Gold TV
Product brand
UnclaimedPolish music television channel that broadcast as iTV, TO!TV and Gold TV before being replaced by Nuta Gold in 2022.
Last updated September 28, 2026
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Overview
Gold TV was a Polish music television channel owned by Telestar Sp. z o.o. It began broadcasting on 15 June 2003 under the name iTV as Poland's first interactive television station, allowing viewers to participate in live programmes via the internet, telephone voting, SMS and MMS. In its early years it aired up to 18 hours of live programming daily, covering music, entertainment, talk shows, video games, new technology, quizzes, esoteric and erotic content. In August 2012 the station changed its profile to focus mainly on music, including dance, disco, pop and disco-polo, with only some programmes retaining active viewer participation. On 18 December 2012 it switched to 16:9 widescreen broadcasting. On 27 February 2016 the channel was renamed TO!TV and its profile was expanded to include entertainment programmes. On 1 July 2019 it began broadcasting on the local multiplex MUX-L4 of digital terrestrial television in Wrocław. On 15 July 2020 the channel was renamed Gold TV. On 30 September 2020 it began broadcasting in HD quality, available on the Toya network. On 1 May 2022 Telestar SA ended its cooperation with MWE Networks, and Gold TV ceased broadcasting. It was replaced by the channel Nuta Gold. The station had broadcast from the Hot Bird satellite since its inception, was unencrypted, and was available on all digital platforms and many cable networks.
History
The channel that would become Gold TV launched on 15 June 2003 as iTV, described as Poland's first interactive television station. Viewers could interact in real time through electronic communication tools such as the internet, telephone voting, SMS and MMS, and could actively shape live programmes by asking questions of presenters and guests, expressing opinions, or taking part in competitions. Through this contact the station learned about its audience's expectations, interests and needs, and adapted its live programming accordingly. In its first years it broadcast up to 18 hours of live programming per day, aimed at people with dynamic lifestyles. Its output included music, entertainment, talk shows, programmes about computer games and new technologies, quizzes, esoteric and erotic content. In August 2012 the station changed its profile and began broadcasting mainly music programmes, featuring dance, disco, pop and disco-polo, though only some of them retained active viewer participation. On 18 December 2012 it changed its broadcasting format to 16:9. On 27 February 2016 the channel was renamed TO!TV and its profile was expanded to include entertainment programmes. On 1 July 2019 the channel began broadcasting on the local multiplex MUX-L4 of digital terrestrial television in Wrocław. On 15 July 2020 the channel was renamed Gold TV. On 30 September 2020 it began broadcasting in HD quality, available on the Toya network. On 1 May 2022 Telestar SA ended its cooperation with MWE Networks, and Gold TV ceased broadcasting; the channel Nuta Gold was created in its place. Throughout its existence the station broadcast on the Hot Bird satellite, was unencrypted, and was available on all digital platforms and many cable networks. It was owned by Telestar Sp. z o.o.
Launched as iTV, Poland's first interactive television station.
Changed profile to mainly music programming.
Switched to 16:9 broadcasting format.
Renamed TO!TV and expanded to entertainment programmes.
Began broadcasting on local multiplex MUX-L4 in Wrocław.
Renamed Gold TV.
Began broadcasting in HD quality on Toya network.
Ceased broadcasting; replaced by Nuta Gold.
Products and positioning
Polish music and entertainment television channel, originally interactive, later focused on music and disco-polo.
TO! Witaj
Programme hosted by Katarzyna Morawska and Olek Sikora.
TO! Fit Mama
Programme hosted by Ewelina Krawczyk.
TO! Doktor
Programme hosted by Artur Tomczak.
TO! Discostacja
Programme hosted by Kasia Nowak.
TO! Kreatywnie
Programme hosted by Klaudia Leclercq.
TO! Hollymood
Programme hosted by Joanna Maria Duraj.
TO! Znajdę Cię
Programme hosted by Paula Rodak.
TO! Lista
Programme hosted by Sebastian Sępka.
TO! Pole Dance
Programme.
TO! Śmieszne
Programme hosted by Paweł Kondrat.
TO! Czerwony dywan
Programme hosted by Adrianna Pindara and Anita Sikorska.
TO! Do garów
Programme hosted by Monika Goździalska.
TO! Fit Mistera
Programme hosted by Marcin Mistera.
TO! Moda za grosz
Programme hosted by Adrianna Pindara.
TO! Social man
Programme hosted by Paweł Kondrat.
TO! Wiem
Programme hosted by Małgorzata Załoga.
TO! Turson
Programme hosted by Bartosz Tura.
Discostacja
Music programme broadcast from 2007 to 2015, originally hosted by Tomasz Zaręba, later by Aleksandra Fajęcka and Anna Tyc; produced with the internet radio Discostacja.
Ezo TV
Esoteric programme first aired on 5 June 2006, allowing viewers to ask fortune tellers questions live on air.
Disco Polo Live
Continuation of the popular programme known from Polsat, hosted by Robert Klatt; aired on iTV from March 2009 to March 2011.
Nijusy
Entertainment programme hosted by Edyta Przytulska.
Pitbulek
Satirical entertainment programme hosted by Edyta Przytulska.
Fast Club
Live programme for young people, launched on iTV in April 2005.
Moje Logo News
Live programme about mobile technology, aired from September 2003 to 13 June 2008.
Sources3 sources
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