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Product brand

Unclaimed

UK meal kit delivery company offering recipes and ingredients.

Last updated August 26, 2026

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Overview

Gousto is a UK-based meal kit delivery company founded by Timo Boldt in 2012, headquartered in London. It offers a subscription service where customers choose weekly recipes and receive pre-portioned ingredients. Gousto emphasizes convenience and reducing food waste, and is one of the leading meal kit brands in the UK.

Products and positioning

Mid-to-high-end, convenience, healthy eating

Product categories. Meal kits · Recipe ingredient boxes

Recent events

  • Unconfirmed

    Reported

    Gousto launches Cookstarter[1]

    Gousto launched the Cookstarter campaign to support independent restaurants. Five selected restaurants will work with Gousto to create recipes for its UK customers and receive a year-long business coaching programme.

  • Reported

    Gousto and Marmite partner on limited-edition recipes[2]

    Gousto and Marmite partnered on a selection of seven limited-edition recipes featuring Marmite; the recipes were available from the day of the report.

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