Gold Eagle
Corporate brand
UnclaimedGold Eagle is a company founded in 1932 by Armin Hirsch that produces automotive chemicals and maintenance products.
Last updated September 10, 2026
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Overview
Gold Eagle was started by Armin Hirsch with a small Chicago storefront and a vision to produce innovative automotive chemicals. In 1932, Hirsch's business focused on preventing and curing the toughest engine problems. Since then, Gold Eagle has evolved to offer protection products for cars, boats, recreation equipment, patio furniture, and more. Its brand portfolio includes STA-BIL, 303, TriNova, HEET, 104+, Performance, Hot Shot's Secret, and Valvoline Private Brands.
History
Armin Hirsch started Gold Eagle with a small Chicago storefront, and a vision to produce only the most innovative automotive chemicals. In 1932, Hirsch's business focused on preventing and curing the toughest engine problems. Since then, Gold Eagle has evolved beyond the engine to offer complete protection for all the things you're passionate about—from cars to boats to recreation equipment to patio furniture and more. With millions of satisfied customers, it's hard to believe the company behind some of the world's most trusted automotive brands started as a one-man operation.
Products and positioning
STA-BIL Fuel Stabilizer
America's #1 Fuel Stabilizer Treatment. Keeps fuel fresh for long term storage – up to 24 months. Eliminates the need to drain fuel prior to storage. Ensures quick, easy starts by preventing gum and varnish build-up. Effective in Ethanol and Non-Ethanol gasoline. For use in all gasoline engines such as vehicles, motorcycles, two-cycle, small engines, generators, and boats.
303 Aerospace Protectant
Originally engineered to protect aircraft rubber wing boots at high altitudes.
303 Fabric Guard
The high-tech waterproofing spray recommended by Sunbrella® to restore lost water repellency.
Recent events
Sources5 sources
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