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Amsterdam-based brand specializing in intelligent outerwear designed to protect families in any outdoor situation.

Last updated September 1, 2026

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Overview

GOSOAKY is an Amsterdam based brand, specialized in making OUTERPROOFS™. The brand creates multifunctional products that adapt to a modern lifestyle and focuses on smart materials that work with the body and make room for play. Founded in 2015 by Urs Hasham, Fleur van Noesel and Johanna Carlier, GOSOAKY grew from an idea to a successful brand, with products handmade and either waterproof or water repellent.

History

GOSOAKY was founded on a rainy day in 2015 by founders Urs Hasham, Fleur van Noesel and Johanna Carlier. The brand quickly grew from an idea to a successful brand, finding that the struggle to find perfect waterproof outerwear was shared by many families all over the world.

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