Good & Fruity

Good & Fruity was a confectionery brand produced by The Hershey Company. The candy was designed as a fruit-flavored counterpart to Good & Plenty, sharing a broadly similar small, oblong format while differing in its flavor profile and center. Earlier versions used a red licorice center beneath colored hard-candy shells, making the product distinct from the anise-flavored Good & Plenty line. The color of the shell originally supplied much of the flavor experience, while the interior remained consistently red and gummy. The recipe was revised around 1992. In that version, the interior became coordinated with the exterior color and flavor, creating a more explicitly fruit-oriented eating experience. The assortment included cherry, orange, lemon, lime, and blue raspberry flavors. This formula represented a move away from relying mainly on the shell for flavor differentiation and toward a candy in which both the shell and center contributed to the flavor associated with each color. Good & Fruity was absent from production for an extended period before returning to the Hershey Foods lineup in March 2008. The comeback version used a third recipe that differed from both the original and the 1992 formulation. Its center was closer to a jelly bean in texture and no longer contained red licorice. The brand name was also modernized from the earlier styling, “Good n' Fruity,” to “Good & Fruity,” replacing the word “n” with an ampersand. The revived product was not permanently retained in the portfolio. It went out of production again in mid-2018, leaving Good & Fruity as a discontinued Hershey confectionery brand. Because the available reference material does not identify a separate operating company, standalone website, financial results, executives, advertising campaigns, or international distribution network, the brand is best understood as a packaged candy product within Hershey’s broader confectionery portfolio rather than as an independently managed corporate brand.

Good & Fruity was created as a fruit-flavored companion to Good & Plenty, another Hershey-associated candy known for its similar shape. Unlike Good & Plenty, Good & Fruity used red licorice in its earlier formulation and was presented as a multicolored assortment of fruit-flavored pieces. Before 1992, each piece contained the same red gummy center. The outer hard shell supplied the visible color and much of the flavor distinction, so the internal component did not vary from one piece to another. Around 1992, Hershey changed the formulation so that the centers were matched to the colors and flavors of the shells. This revision made the candy more consistently fruit-oriented and supported a broader assortment of recognizable flavors, including cherry, orange, lemon, lime, and blue raspberry. The product was later removed from production for an extended period. It returned to the Hershey Foods lineup in March 2008, but the returning candy was not simply a restoration of the earlier formula. The third recipe moved closer to a jelly bean in texture and eliminated the red licorice component found in earlier versions. The product name was also adjusted: the earlier “Good n' Fruity” styling became “Good & Fruity,” using an ampersand. The 2008 version therefore represented both a recipe change and a packaging or naming refresh. It retained the central concept of an assortment of brightly colored fruit candies while changing the texture and center ingredients. The brand remained part of the Hershey confectionery range for a subsequent period, but production ended again in mid-2018. The available reference material does not document a later relaunch. No separate corporate entity, founder, executive team, public listing, standalone website, financial reporting, or detailed advertising history is identified for Good & Fruity. Its documented history is principally a product-development and portfolio history within The Hershey Company, marked by recipe changes, a 2008 return, and a later discontinuation.

• 2018

  Production discontinued again

  [1]Good & Fruityen.wikipedia.org

  Good & Fruity went out of production in mid-2018.

• 2008

  Brand returns to the Hershey lineup

  [1]Good & Fruityen.wikipedia.org

  Good & Fruity returned in March with a third recipe, a more jelly-bean-like center, and no red licorice.

• 1992

  Fruit-matched recipe introduced

  [1]Good & Fruityen.wikipedia.org

  The candy's centers were changed from a uniform red gummy filling to centers coordinated with the outer colors and flavors, producing a fruitier formulation.

A fruit-forward alternative to Good & Plenty, distinguished by bright colors, multiple fruit flavors, and a candy center whose composition changed across successive recipes.

• Fruit-flavored candy

  Good & Fruity

  A multicolored assortment of hard candies associated with fruit flavors and a center whose composition changed over the product's history. The earliest documented formulation used a consistent red gummy center under differently colored shells. A 1992 revision coordinated the center flavor with the shell color. The version reintroduced in 2008 used a softer, jelly-bean-like center and removed the red licorice ingredient. Flavors included cherry, orange, lemon, lime, and blue raspberry.

• 2018

  Second discontinuationOther

  Background

  The later version of Good & Fruity remained in production for a limited period after its 2008 return.

  Action taken

  The product was taken out of production in mid-2018.

  Aftermath

  The brand became a discontinued Hershey candy, with no later relaunch documented in the available reference material.

  Source

• 2008

  Reintroduction with a third recipeProduct launch

  Background

  Good & Fruity had been absent from production for an extended period before Hershey brought it back to its lineup.

  Action taken

  The reintroduced product used a center closer to a jelly bean, removed red licorice, and adopted the Good & Fruity spelling with an ampersand.

  Aftermath

  The product returned to the Hershey portfolio but was later discontinued again in 2018.

  Source

• 1992

  Reformulation to color-matched fruit centersGeneration change

  Background

  The earlier product used a common red gummy center while the shell provided the main visual and flavor variation.

  Action taken

  The centers were changed so that their colors and flavors corresponded to those of the outer shells.

  Aftermath

  The resulting candy was positioned as fruitier and offered a more internally differentiated assortment.

  Source

1. 1Good & Fruityen.wikipedia.org