its stake in Coins.ph was sold to Joffre Capital and Wei Zhou. Gojek's Thailand business was also agreed for transfer to AirAsia's super-app operation in 2021. The company therefore became increasingly focused on its Indonesian ecosystem while retaining a broader Southeast Asian identity. On 17 May 2021, Gojek and Tokopedia completed a merger that created GoTo Group. The combination brought together Gojek's mobility, delivery, payments, and local-services capabilities with Tokopedia's e-commerce marketplace. Gojek continues to operate as the group's consumer-services and mobility brand rather than as a separately listed public company. Its brand positioning centers on convenience, local market knowledge, income opportunities for driver and merchant partners, and the integration of many everyday services within one application.

History

Gojek's roots lie in Indonesia's informal motorcycle-taxi economy. Nadiem Makarim observed that ojek drivers commonly waited for customers without an efficient dispatch system, while potential passengers had to search manually for available drivers. In 2009, he began organizing a call-center model to connect customers with motorcycle taxis and courier services. The operation was formally developed in 2010 with about 20 drivers. Michaelangelo Moran joined as a co-founder and helped shape the company's early branding. The decisive change came with the release of Gojek's mobile application in January 2015. The initial app offered GoRide, GoSend, GoShop, and GoFood. Rather than treating transportation as a standalone product, Gojek used it as the foundation for a wider local-services marketplace. The app connected customers with drivers, restaurants, shops, couriers, and service professionals, while digital records and cashless payments made transactions easier to coordinate. Gojek's early growth attracted investment from Northstar-related funds and Sequoia. Subsequent funding brought in Indonesian corporations and global technology and financial investors, including Astra International, Blibli, Google, Tencent, and Temasek. By 2018, the company had developed a portfolio of roughly 18 active services, with further content initiatives planned. It also recruited engineering talent internationally and established a development presence in Bangalore after acquiring Indian technology companies. The company expanded its mobility offering through GoCar and its collaboration with Blue Bird. Its payments strategy developed through GoPay and acquisitions of Kartuku, Midtrans, and Mapan. These transactions added payment processing, merchant acceptance, and financial inclusion capabilities. Gojek also bought Loket.com for ticketing and event management, Coins.ph in the Philippines, AirCTO for recruiting technology, and Moka for point-of-sale software. The acquisitions reflected an effort to build infrastructure for both consumers and merchants rather than merely adding consumer-facing services. In 2018, Gojek announced a regional expansion program covering Vietnam, Thailand, Singapore, and the Philippines. The company entered Singapore's ride-hailing market in January 2019 and appointed local management. It also launched GoPlay, a video and content service, and continued developing merchant-oriented products. In 2019, Gojek introduced the Solv logo, signaling a shift in identity from motorcycle transportation provider to super app. The breadth of the portfolio was later narrowed. Gojek announced the closure of several GoLife services at the end of 2019 and early 2020 because of stagnant growth. The remaining lifestyle services were discontinued in July 2020 during the COVID-19 period, along with GoFood Festival. At the same time, the company continued investing in merchant digitization, including GoStore and the acquisition of Moka. GoToko, launched with Unilever, connected small and medium-sized retailers with consumer-goods suppliers. Gojek's corporate future changed in 2021 when it merged with Tokopedia. The transaction, completed on 17 May, created GoTo Group, one of Southeast Asia's largest technology groups. Gojek contributed mobility, delivery, payments, and local-services capabilities, while Tokopedia contributed its e-commerce marketplace. In subsequent restructuring, Gojek's Thailand business was transferred to AirAsia's super-app operation and its Coins.ph stake was sold in 2022. Gojek remains an active consumer-services brand within GoTo, with Indonesia as its principal market.

2022
Coins.ph stake sold
[1]Gojeken.wikipedia.org
Gojek sold its stake in Philippine digital-wallet company Coins.ph to Joffre Capital and Wei Zhou.
2021
Merger with Tokopedia creates GoTo
[1]Gojeken.wikipedia.org
Gojek and Tokopedia completed their merger and established GoTo Group.
2020
Moka acquisition and lifestyle retrenchment
[1]Gojeken.wikipedia.org
Gojek acquired Indonesian point-of-sale provider Moka and discontinued its remaining GoLife services during the pandemic period.
2019
Singapore launch and Solv rebrand
[1]Gojeken.wikipedia.org
Gojek expanded its ride-hailing service in Singapore and unveiled the Solv visual identity.
2018
Regional expansion strategy announced
[1]Gojeken.wikipedia.org
Gojek announced plans to invest in expansion across Vietnam, Thailand, Singapore, and the Philippines.
2017
Payments and ticketing acquisitions
[1]Gojeken.wikipedia.org
The company acquired Loket.com, Kartuku, Midtrans, and Mapan, broadening its ticketing and financial-technology capabilities.
2016
Mobility and engineering expansion
[1]Gojeken.wikipedia.org
Gojek launched GoCar, partnered with Blue Bird, and acquired Indian engineering companies including C42 Engineering and CodeIgnition.
2015
Mobile application launches
[1]Gojeken.wikipedia.org
The first Gojek app launched with GoRide, GoSend, GoShop, and GoFood.
2010
Gojek formally develops its driver network
[1]Gojeken.wikipedia.org
The company was established with approximately 20 motorcycle drivers.
2009
Call-center operation begins
[1]Gojeken.wikipedia.org
Gojek's precursor began connecting customers with ojek drivers and courier services through a call center.

Products and positioning

An integrated everyday-services platform and super app adapted to Southeast Asian urban consumers, driver partners, merchants, and small businesses.

Motorcycle ride-hailing · 2015
GoRide
Gojek's original motorcycle ride-hailing service connects passengers with driver partners through the app. It remains a foundational part of the company's Indonesian mobility offering and reflects the platform's origins in the ojek market.
Car ride-hailing · 2016
GoCar
GoCar extends Gojek's mobility proposition from motorcycles to cars. Customers request rides through the same application, while the service complements GoRide for longer journeys, groups, and users seeking enclosed vehicles.
Food delivery · 2015
GoFood
GoFood is Gojek's restaurant and meal-delivery marketplace. It connects customers with restaurants and food merchants and uses Gojek's driver network for fulfillment. The service became one of the platform's principal consumer offerings and a major channel for merchant digitization.
Courier and parcel delivery · 2015
GoSend
GoSend provides on-demand delivery for documents, packages, and other items within supported delivery zones. It uses the same dispatch infrastructure as Gojek's mobility services and serves both individual customers and commercial users.
Digital payments
GoPay
GoPay is Gojek's digital-wallet and payment service. It supports payments within the Gojek ecosystem and at external merchants, and became a core component of the company's strategy to combine mobility, commerce, and financial services.
Retail and grocery commerce · 2015
GoShop and GoMart
GoShop enables customers to request purchases from shops not included in the standard marketplace, while GoMart provides access to participating supermarkets and grocery retailers. Together they extend Gojek beyond food delivery into everyday retail fulfillment.
Large-item logistics
GoBox
GoBox is a logistics service for larger goods and moves, using pickup trucks and other suitable commercial vehicles rather than the two-wheeled vehicles used for ordinary courier deliveries.
Merchant technology · 2020
GoStore
GoStore helps Indonesian micro, small, and medium-sized enterprises establish online storefronts. It represents Gojek's move into merchant-enablement tools and supports the digitization of businesses that may not have dedicated e-commerce infrastructure.
Point-of-sale software
Moka
Moka is an Indonesian software provider acquired by Gojek in 2020. Its point-of-sale capabilities strengthen the group's merchant technology stack by helping businesses manage transactions and participate in digital commerce.
Digital entertainment · 2019
GoPlay
GoPlay was Gojek's video-streaming and digital-content service, supported by GoStudio as a production initiative. It illustrated the company's attempt to expand the super-app model into entertainment.
Lifestyle services
GoLife services
The GoLife portfolio included services such as cleaning, massage, beauty treatments, laundry, and vehicle care. Most services were closed between late 2019 and July 2020 as Gojek concentrated on mobility, delivery, payments, and merchant products.

Marketing campaigns

2020GoToko with Unilever
Indonesia
Gojek partnered with Unilever through GoToko, a business-to-business platform intended to connect small retailers with consumer-goods suppliers and delivery services.
Outcome. The initiative expanded Gojek's role in the digitization and supply of Indonesian small businesses.
Source
2019Solv brand identity
Indonesia · Southeast Asia
Gojek introduced the Solv logo and a broader brand identity to communicate its transition from a motorcycle ride-hailing company into a multi-service platform.
Outcome. The rebrand positioned Gojek as a super app rather than a single-purpose transport service.
Source

Brand decisions

2021
Merge with TokopediaM&A
Background
Combining Gojek's on-demand services with Tokopedia's marketplace could create a broader Indonesian technology ecosystem.
Action taken
Gojek and Tokopedia completed their merger and formed GoTo Group.
Aftermath
Gojek became the mobility, delivery, payments, and local-services arm of the combined group.
Source
2020
Acquire MokaM&A
Background
Gojek was expanding its merchant and small-business infrastructure and sought point-of-sale capabilities.
Action taken
Gojek completed its acquisition of Indonesian point-of-sale software provider Moka.
Aftermath
Moka strengthened Gojek's merchant technology offering and complemented GoPay and other business services.
Source
2019
Reduce the GoLife lifestyle portfolioStrategy
Background
Several lifestyle services experienced limited growth compared with Gojek's core mobility, delivery, and payments businesses.
Action taken
Gojek announced the closure of GoLaundry, GoDaily, GoFix, GoGlam, and its service marketplace, followed later by the closure of the remaining GoLife services.
Aftermath
The company concentrated resources on its highest-scale businesses; GoClean and GoMassage were also discontinued in July 2020.
Source
2018
Pursue regional expansionStrategy
Background
Gojek's Indonesian platform had achieved substantial scale and the company sought to replicate its local-services model in other Southeast Asian markets.
Action taken
Gojek announced an international expansion program covering Vietnam, Thailand, Singapore, and the Philippines.
Aftermath
The company entered Singapore and other markets, although some international operations were later transferred or restructured.
Source
2017
Build an integrated payments and merchant ecosystemStrategy
Background
Gojek sought to reduce reliance on transport transactions and make its platform more useful to merchants and consumers.
Action taken
The company expanded GoPay and acquired Kartuku, Midtrans, and Mapan.
Aftermath
Payments became a central layer of the Gojek ecosystem and supported broader financial-technology services.
Source
2015
Launch a multi-service mobile applicationProduct launch
Background
The original call-center model connected customers with ojek drivers and couriers, but smartphone adoption created an opportunity to coordinate more services through one platform.
Action taken
Gojek launched an app offering GoRide, GoSend, GoShop, and GoFood.
Aftermath
The application became the foundation for rapid expansion into payments, commerce, logistics, and local services.
Source

Recent events

2026.10.23
Reported2026.10.23
Gojek launches international brand campaign[3]Gojek推出国际品牌营销活动marketing-interactive.com
Gojek launched its first international marketing campaign, beginning with a film titled “The Flow” shown in Vietnam. The campaign supports Gojek’s brand unification across Singapore, Indonesia, Vietnam and Thailand; the company said the campaign would launch in Singapore and Thailand in the coming weeks.
2026.10.19
Reported2026.10.19
Gojek and The Trade Desk launch an O2O advertising measurement partnership[4]Gojek与The Trade Desk推出线上线下广告衡量合作marketing-interactive.com
Gojek and The Trade Desk launched a partnership to help advertisers measure the impact of online advertising on offline sales. The partnership will initially focus on Indonesia and is expected to expand to other Southeast Asian markets.
Unconfirmed
Reported2026.10.15
Gojek partners with Indonesian ministry on safety awareness[5]Gojek与印尼政府部门合作提升安全意识marketing-interactive.com
Gojek partnered with Indonesia’s Ministry of Empowerment, Women and Protection of Children to raise awareness about women’s and children’s security on public transportation.
2021.12.06
Reported2021.12.06
Gojek and Le Minerale campaign wins MMA Smarties Gold[6]Gojek与Le Minerale的营销活动获MMA Smarties金奖en.antaranews.com
Gojek and Le Minerale's Ramadan campaign won the Gold award in the Best Consumer Promotion category at the MMA Smarties 2021 awards.
2021.07.08
Reported2021.07.08
Gojek announced plans to exit Thailand[7]Gojek宣布计划退出泰国市场thestar.com.my
Gojek announced that it would quit the Thai market and focus on Singapore and Vietnam; the article reports that the sale of its Thai business to AirAsia was part of the move.
2021.07.07
Reported2021.07.08
AirAsia to acquire Gojek’s Thai business[7]Gojek宣布计划退出泰国市场thestar.com.my
AirAsia announced that it would acquire Gojek’s Thai business in exchange for US$50 million worth of shares in AirAsia SuperApp; the deal values the division at around $1 billion.
2021.05.17
Reported2021.05.17
Gojek and Tokopedia announce merger to form GoTo Group[8]Gojek与Tokopedia宣布合并成立GoTo集团finance.sina.com.cn
Gojek and Tokopedia formally announced that they would merge to form GoTo Group.
2021.05.17
Reported2021.05.20
Gojek and Tokopedia complete merger to form GoTo[9]Gojek与Tokopedia完成合并组建GoTofinance.sina.com.cn
Gojek and Tokopedia merged to form the GoTo group, which the article describes as Indonesia’s largest internet technology company. The two companies are to continue as independent brands within the new ecosystem.
2021.05.17
Gojek and Tokopedia combine as GoTo Group[10]Gojek与Tokopedia合并成立GoTo Groupithome.com.tw
Gojek and Tokopedia announced that they had combined as GoTo Group, forming an Indonesian technology group.
2021.05.04
Reported2021.05.04
Gojek announces planned GoTaxi option launch in Singapore[11]Gojek宣布计划在新加坡推出GoTaxi选项zaobao.com.sg
Gojek announced that it would launch the GoTaxi option the following week, allowing users to book taxis through its app with fares calculated by the meter.

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