GOODENOUGH

GOODENOUGH is a Japanese streetwear brand founded around 1990. It began when the skate shop SKATE THING approached Hiroshi Fujiwara about making T-shirts. The founding members were Fujiwara, SKATE THING, Toru Iwai, and Mizutsugi, with Fujiwara conceiving the brand name. For many years the designer was not publicly identified; Fujiwara later explained that he withheld his name so that people would judge the clothing on its own merits rather than on his reputation. The brand became a central part of the Ura-Harajuku street fashion movement. It suspended activities suddenly in 1998 for about half a year, resumed in 1999, launched a second line called RESONATE GOODENOUGH in 2004, and ended in 2017. GOODENOUGH is regarded as one of the foundational labels of Japanese streetwear, influencing later brands and the global perception of Tokyo as a street fashion capital.

GOODENOUGH was founded around 1990 in Japan. Its origin lies in a conversation between the skate shop SKATE THING and Hiroshi Fujiwara, who was asked to create T-shirts. The founding members were Fujiwara, SKATE THING, Toru Iwai, and Mizutsugi, and the brand name was devised by Fujiwara. For a long period the designer behind the brand was not publicly disclosed. Fujiwara explained that he chose anonymity because if he were known as the designer, people would not look at the clothes themselves; some would buy regardless, while others who disliked him would ignore the brand. He wanted to remove that bias. The brand became a key part of the Ura-Harajuku street fashion scene, which emerged around the Harajuku district of Tokyo in the 1990s and became globally influential. In 1998 the brand suddenly suspended activities, a pause that lasted about half a year. It resumed in 1999. In 2004 a second line, RESONATE GOODENOUGH, was launched. The brand finally ended in 2017. Over its lifetime GOODENOUGH helped define the aesthetic and cultural credibility of Japanese streetwear, bridging skateboarding, music, and fashion.

• 2017

  Brand ended.

• 2004

  Second line RESONATE GOODENOUGH launched.

• 1999

  Brand resumed activities.

• 1998

  Brand suddenly suspended activities for about half a year.

• 1990

  Brand founded.

Pioneering Japanese streetwear label rooted in Ura-Harajuku skate and music culture.

• GOODENOUGH main line

  Core streetwear apparel.

• RESONATE GOODENOUGH

  Second line launched in 2004.

1. 1GOODENOUGH - Wikidatawikidata.org
2. 2グッドイナフ (ファッションブランド) - Wikipediaja.wikipedia.org