Golden East Crossing
Corporate brand
UnclaimedGolden East Crossing is a shopping mall in Rocky Mount, North Carolina, serving as a regional retail center with department stores, specialty retailers, restaurants, and services.
Last updated August 26, 2026
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Overview
Golden East Crossing is an enclosed shopping mall in Rocky Mount, North Carolina, United States. The property opened in 1986 and was developed by Cadillac Fairview. Its original anchor lineup consisted of J. C. Penney, Roses, and Belk, with Sears joining in 1987. Over time, the mall has experienced the typical anchor turnover, specialty-store contraction, and ownership changes associated with many mid-sized American shopping centers. The mall’s retail mix expanded during the late twentieth and early twenty-first centuries. Roses was succeeded by Brody’s, which was later sold to Proffitt’s in 1998. Best Buy was added in November 2004, while a Cinema Grill theater operation at the mall closed during the same year. Proffitt’s subsequently closed in 2005. Portions of its former space were reused by Bed Bath & Beyond and Ross Dress for Less, with Ross opening in part of the space in 2006. Golden East Crossing changed ownership several times. General Growth Properties owned the property for approximately nine years before it returned to Cadillac Fairview. Hendon Properties acquired the mall in 2005 and managed it for a substantial period. Later changes included the addition of Petco in 2008, the closures of Best Buy and Sears in 2012, and the replacement of the former Sears space by Dunham’s Sports. Petco closed in January 2015, and Bed Bath & Beyond closed in 2016. Conn’s subsequently occupied space formerly used by Petco and Best Buy. Fallas opened in the former Bed Bath & Beyond location in July 2018 but later closed. The mall faced further tenant losses after 2020, including departures by a number of apparel, footwear, specialty, and service retailers. At the same time, several department stores and national chains continued operating, and other tenants occupied former anchor or junior-anchor spaces. The former Bed Bath & Beyond and Fallas space was later used by a Bags and Bins store, while Raleigh Outlet moved into the former Conn’s HomePlus location after Conn’s closed. The property entered another ownership transition in December 2023, when Kohan Retail Investment Group reportedly purchased it during foreclosure proceedings. Conn’s announced in 2024 that its approximately 40,000-square-foot Golden East Crossing store would close following the company’s bankruptcy filing; the location shut at the end of September 2024. Bath & Body Works also announced plans to leave the mall in favor of a new store at another nearby shopping center. American Eagle Outfitters closed in January 2025. Later reference material describes a further foreclosure and possession change involving OKOA Capital in October 2025, together with an extensive revitalization effort. Because ownership and tenant rosters are subject to change, the mall’s exact current operating lineup should be verified against an up-to-date property or tenant directory.
History
Golden East Crossing opened in 1986 in Rocky Mount, North Carolina. Cadillac Fairview developed the mall, whose initial anchor tenants were J. C. Penney, Roses, and Belk. Sears joined the property in fall 1987, strengthening the center’s position as a regional shopping destination. The property’s tenant history reflects repeated changes in the American department-store and specialty-retail sectors. Roses was succeeded by Brody’s, which was sold to Proffitt’s in 1998. Best Buy joined the mall in November 2004, while the Cinema Grill movie-theater operation closed that year. Proffitt’s closed in 2005, and its former space was divided among replacement tenants. Bed Bath & Beyond occupied part of the former store, while Ross Dress for Less later opened in another portion in 2006. Ownership also changed over time. General Growth Properties owned Golden East Crossing for about nine years before the mall was sold back to Cadillac Fairview. Hendon Properties acquired the center in 2005 and was identified as its manager for many years. Petco was added in 2008. The closures of Best Buy and Sears in 2012 created significant vacant space, although Dunham’s Sports was later identified as the replacement for Sears. Petco closed on January 24, 2015. Bed Bath & Beyond left in 2016, and Conn’s opened in space previously associated with the Petco and Best Buy locations. Fallas opened in the former Bed Bath & Beyond area on July 26, 2018, but did not remain for an extended period. After 2020, the mall experienced additional departures by specialty tenants, including Shoe Show, Victoria’s Secret, GNC, rue21, Shoe Department, Foot Locker, Footaction, Journeys, YURP, Aeropostale, and others. Several of these closures created visible gaps in the tenant roster, although the property continued to retain major department stores and selected national chains. The former Bed Bath & Beyond and Fallas space was later used by Bags and Bins. In December 2023, Kohan Retail Investment Group reportedly acquired Golden East Crossing during foreclosure. The mall then faced further disruption when Conn’s HomePlus announced in July 2024 that its large store would close following the chain’s bankruptcy filing. The location closed at the end of September 2024. In October 2024, Bath & Body Works announced plans to leave for a new location at the nearby Cobb’s Corner Walmart-anchored shopping center. American Eagle Outfitters closed in January 2025, while other tenants, including The Children’s Place, Jimmy Jazz, Lids, Hibbett Sports, Kids Foot Locker, and Finish Line, were identified in reference material as remaining national chains at that time. Raleigh Outlet subsequently moved into the former Conn’s HomePlus space. Reference material further reports that OKOA Capital took possession of the property in October 2025 after foreclosing on Kohan Retail’s senior loan. The reported objective was an extensive revitalization intended to attract new customers and tenants. The ownership and redevelopment status should be checked against current property records because the supplied historical account extends beyond the dates of the cited encyclopedia source.
- 2025
American Eagle Outfitters closes
[1]American Eagle Outfitters leaves the mall in January.
- 2025
Reported OKOA Capital possession and revitalization
[1]Reference material reports that OKOA Capital takes possession after foreclosing on Kohan Retail’s senior loan and begins a revitalization effort.
- 2024
Conn’s HomePlus closes
[1]Conn’s closes its approximately 40,000-square-foot location at the end of September after the chain files for bankruptcy.
- 2023
Kohan Retail reportedly acquires the property
[1]Kohan Retail purchases the mall during foreclosure proceedings in December.
- 2018
Fallas opens
[1]Fallas opens in the former Bed Bath & Beyond space on July 26, later closing after a short period.
- 2015
Petco closes
[1]Petco closes its Golden East Crossing location on January 24.
- 2008
Petco opens
[1]Petco is added to the shopping center’s tenant mix.
- 2005
Hendon Properties acquires the mall
[1]Hendon Properties becomes the mall’s owner after earlier ownership by General Growth Properties and Cadillac Fairview.
- 2004
Best Buy opens and Cinema Grill closes
[1]Best Buy is added in November, while the mall’s Cinema Grill theater operation closes.
- 1998
Brody’s is sold to Proffitt’s
[1]Brody’s, the successor to Roses at the mall, is sold to Proffitt’s.
Products and positioning
A regional enclosed shopping center serving Rocky Mount and surrounding communities through a combination of department stores, national specialty retailers, discount-oriented merchants, and local businesses. Its positioning has increasingly depended on retaining major anchors and reusing vacant space as the property responds to changing retail patterns.
Department store · 1986
Belk
Belk is one of Golden East Crossing’s original anchor stores and represents the mall’s traditional department-store offering, including apparel, accessories, beauty products, and home merchandise.
Department store · 1986
J. C. Penney
J. C. Penney was an original anchor at Golden East Crossing. Its broad department-store format has historically provided apparel, footwear, household goods, beauty products, and seasonal merchandise.
Book retailer
Books-A-Million
Books-A-Million is identified as one of the mall’s major current offerings, providing books, magazines, gifts, and related merchandise within the shopping-center tenant mix.
Sporting-goods retailer · 2013
Dunham’s Sports
Dunham’s Sports was selected for the former Sears location after Sears closed in 2012. The store extends the mall’s large-format retail offer into sporting goods, athletic apparel, footwear, and outdoor equipment.
Off-price department store · 2006
Ross Dress for Less
Ross Dress for Less took part of the former Proffitt’s space in 2006. Its off-price model adds discounted apparel, footwear, accessories, home goods, and other merchandise to the center.
Brand decisions
2025
Reported revitalization under OKOA CapitalStrategyBackground
Reference material describes another foreclosure-related ownership change involving Kohan Retail.
Action taken
OKOA Capital reportedly took possession in October 2025 and began an extensive revitalization effort.
Aftermath
The stated objective was to attract new customers and stores, but the scope and results of the program are not documented in the supplied source.
2024
Conn’s HomePlus closureOtherBackground
Conn’s announced the closure of its Golden East Crossing store after the chain filed for bankruptcy.
Action taken
The approximately 40,000-square-foot store closed at the end of September 2024.
Aftermath
Raleigh Outlet later moved into the former Conn’s HomePlus space, according to the supplied reference material.
2023
Kohan Retail acquisition during foreclosureM&ABackground
The mall entered foreclosure proceedings after a period of tenant turnover and retail-space vacancies.
Action taken
Kohan Retail reportedly purchased the property in December 2023.
Aftermath
The mall continued to undergo tenant changes, including the later closure of Conn’s HomePlus and announced departure of Bath & Body Works.
2005
Hendon Properties acquisitionM&ABackground
Golden East Crossing had previously been associated with General Growth Properties and Cadillac Fairview.
Action taken
Hendon Properties acquired the mall and was identified as its manager.
Aftermath
The property continued operating while its tenant mix changed through later closures, replacements, and additions.
Sources1 sources
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