GoodOaks Homecare
Corporate brand
UnclaimedAward-winning UK homecare provider offering visiting and live-in care through a network of local branches.
Last updated September 26, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
GoodOaks Homecare is a United Kingdom-based homecare provider that delivers visiting homecare and live-in care to people who wish to remain safe, independent and comfortable in their own homes. The company describes itself as founded by care professionals and positions itself as a small, locally owned care group that combines regulated care standards with a personal, community-focused approach. Its services range from short weekly visits of around 30 minutes to round-the-clock live-in support, with care professionals assisting with morning and evening routines, meal preparation, medication, home help and companionship. GoodOaks operates through a network of local branches, each staffed by small teams of carefully selected care professionals. The company emphasises what it calls the "GoodOaks Way," built around its PRIDE values — Professionalism, Respect, Integrity, Dedication and Empathy — and around treating its care professionals as well as it treats clients. It states that its mission is to be the go-to provider of quality care at home by valuing, developing and rewarding the caring people who work with it. GoodOaks highlights several differentiators on its website. It says it is award-winning and regulated, noting that it was a Grand Prix winner at the 2025 Home Care Awards and that its care standards are CQC regulated. It markets a "Mum Test" standard, meaning small local teams of carers it would trust with its own loved ones. Clients can book private GP appointments online at no additional cost, 365 days a year. The company also describes itself as surprisingly affordable, offering flexible care plans where clients only pay for what they need. Beyond direct care, GoodOaks publishes guidance content for families, including advice on talking to a parent about memory loss or dementia. It also expresses a commitment to reducing the homecare sector's climate impact, using technology such as apps that let family members read care professionals' notes and systems that track care miles for carbon offsetting — while stressing that it is a people company rather than a technology company.
History
GoodOaks Homecare is a UK-based homecare provider. According to its own account, the company was founded by care professionals, evolving "from caregiving to leaders in care." It describes itself as an award-winning homecare company focused on providing quality care to individuals in their own homes, and it has built its identity around the principle that stepping through a client's front door is a privilege carrying a responsibility to protect the client and provide what they need with respect, empathy and warmth. The company has developed a distinctive operating culture known as the "GoodOaks Way." Central to this is the idea that employing caring people and caring for them with the same principles applied to clients is key to the culture. GoodOaks states that being a respectful, ethical employer — giving care professionals certainty in their income, work schedules and ability to progress their careers — enables it to provide its unique style of care. Its PRIDE values (Professionalism, Respect, Integrity, Dedication and Empathy) guide recruitment and rewards, and its stated mission is to be the go-to provider of quality care at home by valuing, developing and rewarding the caring people who work with it. GoodOaks delivers care through a network of local branches, each built around small, local teams of carefully selected caring professionals. Its service model spans visiting homecare — from 30 minutes a week to round-the-clock support — and fully managed, CQC-regulated live-in care, with one-to-one bespoke support matched to clients' routines and needs. The company says it carefully matches clients and carers to form enabling, life-affirming caring relationships. In terms of recognition, GoodOaks states that it was a Grand Prix winner at the 2025 Home Care Awards and that its care standards are CQC regulated. It markets a "Mum Test" standard, meaning small local teams of carers it would trust with its own loved ones, and offers clients private GP appointments online at no additional cost, 365 days a year. It positions itself as surprisingly affordable, noting that as a small, locally owned care group it can offer great value, with clients only paying for what they need. GoodOaks also engages in public education and thought leadership for families, publishing guidance such as how to talk to a parent about memory loss or dementia. It expresses concern about the homecare sector's climate impact and uses technology — including apps that let family members read care professionals' notes and systems that track care miles for carbon offsetting — while emphasising that it is decidedly not a tech company but a people company.
GoodOaks Homecare is founded by care professionals, according to the company's own account.
GoodOaks is named a Grand Prix winner at the 2025 Home Care Awards.
Products and positioning
Award-winning, CQC-regulated, locally owned homecare group offering flexible visiting and live-in care with a people-first, 'GoodOaks Way' culture.
Visiting Homecare
Flexible homecare visits from 30 minutes a week to round-the-clock support, provided by local, friendly and well-trained care professionals. Help includes morning and evening routines, meal preparation, medication, home help and companionship.
Live-in Care
Fully managed, CQC regulated live-in care professionals providing one-to-one, bespoke support that fits around clients' lives and routines, with careful client-carer matching.
Private GP Appointments
Clients can book online GP appointments at no additional cost, 365 days a year.
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/goodoaks-homecare · Editorial policy · How profiles are compiled