Golden Hat Foundation
Professional services
UnclaimedA nonprofit autism advocacy organization focused on strengths-based public understanding of autistic people.
Last updated August 26, 2026
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Overview
The Golden Hat Foundation is a nonprofit autism advocacy organization founded in 2010 by actress Kate Winslet and Margret Ericsdottir. Its work is centered on changing public perceptions of people on the autism spectrum by emphasizing their abilities, individuality, and potential rather than defining them primarily through disability or communication differences. The foundation grew out of the relationship between Winslet and Ericsdottir during the production of A Mother's Courage: Talking Back to Autism, a 2009 documentary about Ericsdottir's efforts to help her son, Keli Thorsteinsson, who is autistic and non-speaking, find effective ways to communicate. Winslet narrated the documentary, and the filming process brought the two women together. The foundation's creation was also influenced by a conversation Winslet had with her daughter, Mia, who asked what it would feel like to be unable to communicate with one's mother. That experience helped shape the organization's emphasis on communication, dignity, and the importance of recognizing capabilities that may not be immediately visible. The name Golden Hat comes from a poem written by Thorsteinsson. In the poem, a magical golden hat gives a non-speaking protagonist the ability to communicate. The image became a symbol for the foundation's belief that communication and intelligence can be present even when a person cannot express themselves through conventional speech. The foundation has used public education, publishing, partnerships, and popular culture to promote its mission. In 2011, it partnered with Lancôme on a gold-themed cosmetics collection, with a portion of proceeds intended to support the organization. In 2012, Winslet and the foundation published The Golden Hat: Talking Back to Autism through Simon & Schuster. The book brought together correspondence between Winslet and Ericsdottir, contributions from celebrities, and material from Keli, extending the foundation's message beyond film and advocacy events. The organization is best understood as an advocacy and awareness brand rather than a commercial product company. Its public identity combines celebrity-supported philanthropy with a personal narrative about autism, family communication, and the need to focus on strengths. Available reference material does not provide detailed information about its current staff, funding totals, headquarters, program scale, or present operational structure.
History
The Golden Hat Foundation emerged from a documentary project about autism, communication, and family advocacy. A Mother's Courage: Talking Back to Autism, released in 2009, followed Margret Ericsdottir's efforts to find ways for her son Keli Thorsteinsson to communicate. Thorsteinsson is autistic and non-speaking. The documentary was directed by Friðrik Þór Friðriksson and narrated by actress Kate Winslet. The production introduced Winslet to Ericsdottir. Their shared interest in improving public understanding of autism developed into the idea for a dedicated advocacy organization. The foundation was established in 2010 by the two women. Its stated purpose is to alter how people on the autism spectrum are perceived by highlighting their abilities and potential. This approach places the organization within a strengths-based tradition of autism advocacy and gives particular attention to people whose intelligence or personality may be underestimated because they do not communicate through speech. The foundation's name comes from a poem written by Keli Thorsteinsson. The poem describes a magical golden hat that enables its wearer to speak, creating a metaphor for the gap between a person's inner life and the communication methods visible to others. The symbol also reflects the foundation's broader argument that a lack of spoken language should not be treated as evidence of a lack of thought, feeling, or capability. In 2011, the Golden Hat Foundation expanded its public fundraising and awareness work through a partnership with Lancôme. The cosmetics company created a gold-themed makeup collection, and a portion of the proceeds was intended to support the foundation. The collaboration connected the organization with a major international consumer brand and brought its cause into a mainstream retail and beauty context. The foundation continued its publishing and educational work in 2012 with The Golden Hat: Talking Back to Autism, released by Simon & Schuster. The book included letters and correspondence between Winslet and Ericsdottir, statements from public figures, and contributions from Thorsteinsson. It extended the foundation's core themes of communication, family experience, and respect for autistic abilities into a format that could reach readers beyond the documentary audience. Publishers Weekly reviewed the book positively, noting its emotional warmth and sincerity. The available reference material documents the foundation's origins, symbolic identity, partnership activity, and book publication, but does not establish detailed information about its later programs, current leadership, financial position, offices, or operational scale. Its documented public profile remains that of a nonprofit advocacy platform using media, celebrity involvement, fundraising partnerships, and personal testimony to promote a more nuanced view of autism.
- 2012
The Golden Hat: Talking Back to Autism published
[1]Simon & Schuster published the foundation's book project, featuring correspondence, celebrity contributions, and writing by Keli Thorsteinsson.
- 2011
Lancôme fundraising partnership
[1]The foundation partnered with Lancôme on a gold-themed cosmetics collection, with part of the proceeds intended to support the organization.
- 2010
Foundation established
[1]Kate Winslet and Margret Ericsdottir founded the Golden Hat Foundation as an autism advocacy organization focused on abilities and potential.
- 2009
A Mother's Courage: Talking Back to Autism released
[1]The documentary about Margret Ericsdottir's efforts to support her non-speaking autistic son, Keli Thorsteinsson, was released. Kate Winslet served as narrator, and the production brought Winslet and Ericsdottir together.
Products and positioning
A strengths-based autism advocacy organization that uses personal storytelling, public education, publishing, and partnerships to challenge narrow perceptions of autistic people, especially non-speaking autistic people.
Book · 2012
The Golden Hat: Talking Back to Autism
A 2012 book published by Simon & Schuster by Kate Winslet and the Golden Hat Foundation. It combines correspondence between Winslet and Margret Ericsdottir with personal statements from celebrities and contributions from Keli Thorsteinsson. The book presents autism through themes of communication, family experience, and the importance of recognizing abilities that may be obscured by non-speaking communication.
Cause-related product partnership · 2011
Golden Hat-themed Lancôme cosmetics collection
A gold-themed makeup collection created through the foundation's 2011 partnership with Lancôme. The collaboration was designed to raise awareness and direct a portion of proceeds toward the Golden Hat Foundation.
Marketing campaigns
- 2011Lancôme Golden Hat cosmetics partnership
International
The foundation collaborated with Lancôme on a gold-themed makeup collection. The partnership used a mainstream beauty product to increase visibility for the foundation and generate support through a share of proceeds.
Outcome. The collection provided a documented cause-marketing and fundraising vehicle; the available source does not quantify proceeds or longer-term impact.
Brand decisions
2011
Use a consumer-brand partnership for fundraisingOtherBackground
The foundation sought to broaden awareness and support beyond documentary and advocacy audiences.
Action taken
It partnered with Lancôme on a gold-themed cosmetics collection, with part of the proceeds intended for the foundation.
Aftermath
The partnership connected the foundation's symbolic identity with a commercial product campaign. No financial results are provided in the reference material.
2010
Adopt a strengths-focused autism advocacy missionStrategyBackground
The foundation was created after Winslet and Ericsdottir worked together on a documentary about autism, communication, and the experience of a non-speaking autistic person.
Action taken
The organization positioned its mission around changing public perceptions by emphasizing autistic abilities and potential.
Aftermath
This mission became the basis for its documentary-related advocacy, brand partnerships, and publishing activity.
Sources2 sources
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