Recent events
Recent events tied to this brand in public sources.
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2026
GoPro launches MISSION 1 PRO ILS interchangeable-lens camera
GoPro officially launched the MISSION 1 PRO ILS, a new model in the MISSION 1 series described as the world's smallest and most durable compact interchangeable-lens cinema camera. It weighs 197 grams, uses an M4/3 mount without electronic contacts, has a 50MP 1-inch sensor and GP3 processor, supports 8K60 and 4K240 video, and is priced at $699.99 ($599.99 for GoPro subscribers). Pre-orders opened, with global offline channel sales starting September 2. A free MISSION Monitor app for iPhone and iPad was also released.
2021
GoPro announces the HERO10 Black
GoPro announced and made available its new HERO10 Black flagship action camera, featuring a new GP2 processor and upgraded imaging and video capabilities.
2021
GoPro updates Hero9 Black firmware to support Open GoPro
GoPro updated Hero9 Black firmware to version 1.6, which will begin support for Open GoPro.
2021
GoPro introduces Open GoPro API
GoPro introduced the Open GoPro API, giving developers access to Hero9 Black features for integrating the camera with third-party technologies and applications.
2021
SailGP and GoPro announce Season 2 collaboration
GoPro joined SailGP as the official on-board action camera provider for Season 2, supplying cameras and mounting accessories to SailGP teams.
2021
SailGP and GoPro launch “What’s Your Next Adventure?” contest
SailGP and GoPro launched their season-long “What’s Your Next Adventure?” contest, inviting fans to share their next adventure for a chance to win prizes.
2021
GoPro wins 2021 Technology & Engineering Emmy Award
The National Academy of Television Arts and Sciences awarded GoPro the 2021 Technology & Engineering Emmy Award in the camera sensors and software stabilization category, recognizing its HyperSmooth video stabilization technology.
2020
GoPro introduces Remote camera controller
GoPro introduced its Remote accessory for operating compatible GoPro cameras. The article said it would first go on sale in North America and reach other markets in February 2021.
2020
GoPro renames GoPro Plus subscription
GoPro changed the name of its GoPro Plus subscription offering to GoPro.
2020
GoPro launches live streaming for Plus subscribers
GoPro launched a live streaming service that lets GoPro Plus subscribers stream from compatible GoPro cameras to GoPro.com.
2020
GoPro releases HERO8 Black firmware update
GoPro released HERO8 Black firmware adding HyperSmooth 2.0 High and Boost to more video settings and official webcam support for macOS; a Windows webcam utility beta was also made available.
2020
GoPro announces #GoProLiveIt virtual charitable event
GoPro announced its first virtual charitable event, #GoProLiveIt, scheduled for July 31 through August 2. GoPro said it would donate $1 for each qualifying social post tagged with #GoProLiveIt during that period, with donations shared across three charities.
2020
GoPro announces shift to direct website sales
GoPro said it would shift to selling directly through its website, while keeping retail stores in a small number of areas with many consumers.
2020
GoPro withdraws Q1 and full-year 2020 guidance
GoPro withdrew its Q1 and full-year 2020 guidance, citing global uncertainty related to the COVID-19 pandemic, and provided a preview of Q1 results.
2020
GoPro announces layoffs affecting more than 200 employees
GoPro said it would lay off more than 200 employees, over 20% of its workforce, as part of operating changes in response to the effects of the COVID-19 pandemic.
2020
GoPro appoints Aimée Lapic as Chief Digital Officer
GoPro appointed Aimée Lapic as Chief Digital Officer to lead direct-to-consumer growth initiatives spanning hardware, software, and subscription sales.
2020
GoPro announces global restructuring and consumer-direct shift
GoPro announced a strategic realignment toward a more efficient, profitable direct-to-consumer-centric business, including a $100 million reduction in 2020 operating expenses and plans for further expense reductions in 2021.
2020
GoPro launches media and lighting modules
GoPro launched new media-module and lighting-module accessories for video recording and vlogging.
2019
GoPro offers holiday discounts on Hero8 Black and related products
GoPro launched holiday deals, including a TradeUp price of $299.99 for the Hero8 Black, a $70 discount on the Hero7 Black, and a $50 discount on the Hero8 Black Bundle. The article states that the TradeUp offer was available in the United States and the listed European countries.
2019
GoPro lowers fourth-quarter financial guidance
GoPro reported that it lowered its fourth-quarter revenue and earnings expectations, citing production delays for its Hero8 Black camera.