Golf Plus

Golf Plus is a French specialist retailer of golf equipment, founded in 1982 by Patrick Schmidlin. It began as a multi-sports store in Paris under the name Sport Plus, selling tennis, windsurfing and golf gear, but quickly refocused on golf as the sport grew in popularity. The first dedicated boutique opened in Paris, followed by a second store in Cannes in 1986 and a third in Saint-Cloud the following year, which included a repair workshop and custom club fitting. Further expansion came in 1991 and 1992 with two additional boutiques on Boulevard Péreire in Paris. Today Golf Plus describes itself as the leading specialist distributor of golf equipment in France, with 36 stores including one in Belgium and six fitting centres. The company employs more than 100 people and carries over 180 brands. Its product range covers clubs, balls, bags, trolleys, shoes, GPS watches, training aids, clothing and accessories, catering to golfers of all levels. The retailer offers custom club fitting, repair workshops, a loyalty programme, and flexible payment options including PayPal and Alma instalments. Golf Plus operates both physical stores and an e-commerce website at golfplus.fr, offering free in-store pickup and delivery to pickup points across France. The company positions itself on expertise, service and competitive pricing, with the tagline 'Achat matériel de golf au meilleur prix' (buy golf equipment at the best price). Its fitting centres, such as those at Île Fleurie (Chatou), Ozoir La Ferrière and Guérande, allow customers to test clubs before purchase. The retailer also runs a trade-in programme for used clubs, issuing store credit valid for one year. As a private company, Golf Plus remains independent and is not listed on any stock exchange. Its long history and nationwide network make it a prominent player in the French golf retail market.

Golf Plus was founded in September 1982 in Paris by Patrick Schmidlin under the name Sport Plus. Initially a multi-sports store selling tennis, windsurfing and golf equipment, it quickly specialised in golf as Schmidlin saw strong development potential in the sport. The first boutique, a 20 m² shop in Paris, expanded rapidly. In 1986 a second store opened in Cannes, followed in 1987 by a third in Saint-Cloud, which included a repair workshop and custom club fitting service. The success continued, and in 1991 and 1992 two new boutiques opened on either side of the Boulevard Péreire store in Paris, one of which specialised in a concept unique in France at the time. Over the following decades Golf Plus expanded its network across France. By the 2010s it had become the leading specialist golf retailer in the country, with 18 points of sale in France and one in Belgium according to an earlier company history. More recently, the company has grown to 36 stores, including one in Belgium and six fitting centres. It employs over 100 staff and carries more than 180 brands. The retailer has also developed a strong online presence through its e-commerce site golfplus.fr, offering free delivery to pickup points and in-store pickup. Golf Plus has continually invested in services such as custom fitting, repair workshops, a loyalty programme, and flexible payment options. Its fitting centres, including those at Île Fleurie (Chatou), Ozoir La Ferrière and Guérande, allow customers to test equipment before buying. The company also offers a trade-in programme for used clubs, providing store credit valid for one year. As of the latest information, Golf Plus remains a private, independent company headquartered in Paris.

• 1992

  Another boutique opens on Boulevard Péreire, Paris.

• 1991

  New boutique opens on Boulevard Péreire, Paris.

• 1987

  Third store opens in Saint-Cloud with repair workshop and custom club fitting.

• 1986

  Second store opens in Cannes.

• 1982

  Founded as Sport Plus in Paris by Patrick Schmidlin.

Specialist golf retailer offering expert advice, custom fitting and competitive prices across France and Belgium.

• Golf clubs

• Golf balls

• Golf bags

• Trolleys

• Golf shoes

• GPS watches

• Training aids

• Golf apparel

• Accessories

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