GOOD Worldwide

GOOD Worldwide is a Los Angeles-based social-impact company whose activities span digital media, publishing, and consumer products. It grew out of GOOD, a media venture founded in 2006 by Ben Goldhirsh, Max Schorr, and Casey Caplowe. The founders positioned GOOD as an alternative to conventional media businesses: its editorial work focused on social, civic, environmental, and cultural issues, while its commercial model attempted to connect audience participation with charitable giving and mission-oriented partnerships. GOOD launched in 2006 through a combination of print publishing, digital media, events, and partnerships. Rather than relying primarily on conventional launch advertising, the company used marketing resources for launch parties and community-building activities. One early subscription model directed subscription fees to charities selected by subscribers, allowing readers to choose which organizations benefited. By 2009, advertising revenue was reported to have brought the magazine close to break-even, while the company was attracting more than two million monthly unique website visits and approximately 200,000 print readers. The organization expanded beyond the magazine through projects such as Reason Pictures and GOOD Digital. In 2008, it tested a name-your-own-price subscription initiative alongside the GOOD Sheet, a temporary weekly newsprint publication distributed through Starbucks. The sheets addressed public issues including health care and education. In 2009, Reason Pictures, GOOD Magazine, and GOOD Digital were consolidated under the GOOD Worldwide name. The company also announced a funding round and relationships involving Causes, Goodrec, and Govit, reflecting an effort to combine media, technology, civic participation, and social enterprise. GOOD acquired the social-networking service Jumo in 2011. The transaction extended the company’s interest in platforms designed to connect people with organizations and causes. In 2012, GOOD substantially reduced its magazine editorial staff while redirecting attention toward GOOD.is, its digital platform. Former editors and writers subsequently created the independent one-shot publication Tomorrow through Kickstarter. GOOD later returned to magazine publishing in 2015 with a redesigned format, and the magazine received a National Magazine Award in 2017. The company’s media portfolio broadened through the acquisition of Upworthy in 2017. Founded in 2012 by Eli Pariser and Peter Koechley, Upworthy became known for positive, highly shareable stories and later increased its emphasis on original reporting and editorial production. The brand was recognized among the Top 100 Social Brands in 2021 and was reported to reach more than 100 million people per month in 2024. GOOD Worldwide also entered consumer packaged goods through All In, formerly known as This Saves Lives. GOOD Worldwide acquired the snack brand in 2022. The business had originally been co-founded by Kristen Bell and was rebranded as All In in June 2025. Following the rebrand, the product line was described as USDA organic and allergen-free, with partnerships including Starbucks and Sprouts. The launch received $4 million in funding led by Obvious Ventures. By combining media brands with a mission-oriented consumer business, GOOD Worldwide operates as a portfolio of social-impact brands rather than solely as a traditional magazine publisher.

GOOD Worldwide originated with GOOD, a media venture established in 2006 by Ben Goldhirsh, Max Schorr, and Casey Caplowe. Goldhirsh, the son of Inc. magazine founder Bernie Goldhirsh, assembled a young founding team and developed a publication intended to address social, political, environmental, and cultural issues through an optimistic, participatory editorial model. GOOD launched in the fall of 2006 and used events and launch parties in place of a conventional advertising-heavy introduction. Its early business model attempted to connect publishing with philanthropy. Subscription fees were directed entirely to charities, with subscribers choosing the beneficiary organization. Advertising was expected to support the operation, and by 2009 the magazine was described as approaching break-even through advertising revenue. The company also developed digital and audiovisual operations, including GOOD Digital and Reason Pictures. In 2008, it tested a three-month name-your-own-price campaign and introduced the GOOD Sheet, a limited weekly newsprint distributed through Starbucks and devoted to individual public-policy subjects such as health care and education. In 2009, Reason Pictures, GOOD Magazine, and GOOD Digital were consolidated under the GOOD Worldwide name. At the same time, the company announced a Series A funding round and relationships with Causes, Goodrec, and Govit. Its digital site was reported to attract more than two million unique visitors monthly, while the print magazine reached roughly 200,000 readers. GOOD expanded its technology and civic-participation ambitions in 2011 through the acquisition of Jumo, a social network designed to connect people with organizations and causes. The company changed direction in 2012 when most magazine editors were dismissed and management emphasized GOOD.is. Former GOOD staff later raised money on Kickstarter for Tomorrow, a one-shot magazine. GOOD resumed magazine publication in 2015 with a new design and format. Nancy Miller joined as editor-in-chief in 2016, and the magazine won a National Magazine Award in 2017. GOOD Worldwide’s portfolio then expanded through Upworthy, which it acquired in 2017. Upworthy had been founded in 2012 by Eli Pariser and Peter Koechley and initially built its audience by highlighting existing online material. It later moved toward more original editorial work. The brand was recognized among the Top 100 Social Brands in 2021 and reported a monthly reach exceeding 100 million people in 2024. Upworthy experienced a significant staffing reduction in 2018, when 31 employees were laid off; CEO Charlie Wilkie resigned and Pariser left the board. The company subsequently broadened beyond media. In 2022 it acquired This Saves Lives, a consumer snack brand originally co-founded by Kristen Bell. The business was renamed All In in June 2025, with a changed formula and claims of USDA organic and allergen-free certification. All In has been associated with Starbucks and Sprouts, and its launch received $4 million in funding led by Obvious Ventures. GOOD Worldwide therefore combines purpose-driven media brands, digital audience businesses, publishing, and consumer snacks under a social-impact-oriented corporate identity.

• 2025

  All In rebrand

  [1]GOOD Worldwideen.wikipedia.org

  This Saves Lives was rebranded as All In, with a revised product formula and new product positioning.

• 2022

  This Saves Lives acquisition

  [1]GOOD Worldwideen.wikipedia.org

  GOOD Worldwide acquired the purpose-driven snack brand later renamed All In.

• 2017

  Upworthy acquisition and magazine award

  [1]GOOD Worldwideen.wikipedia.org

  GOOD Worldwide acquired Upworthy, while GOOD Magazine received a National Magazine Award.

• 2015

  Magazine relaunch

  [1]GOOD Worldwideen.wikipedia.org

  GOOD resumed magazine publication with a redesigned format.

• 2012

  Digital refocus

  [1]GOOD Worldwideen.wikipedia.org

  The company reduced its magazine editorial staff while emphasizing GOOD.is.

• 2011

  Jumo acquisition

  [1]GOOD Worldwideen.wikipedia.org

  GOOD Worldwide acquired the social-networking service Jumo.

• 2009

  GOOD Worldwide is formed

  [1]GOOD Worldwideen.wikipedia.org

  GOOD consolidated Reason Pictures, GOOD Magazine, and GOOD Digital into a single organization.

• 2008

  Name-your-own-price and GOOD Sheet experiments

  [1]GOOD Worldwideen.wikipedia.org

  GOOD tested flexible subscription pricing and distributed a temporary weekly newsprint publication through Starbucks.

• 2006

  GOOD is founded and launched

  [1]GOOD Worldwideen.wikipedia.org

  Ben Goldhirsh, Max Schorr, and Casey Caplowe founded GOOD, which launched in the fall with print, digital, and event-based activities.

A mission-oriented media and consumer-brand platform focused on constructive storytelling, civic participation, social impact, and purpose-linked products.

• Media · 2006

  GOOD

  GOOD is the core media brand associated with GOOD Worldwide. It publishes online editorial material through GOOD.is and has historically operated through a combination of digital journalism, print publishing, events, and social-impact projects. Its coverage and brand identity emphasize constructive approaches to public issues, civic participation, culture, and social change.

• Print publishing · 2006

  GOOD Magazine

  GOOD Magazine was the company’s original flagship print publication. It used editorial features and issue-based storytelling to explore social, environmental, political, and cultural topics. After a period of reduced publication and an editorial restructuring in 2012, the magazine returned in 2015 with a redesigned format and later received a National Magazine Award.

• Digital media

  GOOD.is

  GOOD.is is the online news and editorial site associated with GOOD Worldwide. The company emphasized the site during its 2012 strategic shift away from the earlier magazine-centered structure. The platform extends GOOD’s original mission into digital storytelling and online audience engagement.

• Digital media · 2012

  Upworthy

  Upworthy is a media brand focused on positive and socially relevant stories. Founded by Eli Pariser and Peter Koechley in 2012, it initially curated and promoted material from elsewhere on the internet before moving toward more original content. It became part of GOOD Worldwide in 2017 and was reported to reach more than 100 million people per month in 2024.

• Consumer snacks

  All In

  All In is GOOD Worldwide’s consumer snack brand. It was acquired in 2022 under the former name This Saves Lives and rebranded in June 2025. The updated brand was described as using a changed formula and carrying USDA organic and allergen-free certification. It has been associated with retail and food-service partnerships including Starbucks and Sprouts.

• 2008Name-your-own-price subscription campaign

  United States

  GOOD experimented with a three-month subscription campaign in which customers could determine the price they paid, testing an alternative to conventional magazine pricing.

  Outcome. The campaign was a limited experiment; the available reference material does not provide a definitive financial or audience result.

  Source
• 2008GOOD Sheet

  United States

  GOOD distributed a limited-time weekly newsprint through Starbucks, with individual editions focused on public issues such as health care and education.

  Outcome. The initiative was presented as an experimental editorial and distribution project; no definitive performance result is provided.

  Source
• 2006Launch events

  United States

  GOOD used launch parties and community events as a central part of its introduction, directing marketing resources toward audience participation rather than relying solely on traditional advertising.

  Outcome. The events supported the initial public launch of the GOOD media brand; specific attendance and financial results are not available.

  Source

• 2022

  Acquisition of This Saves LivesM&A

  Background

  GOOD Worldwide sought to extend its social-impact portfolio beyond publishing and digital media.

  Action taken

  The company acquired the snack brand This Saves Lives.

  Aftermath

  The business was later reformulated and rebranded as All In in June 2025.

  Source

• 2017

  Acquisition of UpworthyM&A

  Background

  Upworthy had developed an audience around positive, highly shareable social-impact stories.

  Action taken

  GOOD Worldwide acquired Upworthy and added it to its media portfolio.

  Aftermath

  Upworthy continued as a GOOD Worldwide media brand and later increased its emphasis on original content.

  Source

• 2012

  Shift from magazine publishing toward digital mediaStrategy

  Background

  GOOD faced a changing media environment and maintained both a print magazine and the GOOD.is website.

  Action taken

  Most magazine editors were dismissed and resources were redirected toward GOOD.is.

  Aftermath

  Former staff created the one-shot magazine Tomorrow through Kickstarter, while GOOD later resumed magazine publication in 2015.

  Source

• 2011

  Acquisition of JumoM&A

  Background

  Jumo was a social-networking service intended to connect people with organizations and causes.

  Action taken

  GOOD Worldwide acquired Jumo.

  Aftermath

  The acquisition extended GOOD’s interest in digital platforms for civic and nonprofit engagement, although the available material does not describe the later operating outcome.

  Source

• 2009

  Consolidation under GOOD WorldwideStrategy

  Background

  The company operated several related activities, including Reason Pictures, GOOD Magazine, and GOOD Digital.

  Action taken

  GOOD consolidated those activities into a single GOOD Worldwide organization and pursued funding and partnerships with civic-technology and social-impact ventures.

  Aftermath

  The consolidation created the corporate structure that later housed the GOOD and Upworthy media brands and the All In consumer business.

  Source

1. 1GOOD Worldwideen.wikipedia.org
2. 2GOOD official websitegood.is