Grandata

Grandata is a data analytics company that describes itself as building a "trusted data ecosystem" for companies while preserving privacy. Its core offering, Social Universe, is an intelligence platform that integrates and analyzes trillions of heterogeneous data signals to reveal market and consumer insights. The company positions itself around three capabilities: observed data at scale, data integration, and proprietary AI. Through relationships with large telecommunications service providers, Grandata gains access to trillions of observed and anonymous digital and physical signals, which it combines with customer and partner data using privacy-preserving integration methods. Its AI algorithms then analyze the integrated datasets to surface insights based on the mobility, spend, interest, and social activities of consumers. The company markets these capabilities for competitive and customer understanding. It says its platform can observe customer browsing and mobility habits outside a client's own properties, identify which competitors are visited most by a client's customers, and predict purchase and communication patterns so that product needs can be anticipated. It also supports defining precise customer segments based on behavior across digital and physical worlds. Grandata operates from San Mateo, California, with additional offices in Vicente López, Buenos Aires, Argentina, and Santa Fe, Mexico City. Its leadership team includes Mat Travizano as Chairman, Nicolás Goulu as CEO, Germán Romano leading Data Engineering, Alejo Idoyaga leading Sales, and Florencia Solovey leading People & Finance. The company also runs Grandata Lab, a research team. Grandata is privately held and is not known to be listed on a public stock exchange.

Grandata is a big data analytics company based in San Francisco, California, according to Wikidata, and it presents itself as operating a trusted data ecosystem. The company's public materials describe a model built on strategic data partnerships with some of the world's largest telecommunications service providers, giving it access to trillions of observed and anonymous digital and physical signals. It combines these with customer and partner data through privacy-preserving integration methods, then applies proprietary AI algorithms to reveal insights about the mobility, spend, interest, and social activities of consumers. Its flagship product, Social Universe, is described as an intelligence platform that integrates and analyzes trillions of heterogeneous data signals to reveal market and consumer insights. Grandata markets the platform for observing customer browsing and mobility habits outside a client's own properties, identifying which competitors are visited most by a client's customers, predicting purchase and communication patterns, and defining precise customer segments based on behavior across digital and physical worlds. The company also maintains Grandata Lab, described as its research team, and states that it leverages advanced research in Human Dynamics to identify market trends and predict customer actions. Grandata's offices are listed in San Mateo, California; Vicente López, Buenos Aires, Argentina; and Santa Fe, Mexico City. Its leadership team includes Mat Travizano as Chairman, Nicolás Goulu as CEO, Germán Romano in Data Engineering, Alejo Idoyaga in Sales, and Florencia Solovey in People & Finance. The company operates as Grandata USA Inc. and is privately held.

Privacy-preserving, AI-driven consumer and market intelligence built on large-scale anonymous telecom and digital data signals.

• Social Universe

  An intelligence platform that integrates and analyzes trillions of heterogeneous data signals to reveal market and consumer insights.

1. 1Grandata official websitegrandata.com
2. 2Grandata company pagegrandata.com
3. 3Grandata on Wikidatawikidata.org