Good360
Corporate brand
UnclaimedGood360 is a United States 501(c)(3) charitable organization that connects donated goods with nonprofit organizations and communities in need.
Last updated August 26, 2026
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Overview
Good360 is a United States-based 501(c)(3) charitable organization headquartered in Alexandria, Virginia. Its work centers on redirecting donated products to nonprofit organizations and communities that need material assistance. Rather than operating primarily as a conventional consumer-facing product brand, Good360 functions as an intermediary in the charitable-goods ecosystem: it works with companies that have products to donate and with nonprofit partners that can distribute those products to people and communities experiencing hardship. The organization was established in 1983 under the name Gifts In Kind International. Its original identity reflected the practice of accepting goods in kind from businesses and making them available through charitable organizations. In 2011, the organization adopted the Good360 name, a rebranding that presented its mission in broader terms and emphasized the positive social impact of matching surplus or donated goods with community needs. Good360's activities encompass the intake, coordination, and distribution of donated merchandise. The goods handled through its network can support a range of charitable and community purposes, including disaster response, poverty relief, and assistance for people affected by other difficult circumstances. Its model allows companies to contribute products that might otherwise remain unused while giving nonprofit organizations access to practical goods for the populations they serve. The organization has reported distributing more than $14 billion in donated goods globally over the course of its operations. During the COVID-19 pandemic, Good360 helped distribute more than $175 million in donations through its nonprofit network to communities affected across the United States. These figures describe the value of goods distributed rather than conventional commercial sales, and they illustrate the scale of Good360's role as a logistics and charitable-distribution intermediary. Good360 has also received recognition in the nonprofit sector. Forbes ranked it the sixth-largest charity in the United States in 2021, according to the organization's Wikipedia profile. Carly Fiorina served as chair from 2012 through 2015. Good360 remains an active nonprofit organization whose identity is associated with corporate product donations, nonprofit distribution partnerships, and the movement of goods to underserved communities.
History
Good360 traces its origins to 1983, when it was established as Gifts In Kind International. The organization was created around a charitable-distribution model in which businesses could donate products and nonprofit organizations could place those products into communities where they were needed. This approach differs from a traditional cash-grant charity: the central resource is physical merchandise, and the organization's role includes coordinating the relationship between donors, nonprofit recipients, and people facing hardship. Over time, Gifts In Kind International developed into a large-scale intermediary for donated goods. Its work addressed a recurring problem for companies with excess, discontinued, or otherwise available inventory: products can have substantial practical value even when they are no longer suited to ordinary commercial distribution. By connecting such goods with nonprofit organizations, the charity enabled businesses to contribute in-kind support while helping charitable groups obtain supplies for their programs and constituents. In 2011, the organization changed its name to Good360. The rebrand replaced the narrower Gifts In Kind International identity with a name intended to communicate the broader social value of the organization's work. The Good360 identity became associated with the distribution of donated merchandise through a network of nonprofit partners in the United States and internationally. Carly Fiorina served as the organization's chair between 2012 and 2015. Her tenure is one of the publicly documented leadership milestones in Good360's history. The organization continued to expand the reported scale of its distribution activity, ultimately stating that it had delivered more than $14 billion in donated goods around the world. The COVID-19 pandemic highlighted the role of material-distribution organizations in emergency response. Good360 helped route more than $175 million in donations through its nonprofit network to communities across the United States that were affected by the pandemic. The response illustrated how the organization's established relationships with corporate donors and charitable recipients could be used during a nationwide crisis, when communities faced shortages and heightened demand for basic goods. In 2021, Forbes ranked Good360 as the sixth-largest charity in the United States. The ranking reflected the organization's scale within the nonprofit sector, although Good360's reported distribution totals represent the value of donated products rather than commercial revenue or sales. Today, Good360 remains an active 501(c)(3) nonprofit organization focused on product donations, nonprofit partnerships, disaster response, and the distribution of goods to people and communities in need.
- 2021
Forbes charity ranking
[1]Forbes ranked Good360 as the sixth-largest charity in the United States.
- 2020
Pandemic-response distribution
[1]Good360 helped distribute more than $175 million in donated goods through its nonprofit network to communities affected by COVID-19 in the United States.
- 2015
Carly Fiorina concludes chair tenure
[1]Carly Fiorina's documented term as chair ended.
- 2012
Carly Fiorina begins chair tenure
[1]Carly Fiorina became chair of Good360.
- 2011
Name changed to Good360
[1]Gifts In Kind International adopted the Good360 name as part of a broader presentation of its donated-goods and community-support mission.
- 1983
Organization founded as Gifts In Kind International
[1]The charitable organization was established under the name Gifts In Kind International to facilitate the distribution of donated goods through nonprofit organizations.
Products and positioning
A nonprofit intermediary that converts corporate product donations into practical support for charitable organizations and communities in need.
In-kind charitable donations · 1983
Donated consumer goods
Good360 coordinates the donation and redistribution of physical products supplied by companies. These goods are made available to nonprofit organizations, which use them to support people and communities experiencing poverty, disasters, or other forms of hardship. The organization operates as a distribution intermediary rather than as a conventional retailer.
Emergency charitable support
Disaster and pandemic-response donations
Good360 uses its donor and nonprofit relationships to move donated products during emergencies. Its COVID-19 response included more than $175 million in donations distributed through its network to affected communities across the United States.
Brand decisions
2011
Rebrand from Gifts In Kind International to Good360StrategyBackground
The organization had operated since 1983 under the Gifts In Kind International name while coordinating donated goods for nonprofit distribution.
Action taken
It adopted the Good360 name, presenting its mission through a broader identity focused on the positive community impact of donated goods.
Aftermath
Good360 became the organization's continuing public name and is associated with its national and international product-distribution network.
Recent events
Reported
Aquasana partners with Good360 to distribute water filters[3]
Aquasana announced a partnership with Good360 to distribute 30,000 water filters to communities in need, including Native American families.
Nike announces partnership to donate healthcare supplies[4]
Nike announced a partnership with Good360 in the US and local organisations across Europe to donate more than 140,000 pieces of footwear, apparel and equipment for frontline healthcare workers.
Reported
Nike announces healthcare-worker donations with distribution partners[5]
Nike announced that 32,500 pairs of Nike Air Zoom Pulse sneakers would be given to healthcare systems in the United States and Europe, and said it would partner with Good360 in the United States and local organizations in Europe to donate footwear, apparel and equipment globally.
Reported
Nike and Good360 partner to distribute donations to healthcare workers[6]
Nike partnered with nonprofit Good360 to distribute footwear, apparel, and equipment donations to healthcare workers, including Nike’s complete 32,500-pair Air Zoom Pulse inventory.
Sources6 sources
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