The Grand Theater
Corporate brand
UnclaimedThe Grand is a theater and regional arts and entertainment complex in Wausau, Wisconsin.
Last updated September 25, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
The Grand Theater, commonly presented as The Grand, is a theater and performing arts venue in Wausau, Wisconsin. Its history is tied to an arts block in the city bounded by 4th and Jefferson, 5th and Scott Streets. The site’s theatrical tradition began with the Grand Opera House, an 890-seat venue that opened in 1899 and made Wausau a stop on the touring theatrical circuit. The present Grand Theater opened in 1927 after the original opera house was demolished. The new theater had 1,470 seats and opened on Thanksgiving Day with a screening of the silent film Dress Parade. Over the years, its programming has included live drama, dance, music, films, and other entertainment. The venue’s history also reflects changes in local entertainment: it joined the Fox-Wisconsin movie chain in 1930, showing films on weekends and vaudeville on Tuesdays and Wednesdays. A closure during the Great Depression was followed by its reopening in 1933. Today, The Grand describes itself as part of a regional arts and entertainment complex that includes the Great Hall as well as the theater. The Performing Arts Foundation (PAF) is the organization that addresses patrons in the venue’s visitor information. The Grand offers ticketing and subscription services and presents performances and events. Its website has advertised productions including MJ The Illusion, though the supplied homepage excerpt does not establish the event’s date or whether it is currently on sale. The available evidence does not identify the venue’s legal owner, founding individuals, or corporate structure.
History
The Grand’s history begins with an earlier venue on the same arts block in Wausau. The Grand Opera House opened in 1899 with 890 seats. In its early decades, touring acting companies and musicians traveled by rail with their sets, props, costumes, and instruments, and performed in Wausau at the opera house. The venue helped make the city a stop on the theatrical circuit. As Wausau grew and entertainment technology advanced, the owners of Wausau Theatres Company decided that a larger facility was needed. The original Grand Opera House was demolished on April 19, 1927. Seven months later, on Thanksgiving Day, the new 1,470-seat Grand Theater opened with a screening of the silent film Dress Parade. Its classic revival styling and role as a place for drama, dance, and music made it a prominent community venue. In 1930, The Grand became part of the Fox-Wisconsin movie chain. Films were shown on weekends, while Tuesdays and Wednesdays featured vaudeville, with four live performances offered for fifty cents, according to the venue’s history. The theater closed for a brief period during the Great Depression, then reopened in 1933 following crowds drawn by Eddie Cantor’s film Whoopee. The venue continued as a focus of local entertainment through the 1940s and 1950s, with varied programming. The theater’s present-day identity extends beyond a single auditorium: its visitor information describes The Grand as a regional arts and entertainment complex encompassing both the Great Hall and The Grand Theater. The Performing Arts Foundation (PAF) is identified in the venue’s FAQ as the organization supporting patrons’ experience. The Grand’s website provides information about subscriptions, digital ticketing, events, and visitor policies. The supplied evidence does not provide a complete account of later renovations, governance, legal ownership, or the dates of specific contemporary programs.
- 1933
Reopens after a Depression-era closure
- 1930
Joins the Fox-Wisconsin movie chain
- 1927
The present Grand Theater opens
- 1899
Grand Opera House opens
Products and positioning
A historic theater and regional arts and entertainment complex serving Wausau and the surrounding region.
Live performances and events
The venue presents arts and entertainment programming in The Grand Theater and the Great Hall.
Ticketing and subscriptions
The Grand website offers ticket information, digital ticketing guidance, and subscriber information.
Brand decisions
- Replacement of the original opera houseOther
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/grand-theater · Editorial policy · How profiles are compiled