Gordon Newey
Corporate brand
UnclaimedGordon Newey was a Birmingham-based British automobile manufacturer that produced Newey-Aster, Newey and G.N.L. vehicles from 1907 until the early 1920s.
Last updated August 31, 2026
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Overview
Gordon Newey was a British automobile manufacturer based in Birmingham, England, active from 1907 to the early 1920s. The business began as a motor-vehicle sales agency representing De Dion-Bouton, the Star Motor Company and Siddeley Autocar Company. It subsequently moved into vehicle production, initially using engines supplied by the French manufacturer Ateliers de Construction Mecanique l'Aster. These cars were marketed under the Newey-Aster name and included several models in the 10/12 horsepower, 20/22 horsepower and 24/30 horsepower classes, as well as trucks rated to carry a 500-kilogram payload. In 1913, the company introduced a car of its own design under the simpler Newey name. The first of these was the 10 HP, a lightweight touring car powered by a 1,300 cc, four-cylinder, side-valve engine. Its 2,743 mm wheelbase reflected the compact touring-car format common among smaller British manufacturers of the period. Gordon Newey continued to revise the range before and after the First World War, producing cars with altered body dimensions, larger engines and different suppliers. The First World War disrupted access to French engines and prompted an important change in the company’s sourcing. Between 1916 and 1919, vehicles were marketed as G.N.L., or GNL, and the company imported 2.4-litre four-cylinder engines from the United States, possibly supplied by Continental Motors Company. These engines were used in two-seater and four-seater vehicles. The G.N.L. period illustrates the practical supply-chain adjustments required of small European manufacturers during wartime, although the available historical material does not establish the full extent of production under that designation. The Newey range continued to evolve after the war. The 10/18 HP of 1915 used a smaller 2,591 mm wheelbase and a 1.5-litre engine. In 1918 it was replaced by a 10/12 HP model retaining a 1.5-litre engine but returning to the longer wheelbase associated with the earlier 10 HP. A 1.8-litre, four-cylinder 11/15 HP model was introduced in 1919 and remained available for approximately three years. A postwar 12/15 HP model used a 1,750 cc Chapuis-Dornier engine, while the final model, the 11.9 HP introduced in 1920, employed a 1.6-litre, four-cylinder side-valve engine and a 2,591 mm wheelbase. Production ceased in 1921, although completed cars continued to be sold until 1923. Output appears to have been low, and Gordon Newey remained a small manufacturer rather than developing into a mass-market automobile company. Its history represents the typical trajectory of many early British automotive businesses: beginning in distribution, moving into assembly or manufacture, adapting component sourcing during wartime, and ultimately disappearing as production economics and competition became more demanding. The surviving record centers on its model specifications and changing brand names rather than on a large corporate organization, extensive dealer network or documented modern successor.
History
Gordon Newey began operations in Birmingham in 1907 as a sales agency for several established automobile companies, including De Dion-Bouton, the Star Motor Company and Siddeley Autocar Company. The business soon expanded beyond distribution and began manufacturing cars fitted with engines from Ateliers de Construction Mecanique l'Aster, a French engine maker. These vehicles were sold as Newey-Asters, linking the local manufacturer’s identity with its imported power units. The early Newey-Aster range comprised three reported passenger-car classes: the 10/12 HP, 20/22 HP and 24/30 HP. The company also produced trucks capable of carrying a 500 kg payload. In 1913, Gordon Newey introduced a car of its own design, the 10 HP Newey. This lightweight touring car had a 1,300 cc inline four-cylinder side-valve engine and a 2,743 mm wheelbase, marking a transition from vehicles primarily identified by their engine supplier toward a distinct Newey product line. Model development continued through the First World War. The 1915 Newey 10/18 HP combined a smaller 2,591 mm wheelbase with a larger 1.5-litre engine. In 1916, the company began using the G.N.L. or GNL designation. The change coincided with difficulty obtaining French engines during wartime. Gordon Newey responded by importing 2.4-litre four-cylinder engines from the United States, possibly from Continental Motors Company, for two-seater and four-seater vehicles. The available record identifies this sourcing change but does not provide reliable production totals or a complete technical account of the G.N.L. range. In 1918, the 10/18 HP was replaced by a Newey 10/12 HP with a 1.5-litre engine and the longer 2,743 mm wheelbase associated with the earlier 10 HP. The company introduced an 11/15 HP in 1919. This model used a new 1.8-litre four-cylinder engine and remained in the range for roughly three years. Another postwar model, the 12/15 HP, was fitted with a 1,750 cc Chapuis-Dornier engine, showing that the firm continued to rely on external power-unit suppliers even while marketing cars under its own identity. The final reported model was the Newey 11.9 HP, introduced in 1920. It used a 1.6-litre, four-cylinder side-valve engine and a 2,591 mm wheelbase. Production ended in 1921, but the last cars were sold in 1923. The sources describe production volumes as low. No documented acquisition, successor company or continuing automotive operation is identified. Gordon Newey therefore belongs to the group of small British manufacturers whose businesses were active during the formative period of the automobile industry but did not survive the postwar restructuring of the market. Its historical significance lies in its progression from agency operations to branded manufacture, its use of both French and American engines, and its changing model designations across the prewar, wartime and immediate postwar periods.
- 1923
Last cars sold
[1]The final completed cars are reported to have been sold two years after production ended.
- 1921
Production ends
[1]Automobile production ceases after a short period of low-volume manufacture.
- 1920
Final 11.9 HP model introduced
[1]The last reported Newey model is launched with a 1.6-litre four-cylinder side-valve engine and a 2,591 mm wheelbase.
- 1919
11/15 HP joins the range
[1]Gordon Newey introduces an 11/15 HP powered by a 1.8-litre four-cylinder engine.
- 1918
Revised 10/12 HP replaces the 10/18 HP
[1]A 1.5-litre 10/12 HP model replaces the 10/18 HP and returns to the longer wheelbase used by the earlier 10 HP.
- 1916
G.N.L. designation adopted
[1]Vehicles begin to be marketed as G.N.L. or GNL, during a period when wartime conditions made French engine supplies difficult.
- 1915
Newey 10/18 HP introduced
[1]The 10/18 HP uses a 1.5-litre engine and a shorter 2,591 mm wheelbase.
- 1913
First own-design Newey appears
[1]The company introduces the 10 HP Newey, a lightweight touring car with a 1,300 cc four-cylinder side-valve engine.
- 1907
Business begins in Birmingham
[1]Gordon Newey starts as a sales agency representing De Dion-Bouton, Star Motor Company and Siddeley Autocar Company, while also beginning production of cars using Aster engines.
- 1907
Newey-Aster production begins
[1]The company markets cars fitted with engines from the French Aster manufacturer under the Newey-Aster name.
Products and positioning
A small British automobile manufacturer focused on compact and lightweight touring cars, initially using Aster engines and later developing its own designs. Its products occupied the lower-volume end of the early British car market.
Passenger car · 1907
Newey-Aster 10/12 HP
One of the early Newey-Aster passenger-car models, using an engine supplied by the French Aster manufacturer. It formed part of the company’s initial move from vehicle agency work into automobile production. Detailed body, chassis and production-volume information is not established in the available source material.
Passenger car · 1907
Newey-Aster 20/22 HP
A larger Newey-Aster model in the company’s early range. Like the other Newey-Aster cars, it used an Aster engine and was marketed before Gordon Newey introduced its own-design Newey cars. The available historical record does not specify its exact displacement or body configurations.
Passenger car · 1907
Newey-Aster 24/30 HP
The highest-rated model identified in the early Newey-Aster passenger-car range. It represented Gordon Newey’s use of externally supplied French power units during the company’s first manufacturing phase. Further specification and production information is not available in the supplied sources.
Commercial vehicle · 1907
Newey-Aster trucks
Commercial vehicles produced during the Newey-Aster period and described as capable of carrying a 500 kg payload. They extended the company’s early product activity beyond passenger cars, although the source does not identify their engine specifications, body styles or production quantities.
Passenger car · 1913
Newey 10 HP
Introduced in 1913, the 10 HP was a lightweight touring car and the first identified Newey own-design automobile. It used a 1,300 cc inline four-cylinder side-valve engine and had a 2,743 mm wheelbase. The model established the Newey name independently of the earlier Aster-branded range.
Passenger car · 1915
Newey 10/18 HP
The 1915 10/18 HP was a development of the compact Newey touring-car concept. It used a smaller 2,591 mm wheelbase than the 10 HP and was fitted with a larger 1.5-litre engine. It was later replaced by a revised 10/12 HP model in 1918.
Passenger car · 1916
G.N.L. two-seater and four-seater cars
Vehicles marketed under the G.N.L. or GNL designation between 1916 and 1919. Because wartime conditions restricted access to French engines, Gordon Newey used imported 2.4-litre four-cylinder American engines, possibly from Continental Motors Company. The vehicles were offered in two-seater and four-seater forms.
Passenger car · 1918
Newey 10/12 HP
Introduced in 1918 as the replacement for the 10/18 HP, this model combined a 1.5-litre engine with the longer 2,743 mm wheelbase associated with the earlier 10 HP. It continued to be built until production ended in 1921 and was among the final regular Newey models.
Passenger car · 1919
Newey 11/15 HP
Launched in 1919, the 11/15 HP was a larger postwar model powered by a 1.8-litre four-cylinder engine. It was available for approximately three years, spanning the company’s final production period. The model was positioned at the top of the identified Newey range when introduced.
Passenger car
Newey 12/15 HP
A post-First World War Newey model fitted with a 1,750 cc Chapuis-Dornier engine. Its inclusion in the range demonstrates the company’s continued reliance on specialist external engine suppliers. The available sources do not provide a precise introduction year or detailed chassis specifications.
Passenger car · 1920
Newey 11.9 HP
Introduced in 1920, the 11.9 HP was the final reported Newey model. It used a 1.6-litre four-cylinder side-valve engine and a 2,591 mm wheelbase. Although production ended in 1921, completed examples were reportedly sold until 1923.
Brand decisions
1921
End automobile productionStrategyBackground
Gordon Newey operated as a low-volume manufacturer and did not develop into a mass-production business.
Action taken
The company ceased production of its automobiles.
Aftermath
The last cars were sold in 1923, after which no continuing Gordon Newey automobile operation is identified in the available sources.
1918
Replace the 10/18 HP with a revised 10/12 HPGeneration changeBackground
The company continued revising its compact touring-car range after the wartime disruption.
Action taken
Gordon Newey introduced a 1.5-litre 10/12 HP with the longer 2,743 mm wheelbase used by the earlier 10 HP.
Aftermath
The model remained in production until the company stopped manufacturing cars in 1921.
1916
Change engine sourcing during the First World WarStrategyBackground
Wartime conditions made it difficult for the company to obtain engines from France.
Action taken
Gordon Newey imported 2.4-litre four-cylinder engines from the United States, possibly from Continental Motors Company, and marketed relevant vehicles as G.N.L. or GNL.
Aftermath
The change allowed the company to continue offering two-seater and four-seater vehicles during the 1916–1919 period, although production remained low.
1913
Introduce the first own-design Newey automobileProduct launchBackground
After producing cars using Aster engines, the company developed a vehicle marketed under its own Newey name.
Action taken
Gordon Newey launched the 10 HP, a lightweight touring car with a 1,300 cc four-cylinder side-valve engine.
Aftermath
The launch created a distinct Newey product identity separate from the earlier Newey-Aster range.
1907
Move from vehicle agency to manufacturingStrategyBackground
Gordon Newey began as a sales agency for several automobile makers but also entered production using Aster engines during its first year.
Action taken
The business marketed Newey-Aster cars and trucks alongside its agency activities.
Aftermath
This established the company as an automobile producer and preceded the introduction of its own Newey design in 1913.
Sources1 sources
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