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Goodr is an active eyewear brand founded in 2015 to make affordable, stylish, performance running sunglasses.

Last updated September 15, 2026

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Overview

Goodr is an active eyewear brand that describes itself as offering "Active Eyewear for Anyone." According to its About Us page, goodr was created in 2015 to solve a problem: running sunglasses were expensive, ugly, and over-engineered, so the brand set out to design running sunglasses that were affordable, stylish, and all performance. The brand states that every product it creates must speak to its "F's": fun, fashionable, functional, and 'ffordable. Its product line includes OG, CIRCLE G, MACH G, PANO G, SLATE G, BOLT G, and SONIC G styles, with listed prices ranging from $30 to $45, and it also offers licensed designs such as Philadelphia Union and Ohio State sunglasses.

History

According to goodr's About Us page, in 2015 goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, the brand set out to design a pair of running sunglasses that were affordable, stylish, and all performance. The page states that goodr was born from this effort. The brand describes its product philosophy as requiring every product to speak to its "F's": fun, fashionable, functional, and 'ffordable. It also describes its culture as existing to give people permission to be unabashedly themselves. The About Us page lists the "Original Six" sunglasses that started it all: OG Whiskey Shots With Satan, OG Iced By Yetis, OG Swedish Meatball Hangover, OG Flamingos On A Booze Cruise, OG Donkey Goggles, and OG Sunbathing With Wizards. The page also mentions the CULTURE goodr Podcast, hosted by goodr CEO Stephen Lease and Head of Learning and Development Shaun Tinney.

Products and positioning

Active eyewear for anyone; products must be fun, fashionable, functional, and affordable.

  • OG

    Original style, available in many colors, priced at $30.

  • CIRCLE G

    Style listed at $30.

  • MACH G

    Style listed at $40.

  • PANO G

    New style listed at $30.

  • SLATE G

    New style listed at $35.

  • BOLT G

    New color style listed at $45.

  • SONIC G

    New style listed at $45.

  • DOOP

    Philadelphia Union sunglasses with navy and gold frames and gold reflective lenses, priced at $40.

  • OH-IO™

    Licensed Ohio State Football sunglasses with scarlet and gray classic OG frames and polarized lenses, priced at $40.

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