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Granite Transformations

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Granite & TREND Transformations is a kitchen and bathroom remodeling brand specializing in made-to-measure countertop overlays, cabinet refacing, and premium surfaces.

Last updated September 16, 2026

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Overview

Granite & TREND Transformations specializes in made-to-measure countertop overlays, cabinet refacing, replacement cabinet doors, backsplashes, and premium surfaces that refresh existing kitchens and bathrooms with less mess and downtime than a full renovation. Its countertop overlays are engineered with advanced sealing technology to resist stains, scratches, and everyday wear. The brand offers quartz, granite, recycled glass, and mosaic tile surfaces as well as cabinet refacing materials, and uses recycled materials in most of its products. Its etherium® By E-Stone surfaces are made in the USA and protected by ForeverSeal® technology. The Granite Transformations story began in 1996, and its parent company, TREND Group, was formed in 2000.

History

The Granite Transformations story began in 1996. The parent company of Granite and TREND Transformations, TREND Group, was formed in 2000 and is described as a world leader in the production of colored glass, Venetian enamel, gold leaf tesserae and engineered stone surfaces, with production and assembly facilities on four continents and operations in more than 50 countries. The company originated in Italy and has become a global franchise brand. Its Global CEO is Andrea Di Giuseppe. Granite and TREND Transformations stores around the world have renovated the homes of more than 1 million customers, and more than 1.5 million home transformations have been completed across North America.

Products and positioning

Affordable luxury home transformations with less mess, less downtime, and eco-friendly materials.

  • etherium® By E-Stone surfaces

    Engineered stone surfaces made in the USA, protected by ForeverSeal® technology, used for countertops and backsplashes.

  • Countertop overlays

    Made-to-measure slabs installed directly over existing countertops with special adhesives, requiring little-to-no demolition.

  • Cabinet refacing

    A budget-friendly way to elevate cabinets without ripping out the layout.

  • Mosaic tiles

    Glass mosaic tiles for backsplashes and other applications.

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