GoUp Registros

GoUp Registros is a Brazilian legal services brand focused on trademark registration and intellectual property protection. Operating under the corporate name GO UP REGISTROS LTDA (CNPJ 54.652.328/0001-11), the company was founded on 9 April 2024 and is headquartered in São Paulo, SP. It was founded by Rafael Duncan de Carvalho Scott (OAB 495.770/SP) and is run by lawyers trained at PUC-SP and Mackenzie with experience at established intellectual property firms. The brand positions itself as a modern, accessible alternative to traditional IP law firms, combining legal expertise with a streamlined digital process. The core promise of GoUp Registros is speed and transparency. The company advertises a 24-hour filing window for submitting a trademark application to the INPI (Instituto Nacional da Propriedade Industrial), Brazil's federal agency responsible for trademark registration. Its service is 100% online and covers the full lifecycle of a trademark application: a viability search before any payment, preparation and filing of the application in the correct class with precise specifications, and ongoing monitoring of publications in the RPI (Revista da Propriedade Industrial) with responses to official requirements within deadlines. A registered trademark in Brazil is valid for 10 years and renewable. GoUp Registros markets the practical benefits of registration: legitimate ownership of the mark, legal exclusivity and the ability to enforce rights against infringers, the right to use the ® symbol (reserved for INPI-registered owners), and the ability to franchise or expand a business safely. The company also offers a guarantee: in the event of an application being rejected (indeferimento), it will file a new application without additional professional fees. According to its official website, GoUp Registros had filed more than 1,200 trademarks with the INPI as of July 2026. The company serves clients throughout Brazil and communicates through official channels including Instagram (@goup.registros), LinkedIn, and email. Its public positioning emphasizes verifiability: it publishes its CNPJ, its founder's OAB registration, and links to official records so clients can confirm its legitimacy. As a young, digitally native legal brand, GoUp Registros represents the broader trend of legal-tech services that unbundle traditional law firm offerings into transparent, productized, online processes.

GoUp Registros was established on 9 April 2024 as GO UP REGISTROS LTDA, a private company registered in Brazil under CNPJ 54.652.328/0001-11, with its seat in São Paulo, SP. It was founded by Rafael Duncan de Carvalho Scott, a lawyer registered with the Brazilian bar association (OAB 495.770/SP). The founding team consists of lawyers trained at PUC-SP and Mackenzie who had previously worked at established intellectual property firms. Their stated motivation was to make trademark protection more accessible, agile, transparent and effective for modern businesses, in contrast to the slower and less transparent processes often associated with traditional IP practices. From the outset, the company was designed as a digital-first legal service rather than a conventional law office. Its model centers on a fully online workflow: prospective clients first receive a viability analysis that checks the INPI database for conflicting marks, relevant classes and risks, so that they only pay once the path appears clear. If the search is favorable, GoUp prepares the documentation and files the application in the correct class with a precise specification, advertising a 24-hour filing window. After filing, the company monitors each publication in the RPI (Revista da Propriedade Industrial) and responds to official requirements within the applicable deadlines, keeping clients informed until the registration certificate is issued. A registered trademark in Brazil is valid for 10 years. GoUp Registros also introduced a client guarantee: if an application is rejected (indeferimento), the company will file a new application without charging additional professional fees. This kind of productized guarantee is unusual among traditional IP firms and reflects the brand's positioning as a legal-tech service. By July 2026, according to its official website, the company had filed more than 1,200 trademarks with the INPI. It operates throughout Brazilian territory and communicates through a limited set of official channels — Instagram (@goup.registros), LinkedIn and email — while warning that profiles outside that list do not belong to the company. To support trust, GoUp publishes its corporate data (razão social, CNPJ, founding date, headquarters) and links to official records so that clients can verify its registration and INPI filings independently. The brand thus combines a young, digitally native operating model with the traditional credentialing of OAB-registered lawyers specialized in intellectual property.

• 2026

  Company reports more than 1,200 trademarks filed with the INPI.

• 2024

  GO UP REGISTROS LTDA founded in São Paulo, SP, Brazil.

Modern, accessible, transparent and fast trademark registration for businesses, delivered online by OAB-registered lawyers.

• Trademark viability search

  Complete INPI analysis before filing, checking for conflicts, classes and risks.

• INPI trademark filing

  Preparation of documentation and filing in the correct class with precise specification, within 24 hours.

• Process monitoring

  Monitoring of RPI publications and response to official requirements within deadlines.

1. 1GoUp Registros — Registro de Marca no INPI em 24hgoupregistros.com.br
2. 2Sobre a GoUp Registros — CNPJ 54.652.328/0001-11goupregistros.com.br
3. 3GoUp Registros — Wikidatawikidata.org