Golf Wang
Corporate brand
UnclaimedAn American streetwear label founded by Tyler, the Creator, recognized for vivid colors, graphic design, footwear collaborations, and a playful subcultural identity.
Last updated August 21, 2026
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Overview
Golf Wang is an American streetwear and lifestyle brand founded by musician and designer Tyler, the Creator. The label emerged from the Los Angeles creative collective Odd Future Wolf Gang Kill Them All, commonly known as Odd Future, which Tyler co-founded. Its name is a spooneristic reworking of the collective's name and reflects the brand's close early association with Odd Future's music, skate, fashion, and visual culture. The brand's first lookbook, Holiday 1991, appeared in December 2011, during the period when Golf Wang was still strongly identified with Odd Future. Early products translated the collective's irreverent visual language into apparel and accessories, using saturated colors, cartoon-like graphics, unconventional motifs, and deliberately informal styling. Golf Wang's appeal was closely connected to Tyler's public persona and to a generation of consumers interested in music-led fashion, skateboarding, internet culture, and independent labels rather than conventional luxury branding. In 2013, Golf Wang publicly separated its identity from Odd Future and began presenting itself as a distinct fashion business. This transition allowed the label to develop its own product direction while retaining the colorful, playful, and often intentionally eccentric design approach associated with Tyler. The company expanded from graphic clothing into footwear, jewelry, accessories, and collaborative products. Its early footwear partnership with Vans ran from 2013 to 2016. Tyler later said that the relationship ended because he wanted greater creative freedom. Golf Wang's most influential footwear development came through its collaboration with Converse. Introduced at the brand's 2016 Made LA runway presentation, GOLF le FLEUR* began as a footwear project and became a major extension of Tyler's design language. The line reinterpreted Converse silhouettes through flower imagery, distinctive color palettes, custom materials, and a more polished lifestyle positioning. It later expanded into apparel, fragrances, accessories, and collaborations with other companies. By December 2021, GOLF le FLEUR* was being presented as a standalone luxury lifestyle and apparel label rather than simply a Golf Wang product line. The broader Golf Wang collaboration history includes projects with SUICOKE, Levi Strauss & Co., Lacoste, Jeni's Splendid Ice Creams, and Japanese fragrance label retaW. These projects demonstrated the brand's willingness to move beyond standard streetwear categories into footwear, workwear, food, fragrance, and lifestyle goods. The 2016 Made LA show also established Golf Wang as a fashion-show participant, using a see-now, buy-now model in which viewers could pre-order pieces shortly after the presentation. Retail has been central to the brand's identity. Golf Wang products were initially sold through the Odd Future store on Fairfax Avenue in Los Angeles. After that store closed, Tyler opened a dedicated Golf Wang flagship known as GOLF at 350 North Fairfax Avenue in October 2017. The store included an indoor skating bowl and served as both a retail space and a physical expression of the brand's skate-oriented culture. Additional stores opened in New York in 2022 and London's Soho district in 2023. Reference material also reports a Sydney opening in 2025, which would represent the brand's first permanent retail presence in the Southern Hemisphere. Golf Wang remains associated with Tyler, the Creator's design direction and continues to operate as a private, independent-minded fashion label. Its market position combines accessible luxury cues with streetwear distribution and strong creator authorship. The brand's principal differentiators are its highly recognizable color use, playful graphics, limited and collaborative releases, and connection to Tyler's music and broader creative world.
History
Golf Wang was established in Los Angeles by Tyler, the Creator in 2011. Its origins are inseparable from Odd Future Wolf Gang Kill Them All, the music and creative collective that Tyler helped establish. The brand name is a playful reversal of words from the collective's name. Golf Wang initially functioned as part of the broader Odd Future ecosystem, sharing its audience, imagery, and retail infrastructure. The first documented lookbook, Holiday 1991, was released on December 11, 2011. Early products centered on graphic streetwear, including colorful tops, sweatshirts, headwear, and accessories. The label's visual language relied on bright color combinations, expressive graphics, irreverent references, and a deliberately youthful tone. This differentiated it from more restrained contemporary menswear and helped it attract consumers who encountered the brand through Tyler's music and Odd Future's online and live presence. Golf Wang became more independent in 2013, when it publicly separated from Odd Future. The shift marked an important change in business identity: Golf Wang could continue to draw on Tyler's creative world while developing as a standalone fashion label. During this period, the company broadened its product range and established a footwear partnership with Vans. The Vans relationship lasted from 2013 to 2016, after which Tyler said the brand moved on because it wanted more creative control. In 2016, Golf Wang entered a more formal fashion presentation environment with its runway debut at Made LA. The presentation combined clothing, live performance, skate-oriented staging, and an immediate pre-order model. It also introduced the GOLF le FLEUR concept, which developed into a footwear collaboration with Converse. Public releases began in 2017 with a flower-themed reinterpretation of the Converse One Star. Subsequent releases used multiple named colorways, revised construction details, alternative materials, and additional Converse silhouettes. GOLF le FLEUR* became a significant creative branch of Tyler's fashion activity. Its releases included the Uno, Ana, and Momo versions, as well as Industrial, Velvet, and other themed treatments. The line also expanded beyond shoes. Notable projects included the GOLF le COSTE* apparel collection with Lacoste, fragrance and candle work with retaW, and further lifestyle collaborations. By late 2021, GOLF le FLEUR* was being positioned as a standalone luxury lifestyle and apparel label, although it retained a clear conceptual relationship with Golf Wang. Golf Wang's collaboration program broadened across categories. With SUICOKE, it produced KAW-CAB sandals in 2017 and later releases including additional KAW-CAB and DEPA-CAB versions. With Jeni's Splendid Ice Creams, it developed the Snowflake flavor in 2019 and Pluto Bleu in 2020. A Levi Strauss & Co. collaboration released in 2020 for 501 Day included a vintage-fit trucker jacket and 501 '93 jeans in ecru denim with rainbow-colored polka dots. These projects showed how the brand used its visual identity in products outside ordinary apparel. Retail development also shaped Golf Wang's public identity. An Odd Future store on Fairfax Avenue was an early sales location for Golf Wang merchandise, but it closed in 2014. Tyler announced a dedicated GOLF flagship at 350 North Fairfax Avenue in 2017. The store opened on October 26 and included an indoor skating bowl, emphasizing the brand's connection to skate culture and experiential retail. A New York location opened on Howard Street in 2022, followed by a London Soho store in 2023. Reference material reports a Sydney store opening in 2025, with locally themed exclusive graphics. Golf Wang remains a private brand led creatively by Tyler, the Creator. It operates across clothing, footwear, accessories, jewelry, fragrance, collaborations, and physical retail. Its enduring identity rests on distinctive color, graphic experimentation, limited releases, and a close connection between fashion, music, and youth culture.
- 2023
London store opens
[1]The brand opens its first reported store outside the United States in London's Soho district.
- 2022
New York store opens
[1]Golf Wang opens a second GOLF storefront at 35 Howard Street in New York City.
- 2021
GOLF le FLEUR* is presented as a standalone label
[1]The sub-brand moves toward an independent luxury lifestyle and apparel identity.
- 2019
Industrial and Velvet GOLF le FLEUR* releases
[1]The footwear line expands through workwear-inspired Industrial products and quilted Velvet treatments.
- 2017
First GOLF le FLEUR* public release
[1]The Clearwater Converse One Star becomes the first publicly available GOLF le FLEUR* design.
- 2017
Los Angeles flagship opens
[1]The first dedicated GOLF store opens on North Fairfax Avenue with an indoor skating bowl.
- 2016
Made LA runway debut
[1]Golf Wang presents its first runway show at Made LA and previews the GOLF le FLEUR footwear concept.
- 2013
Golf Wang becomes independent from Odd Future
[1]The label publicly separates its brand identity from the Odd Future collective.
- 2011
Golf Wang is established
[1]Tyler, the Creator establishes Golf Wang in Los Angeles within the wider Odd Future creative environment.
- 2011
Holiday 1991 lookbook is released
[1]The brand publishes its first documented lookbook on December 11, introducing its early colorful streetwear direction.
Products and positioning
Creator-led, colorful, premium streetwear with strong links to music, skate culture, independent retail, and limited-edition collaborations.
Apparel · 2011
Golf Wang apparel
The core Golf Wang range includes graphic T-shirts, hoodies, sweatshirts, jackets, trousers, denim, and seasonal garments. Products typically use saturated colors, playful graphics, unusual motifs, and recognizable brand marks. The clothing is positioned within premium streetwear rather than traditional formal fashion, and releases are often organized around seasonal drops or limited collaborations.
Footwear and lifestyle · 2016
GOLF le FLEUR*
Originally a Tyler, the Creator and Converse footwear collaboration, GOLF le FLEUR* reworked Converse silhouettes with flower branding, distinctive colorways, custom soles, and materials such as velvet. The line later developed into a broader luxury lifestyle and apparel label with fragrance, accessories, and additional collaborations.
Footwear · 2017
SUICOKE collaborations
Golf Wang collaborated with Japanese sandal company SUICOKE on KAW-CAB sandals, including initial Mocha and Lemon Yellow colorways. Later releases included further KAW-CAB versions and the DEPA-CAB silhouette, extending the brand's colorful design language into technical sandal footwear.
Apparel collaboration · 2019
GOLF le COSTE*
GOLF le COSTE* was a Spring/Summer 2019 apparel collaboration between GOLF le FLEUR* and Lacoste. It used soft, light color names and a more polished sportswear vocabulary while retaining Tyler's preference for unusual color coordination and playful branding.
Denim and workwear · 2020
Levi's Golf Wang collaboration
Released for Levi's 501 Day in 2020, the collaboration paired a vintage-fit trucker jacket with 501 '93 jeans in ecru denim decorated with rainbow-colored polka dots. It applied Golf Wang's graphic and color sensibility to classic American denim forms.
Lifestyle goods · 2019
Golf Wang lifestyle collaborations
The brand has extended its identity into candles, fragrance-related products, ice cream, jewelry, and accessories. Examples include the Coldwater candle made with retaW and ice cream flavors created with Jeni's Splendid Ice Creams, illustrating Golf Wang's cross-category approach to collaborations.
Marketing campaigns
- 2023GOLF ACROSS THE POND
United Kingdom
The campaign accompanied the opening of the first reported GOLF store outside the United States in London's Soho district.
Outcome. Marked Golf Wang's reported entry into permanent physical retail in the United Kingdom.
- 2016Made LA runway presentation
United States
Golf Wang's Made LA presentation combined runway fashion, live music, skate-oriented staging, and immediate pre-order access. The show helped reposition the label from music-associated merchandise toward a more formal fashion presentation.
Outcome. Introduced the GOLF le FLEUR concept and strengthened the brand's fashion-industry profile.
Brand decisions
2021
Develop GOLF le FLEUR* as a standalone labelStrategyBackground
GOLF le FLEUR* had grown from a footwear collaboration into a wider platform for apparel, fragrance, accessories, and lifestyle products.
Action taken
The line was presented through an invite-only Los Angeles pop-up as a distinct luxury lifestyle and apparel brand.
Aftermath
GOLF le FLEUR* became a separate creative branch associated with Tyler while remaining related to the Golf Wang universe.
2016
Move from Vans to Converse footwear collaborationStrategyBackground
The Golf Wang and Vans partnership ran from 2013 to 2016. Tyler later described creative freedom as a reason for ending the relationship.
Action taken
Golf Wang moved its major collaborative footwear activity to Converse through the GOLF le FLEUR* concept.
Aftermath
The Converse partnership produced a recognizable family of footwear releases and helped GOLF le FLEUR* develop into a broader lifestyle label.
2013
Separate Golf Wang from Odd FutureStrategyBackground
Golf Wang initially operated closely alongside Odd Future and shared much of the collective's audience and cultural identity.
Action taken
The label publicly established itself as a distinct fashion brand.
Aftermath
The move enabled Golf Wang to pursue broader fashion collaborations and retail development while retaining its creator-led identity.
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