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Good On You

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Good On You is a platform that rates fashion and beauty brands on their environmental, human rights, and animal justice track records.

Last updated September 16, 2026

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Overview

Good On You describes itself as the world's leading source for fashion and beauty brand ratings, pulling information together and using expert analysis to give each brand an easy-to-understand score. It states that its rating system and team of expert analysts only consider publicly available information, rating brands across three key pillars—people, the planet, and animals—using up to 1,000 publicly available data points. The organisation says its work contributes to UN Sustainable Development Goal 12 on sustainable production and consumption patterns, and that ethical pioneer Emma Watson supports its vision. It also publishes offers and discounts from highly rated brands assessed by its ratings system.

History

Good On You presents itself as a group of campaigners, fashion and beauty professionals, scientists, writers and developers who have come together to drive change in the fashion and beauty industries. It states that it is the world's leading source for fashion and beauty brand ratings, pulling information together and using expert analysis to give each brand an easy-to-understand score. The organisation says everything it does as a team contributes to UN Sustainable Development Goal 12, and that its work is also influenced by goals 5, 13, 14 and 15. It notes that ethical pioneer Emma Watson supports its vision. Good On You explains that its brand rating system and team of expert analysts only consider publicly available information, rating brands across up to 1,000 publicly available data points on three key pillars—people, the planet, and animals. It also publishes weekly offers and discounts from highly rated brands assessed by its ratings system.

Products and positioning

The world's leading source for fashion and beauty brand ratings, using only publicly available information.

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